Location3 Launches LOCALACT Platform, Enhanced with Facebook, Google and Bing Integration and Tools to Convert Digital Traffic to Increased Profit

Denver, CO., 2017-Sep-11 — /EPR Retail News/ — Location3, the digital marketing agency that delivers enterprise-level strategy with local market activation, today announced the launch of LOCALACT, the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses.  LOCALACT unifies localized digital advertising with organic listing and search management to provide a complete digital marketing solution that drives measurable results for brands with a large brick-and-mortar footprint. Features include local business listing management with rigorous data validation, advanced location and consumer insights, consumer review monitoring, paid search management, Facebook advertising, and more.

“We built LOCALACT to help businesses power and scale local digital marketing tactics. Since rolling out the platform beta in April 2016, we’ve received helpful feedback from clients on what features and applications they would like to see integrated. The full scale version offers a unique Software-with-a-Service model that combines in-house digital marketing experts with proprietary software that efficiently integrates client data into a single, centralized platform,” said Alex Porter, CEO of Location3. “We are a strategic partner and an extension of our clients’ marketing teams, not a vendor, and launching LOCALACT is another big step toward strengthening our great client relationships even more.”

Location3’s extensive experience in optimizing more than 100,000 local business listings and thousands of local digital advertising campaigns for brands like HoneyBaked Ham, AT&T and FASTSIGNS has served as the genesis for the creation and development of LOCALACT. The platform is now available to all Location3 clients. Full release features available include:

  • Local Business Listing Management
    • Extensive data validation, direct listing publication, and ongoing management ensure locations are visible on the most important search engines, mapping platforms, and directories.
    • Reporting and analytics monitor the address accuracy of the published listings, and tracks how often consumers are viewing and engaging with the locations.
  • Localized Paid Search Advertising
    • Launch powerfully targeted, localized paid search advertising supported by enterprise-level campaign strategy
    • Reporting measures customized conversion goals, to ensure the most meaningful customer actions are tracked and optimized towards.
  • Facebook Paid Advertising
    • Launch, manage, and report on localized Facebook advertising campaigns, with access, reporting, support and billing available at both the corporate and local/franchise level
  • Local-Level Reporting on Google Analytics, Google Search Console & Search Insights
    • Allows access to all key reporting metrics listed previously for individual locations, including Google My Business Insights, Facebook Insights, Customer Reviews, Paid Media Advertising and Local SEO
    • Provides a clear picture of the company’s local digital footprint and corresponding performance across channels that impact customers
  • Customer Reviews and Review Responding
    • Allows each individual franchise or business location to engage and communicate directly with customers who post reviews on either Google or Facebook channels
    • Ability to navigate to specific user reviews in order to provide feedback, and respond to customer inquiries directly from the platform

“We’re incredibly excited to see our partners at Location3 launch LOCALACT.  We believe that the ability to manage all of our critical local data in the new platform, while also being able to further expand our franchise campaigns in new digital channels, will give Anytime Fitness a significant competitive advantage as we look to reach new potential club members and visitors,” said Kristen Pechacek, Senior Manager, Digital Marketing at Anytime Fitness.

To learn more about LOCALACT, please visit www.localact.com.

About Location3

Location3 is the digital marketing agency that delivers enterprise-level strategy with local market activation. Location3 works hand-in-hand with corporate/brand marketing teams at franchise systems and multi-location brands to execute integrated digital programs that increase customer acquisition and brand awareness. We are a strategic partner and an extension of our clients’ marketing teams.

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Bigmouthmedia Praises Online Retailing Success Stories

Bigmouthmedia has praised the winners of the 2010 Drapers Etail Awards for continuing to make a success of online retail despite challenging trading conditions.

Bigmouthmedia Praises Online Retailing Success Stories

Senior Retail Strategist Finlay Clark, who sat on the panel of online retailing experts judging the nominations, commended all 59 of the shortlisted candidates for making this year’s selection process particularly challenging. Highlighting the high standard of entries for the 2010 awards, which celebrate success and innovation in online fashion retailing, he praised the winners of each category for proving that even in difficult economic circumstances, a well-run etailing operation can reap dividends.

“Even in the face of the worst recession to hit the industry for generations, the fashion retail sector has continued to develop, innovate and drive profits through its online retailing operations. The downturn has had the same impact upon the industry as it has every other sector, but the fashion business has demonstrated that focusing on the sales channels which provide the best and most measurable returns will still deliver competitive advantage,” he said.

The winners of each of this year’s 10 categories were unveiled at a stylish ceremony and party at the Bloomsbury Ballroom, one of London’s most prestigious venues. While stressing the extremely high standard of entries for the 2010 Awards, Clark singled out Best Multichannel Retailer winners Schuh and M and M Direct – which came out on top of the Best Pure-play Etailer category.

“Schuh, who won the Best Multichannel Retailer category for the second year running, showed real commitment to the online space, and their ability to integrate in-store stock availability with the products offered on their site was impressive. M and M Direct also stood out because of a fantastic set of results and the phenomenal year-on-year growth they’ve enjoyed,” added Clark.

As Bigmouthmedia’s online shopping specialist, Clark provides retail clients with a clear grasp of the digital marketing issues facing their sector, identifying where the new and future opportunities lie in this highly competitive market. Appearing at the Drapers/Retail Week sponsored E-commerce Summit, he is scheduled to provide attendees an insight into the latest developments in the field with his presentation Catching your Customer: Natural versus Paid Search in online retailing.

Via EPR Network
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