Displaysense Pumps Up Its Range To Include Giant Inflatables

Displaysense, the leading supplier of display equipment to the UK and Ireland has recently teamed up with its sister site, Inflatableeverything.co.uk, to provide new advertising inflatables to its range.

Displaysense has been working closely with Inflatable Everything over the past few months to bring on board some of its promotional inflatables and truly become the number one supplier of display equipment to the retail, exhibition and events market.

The new move means that Displaysense which already has over 5000 products in its range, including display cabinets and twin slot shelving solutions means that it can now offer businesses and organisations a chance to promote their products or services beyond just standard display equipment, with items from bouncy castles through to giant inflatable air dancers.

Steve Whittle the marketing director at Displaysense commented, “The move to bring on some of the advertising inflatables to Displaysense, felt like the natural progression for the company as we look for market growth and expansion over the next few years. We stand by our motto of selling a display for everything and that is exactly what we are doing. We don’t just sell shop fittings”.

Via EPR Network
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Retailers Glamorising In-Store Environments To Encourage Up Sells

With the prospect of a rise in VAT to 20% after the general election, the retail sector faces a return to uncertain trading conditions at the latter part of the year. According to Displaysense figures, in order to counter this, retailers are investing more on their store fixtures to encourage customer up selling and make the most from every customer at the tills.

Retailers Glamorising In-Store Environments To Encourage Up Sells

Displaysense, the UK’s leading supplier of shop fittings and display cabinets has experienced a growing trend of customers over the past month who are searching for and purchasing more premium and designer display products to promote higher ticket items. This push for premium is a far cry from the promotion of budget ranges seen in stores this time last year.

As the country ushered in the new financial year at the start of April, this trend does not look set to slow, as high street chains and independents alike rush to glamorise the in-store experience to make the most of the pre VAT rise period.

According to Displaysense, its premium display cases and glass shelving units have been in unusually high demand for this time of year, leading the company to source a variety of other high end display products such as a new range of designer fashion busts. This sudden rush to reinvent the in-store experience could be mistaken for a seasonal high street change, however conversations with Displaysense customers uncovered the desire to encourage customers to break away from the budget ranges.

Steve Whittle, the marketing director at Displaysense commented: “Whoever wins the next general election will inevitably increase VAT and this is going to affect shoppers buying patterns towards the end of the year. What we are noticing is that retailers are getting ahead of the curve and are encouraging customers to trade up on their purchases. Retailers aren’t asking customers to buy the most expensive items in their stores, but simply trying to wean customers off of budget ranges.”

Michael Ward the managing director at Harrods recently highlighted that investing in the in-store environment is a necessity for retailers if they are looking to encourage customers to trade up during such unstable economic times. Such advice does not appear to be falling on deaf ears, as all sizes of retailers flock to companies like Displaysense for the next big thing in the display world.

Via EPR Network
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Displaysense Cook Up A Recipe For Success In 2010

Displaysense has decided to help inspire the countries would-be chefs with free recipes and cooking hints.

During phone calls to their customers, Displaysense the UK’s leading supplier of shop fittings and cake stands, noticed a growing trend of sales since the start of December from customers who want to display their food creations at dinner parties and social gatherings.

Displaysense Cook Up A Recipe For Success In 2010

With the entire country still feeling the effects of one of the worst recessions in recorded history, unemployment rates refuse to drop and pensioners are struggling to get by. The recession has not all been bad news however, as more and more people are turning away from eating out and microwave meals and are instead staying in to cook from scratch, which can be healthier, more nutritious and better on the bank balance.

The company is now looking to help encourage more of the country’s budding chefs to pick up a mixing bowl and get creative with their own list of recipes and helpful hints. Customers who purchased a food display from Displaysense since November will be emailed these recipes and cooking tips close to Valentines Day in February so they can really put their new found skills to the test.

Steve Whittle, marketing manager at Displaysense, commented, “We have noticed that more and more home users are buying into our catering range, which is why we have decided to create these recipes and serving suggestion tips. The recipes for the email are actually being pulled together by our staff, who are surprisingly good cooks and who knows, you might see them on YouTube sometime soon showing off their creations on some of our food displays or cake stand.”

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Displaysense Put Shop Displays In The Spot Light This Christmas

Displaysense the UK’s leading supplier of shop fittings, understand that a bit of festive cheer can go a long way, especially as the nights get longer and the days get colder, and are encouraging their customers to send in pictures of the best and worst Christmas displays on their local high streets, to help highlight the importance of a well thought out display presence at this time of year.

Displaysense who sell a wide variety of shop fittings including display cabinets, believe that traditional in-store Christmas decorations are not enough to encourage those all important sales this December and need to think up new and unique methods of drawing customers in store.

In order to keep retailers on their toes, Displaysense are encouraging their customers to send in photos of some of the countries best and worst displays that they spot on their local high streets, with the customer sending in the picture of the most impressive display, winning a festive Christmas hamper. The store that is found to have the countries worst display, will be sent a whoopee cushion from Inflatable Everything, the sister site of Displaysense.

Steve Whittle the marketing manager at Displaysense commented, “Simply adding a bit of tinsel and some snowflakes won’t have the same impact as previous years and stores will now need to do a lot more to attract attention. Unusual shop window displays or decorations and props really need to engage with the customer in order to work and the smart money would be on the companies who figured this out and set some extra budget aside in order to fulfill this.”

Not only will the Displaysense customers be sending in pictures of the displays, but they will also be the judges of this competition. Displaysense plan to send an email out to their customers at the start of January with the top 5 best and worst pictures sent in and will encourage customers to reply with a vote for which one they like and which one should be put on Santa’s naughty list.

It is not only shop window displays that see a dramatic face lift at Christmas, but all things down to the air freshener scent in store will need proper consideration. Stores that look closely at the finer detail of their displays will be more successful in persuading customers into purchasing. Whether it’s a change to their food displays with new cake stands or investing in more clothes rails to space out their stock, it can all make a big difference.

From Lakeside shopping centre all the way up to the Forge shopping centre, retailers need to make more of an effort to encourage consumers in store and part with their hard earned cash. But with the Displaysense customers acting as judge, jury and executioner, it is not only the retailers who could make a killing this Christmas and New Years.

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The UK’s Leading Retail Display Provider, Is Hoping To Tap Into The Wave Of Celebrity Success By Launching A “Celebrity I-Doll” Mannequin Competition For The Summer

Displaysense who sells a wide variety of literature holders and other shop fittings, has received requests in the past for alternative mannequin styles such as mannequins with bigger rear ends, but never has the company considered celebrity style imitation mannequins.

The retail display provider is set to launch the competition over the coming months by emailing existing customers, encouraging them to email and write in to Displaysense and state which celebrity they would most like a mannequin designed to look like and their reasons why.

The idea for the competition came about after an eager customer who had previously purchased a display cabinet from Displaysense, wrote in half way through July asking if a Marilyn Monroe mannequin could be created so he could kiss and fantasise over the fibreglass celebrity imitation.

Steve Whittle the marketing manager at Displaysense commented on the unusual competition by saying “We are hoping that our customers will see the funny side of the celebrity I-doll competition, especially during the summer holidays where kids are also encouraged to take part, although we feel that it is the parents that might be more occupied with the competition than the kids. As for the inspiration behind the competition, we are happy that customers are using our mannequins for a number of uses but we do not recommend getting too personal with a mannequin as there could be some undesired side effects”

Once the competition winner is announced, Displaysense will be contacting the celebrities agent to discuss the possibilities of producing mannequins of the celebrity.

According to numerous online celebrity polls, Displaysense could expect to receive requests for the likes of Megan Fox, Jennifer Aniston, George Clooney and Jude Law mannequins, thanks to their award winning legs, bums, tums and good looks. There can however only be one winner in the search for the UK’s first and only “celebrity I-doll” mannequin competition and entrants who feel they can supply Displaysense with that star quality, will need to email or write in to see if they can be this year’s winner.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets mannequins, office displays, exhibition stands, catering supplies and even items for the home.

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Displaysense Goes Plastic Fantastic With Low Cost Shelving

Displaysense has announced it is to offer low cost shelving to retailers in an effort to assist those struggling with the current economic climate.

Over the past year, the retail industry has witnessed a dramatic change to its landscape with big brand names going into administration and consumer confidence hitting new lows. In order to counter this trend and make the most of a bad situation, the high street has turned its back on bespoke retail display products in favour of more affordable low cost alternatives.

Displaysense, the UK’s fastest growing supplier of shop fittings and shop shelving, has been on the look out over the past year for affordable, low cost display equipment to help cash strapped retailers beat the crunch.

Displaysense succeeded in sourcing a good supplier and in May introduced over 30 new shelf solutions to its plastic budget shelving range. Within a month, more than another 30 low budget solutions were introduced and, by June, the sales really began rolling in.

Not only has the company introduced these budget friendly alternatives to their range of over 21,000 products, but Displaysense also prides itself on being very competitive and has undergone extensive price reductions to help its past, present and future customers get through these tough times.

Steve Whittle, spokesman at Displaysense, commented on the company’s recent crunch busting strategy by saying, “Sourcing affordable display products is imperative at times like these when customers will be looking at price as their primary purchasing criteria. We are proud to be playing our part in the recovery of the industry, so much so that some of our products are being sold at a dramatically lower cost than their recommended retail price.”

The introduction of the budget shelving has already proven to be popular, as all forms of businesses, from exhibition centres to independent retailers, are reportedly snapping up these low price shelving units and other display stands for use at industry events.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 20,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office equipment, exhibition stands, catering supplies and even items for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.

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Displaysense Has Joined The Many Number Of Companies That Are Having To Find Ways Of Being More Efficient And Save Money In The Current Economic Climate By Not Only Investing In A Waste Disposal System But Also Aiming To Make Money From Their Waste

Displaysense, the Hertfordshire-based retail company, has joined the many number of companies that are having to find ways of being more efficient and save money in the current economic climate by not only investing in a waste disposal system but also aiming to make money from their waste.

Displaysense, the UK’s leading supplier of display cabinets and other shop fittings, have recently invested in a new waste compactor and waste recycling service which not only reduces the amount of cardboard and plastics heading to landfill, but also helps reduce the number of trips regular waste disposal lorries have to make to the company’s warehouse.

The company, who originally used a 12cy skipping service, now uses its new compactor, reducing company costs by nearly 70% and saving hundreds of pounds. The compactor not only helps to cut down costs, but the amount of bulk waste has also been reduced down to two small pale loads of cardboard and plastic per week, which is a great help when disposing of some of the companies used mannequin boxes.

Not only is the company saving money but there are certain companies in the UK that buy compacted waste and Displaysense are now working with one such company.

Stuart Parnis, the warehouse manager at Displaysense commented on the success of the new compactor by saying, “We don’t make a lot from selling our waste but it helps to pay off the cost of the waste compactor. I feel a little like the Wombles, as we are making good use of what others regard as rubbish.”

Stuart added: “Since we introduced the new compactor in March, we have already noticed how efficient it is making certain processes within the warehouse, by reducing the time spent having to deal with collections.”

Displaysense, who now only require a small bin outside their warehouse doors for unrecyclable waste, are keen to see how many more savings they can make with further green technologies to help recycle some of their other items such as the plastics from returned clothes rails.

With a new website introduced in March of this year and 20,000 more products added to its range, it has already been a big year for change at Displaysense and it seems that there are even more ideas coming in the pipeline that won’t go to waste.

About Displaysense 
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 20,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office equipment, exhibition stands, catering supplies and even items for the home.

Displaysense works with a large range of clients including; retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.

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Displaysense To Revive Retail

Displaysense, who currently provide retail display and shop fitting equipment to the UK, Ireland and Europe has set its sights high this year by adding to its already extensive range with an additional 19,000 new products this March. Not only will Displaysense be able to provide greater choice for the retail display sector, but also exhibition, office, home and catering.

With new products such as furniture, stationary, and safety equipment to compliment the extended ranges of display cabinets, shelving units and literature holders, Displaysense is set to dominate this year with even more products on the way in April including a wide selection of exclusive display cases.

To keep all these new products in check and provide a simple purchasing experience for all customers, Displaysense has undergone months of website testing and design. Over the coming months it plans to add in even greater facilities and design developments to help customers find what they are looking for, f r o m the largest of cabinets to the smallest of business card holders.

Steve Whittle the marketing manager at Displaysense commented on the new developments by saying, “We have been working hard over the past few months with our web development agency to ensure that we not only provide excellent navigation around the new site, but offer a simple transaction process f r o m product to checkout. We enhanced our website back in February 2008, but this change is in a totally different league as we are dramatically increasing our product range and we hope our customers benefit f r o m a greater choice of products”.

Displaysense experienced considerable growth both online and offline over 2008 and is looking forward to seeing how far 2009 will take the company and is boldly proclaiming that this is just the beginning of the bang.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays and shop fittings. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1500 displays. The range is now extremely diverse including acrylic containers, display cabinets, mannequins, modular shelving units, exhibition displays and business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.

Via EPR Network
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Displaysense reports sales of catering equipment increasing in the lead up to Valentines Day

Displaysense reports that while Valentines Day is renowned as the most romantic day of the year, with couples expressing their love for each other with gifts and for many, tying the knot, making it one of the busiest marriage periods in the year, it’s not just flowers and chocolates that are in demand this February.

This busy marriage period has lead to Displaysense (http://www.displaysense.co.uk), the UKs leading supplier of affordable shop fittings and catering equipment, having to double their stock of cake displays, after increasing demand from customers who are intending to cut down on the big day expenses due to the ongoing credit crunch by doing a lot more themselves rather than payout for caterers.

After various calls to the Displaysense sales team, a number of customers have indicated that other businesses are also benefiting from the downturn, as a number of people are renting equipment or making items for the big day, rather than purchasing it.

Steve Whittle the marketing manager at Displaysense said, “There definitely seems to be a growing trend of people looking to DIY their wedding day. If this trend continues, we may change our future new product plans and introduce more wedding related products”.

Steve commented further by saying, “Some of our customers have been very inventive with their purchases, one example was a customer who cut down on their wedding stationary and purchased some note clip holders from our leaflet holders range and used them for table and name placements as well as menu holders“.

On speaking to suppliers and the local business community, Displaysense has learnt that certain businesses are even planning to extend their January sales to cover the first two weeks of February to pick up this marriage trade and supply products to couples who are working with a tighter wedding budget.

With wedding numbers decreasing by an estimated 35% since their peak in 1972, couples have preferred to co-habit, rather than tie the knot. However, the race to exchange vows on Valentines Day always leads to a surge in the Marriage figures and the numbers of people filling the countries church pews.

With the credit crunch in place tightening the purse strings on everything from the dresses to the catering, Displaysense wishes all those couples good luck and hope the trend for more DIY weddings continues in 2009.

About Displaysense

Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1500 displays. The range is now hugely diverse including acrylic containers, display cabinets, mannequins, modular shelving units, exhibition displays and business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.

Via EPR Network
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