LONDON, 2015-9-2 — /EPR Retail News/ — British designer, Savannah Miller joins the Debenhams’ Designer portfolio with a new casual to formal line launching in Autumn/Winter 2015. Launching in 65 UK stores at the end of August the clothing and accessories line will also be stocked in international Debenhams stores including those in the Middle East, Latvia, Turkey, Iceland, Russia, Cyprus and Denmark.
The Nine by Savannah Miller range was created to fill a market need for stylish, smart-casual wardrobe pieces for day to eveningwear. The range comprises of luxury knits, authentic denim, ‘hi-spec’ leathers, vintage inspired laces, sequin embellishments and subtle ‘non’ print blouses and dresses. Accessories include shoes, boots and bags as well as a range of scarves and wraps.
Savannah, who graduated from Central St Martins with a specialism in knitwear brings her signature style to the range by creating a versatile and contemporary collection that is effortless, cool and understated. The feminine and contemporary range carries a soft neutral colour palette along
with embellishment and embroidery detailing as well as a fresh Star and Swallow prints.
Savannah says, “I am delighted to become a part of the Designers at Debenhams offering with the launch of my new collection, Nine. The range is inspired by the eclectic and bohemian, chic way that cool girls dress and comprises of relaxed, casual separates. Naturally there is a particular emphasis on amazing knitwear which can be teamed with perfect jeans to embellished sequin skirts.”
On launching the range, Group Trading Director, Suzanne Harlow says, “The appointment of Savannah into our portfolio of Designers is really an exciting one. A large proportion of our customers choose to shop with us because of our Designer offering and by recruiting Savannah we are able to offer a collection that is versatile and customers can wear in a cool and contemporary way.”
Key items in the range include: tie neck blouse, sequin jacket, star embroidered top, embellished pocket jean, lace detail jumpsuit, maxi embellished dress and contrast Crombie coat. The colour palate for AW15 includes: a caviar black, navy khaki with ash rose, shell and blush pink story as well as a range of metallic gold, grey, ivory and rich wine separates.
The average selling price for the Nine by Savannah Miller range is £35 which sits between Debenhams Casual and Designers pricing architecture. Knitwear makes up 20% of the range with pricing ranging from £30 to £50, jeans range from £30 to £45. Average pricing for accessories are £55 for bags and £45 for footwear.
Top model, Carmen Kass is the face of the collection and will feature in a print advertising campaign as well as across windows, instore, PR and digital communications. As new stores open in the UK in Autumn Winter 15 Nine by Savannah Miller will be extended to a total of 69 stores by the end of the year.
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Debenhams Press Office
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Notes to Editors
About Savannah Miller
Savannah Miller graduated with a first class honours degree from Central Saint Martins in 2004, specialising in knitwear. Her design credentials include working with Alexander McQueen and Matthew Williamson, followed by six years as Co-Creative Director at Twenty8Twelve alongside her sister, Sienna Miller. She also designed her own line for Scandinavian fashion site, Nelly.com.
The Debenhams collection is named after Savannah’s lucky number. It also relates to her daughter’s name, Lyra, a constellation that shines most brightly at 9pm.
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.
In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in children’s-wear. It holds the number two market position in premium health and beauty.
Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Jonathan Saunders, Ashley Thomas, Eric Van Peterson and Matthew Williamson.
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Debenhams Press Office