KappAhl rolls out Click&Collect and Shop Online in Store as key steps to its journey to digitisation

  • At the turn of the month, KappAhl took the next big step on its journey to digitisation, launching Click&Collect and Shop Online in Store.
  • “Every way of shopping at KappAhl should be integrated. Online and physical stores aren’t different channels; they’re two parts of the same KappAhl. The customer chooses, we deliver. Because there is always stock online, this means that items are never sold out in stores, either,” says Charlotte Katz, Head of Digital at KappAhl.

Mölndal, Sweden, 2017-Oct-03 — /EPR Retail News/ — KappAhl is now launching Click&Collect and Shop Online in Store on a wide scale. Sweden was first up in the rollout, soon to be followed by Finland and Norway.

“Immediately at launch here in Sweden we saw positive effects on sales. Our colleagues in stores are happy to be able to offer a better service, and the customer is happy to have more choice,” says Katz.

It was launched in KappAhl’s 169 Swedish stores on 27 September, with Finland’s 52 stores following on 16 October, followed by Norway’s 90 stores one week later. The aim is eventually to introduce Click &Collect and Shop Online in Store in KappAhl’s Polish stores, too.

Click & Collect and Shop Online in Store are two key steps in KappAhl’s journey to digitisation and a seamless buying experience based on the customer and their needs – otherwise known as omni-channel retailing. Click&Collect means KappAhl’s customers can now shop online and collect their goods in store at no extra cost. Shop Online in Store means that store staff can use the checkout system to help customers order items that have sold out or that are not available in that store’s normal range. The customer can make the purchase directly and pay at the checkout via their mobile phone.

Charlotte Katz, Head of Digital.
Tel. +46 (0) 704 71 58 20, charlotte.katz@kappahl.com.

Charlotte Högberg, Head Corporate Communications.
Tel. +46 (0) 704 71 56 31, charlotte.hogberg@kappahl.com.

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with 370 KappAhl and Newbie stores in Sweden, Norway, Finland and Poland as well as Shop Online. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for 53 per cent of the range. Sales for 2015/2016 totaled SEK 4.7 billion and the company has approx. 4,000 employees in nine countries. KappAhl is quoted on Nasdaq Stockholm. More information at www.kappahl.com

SOURCE: KappAhl

NRF: 122 million Americans plan to shop online on Cyber Monday, up from 121 million who planned to participate last year

WASHINGTON, 2016-Nov-28 — /EPR Retail News/ — Early season online deals captured consumers’ attention this year, allowing many to shop online ahead of Cyber Monday. According to the National Retail Federation’s Cyber Monday Expectations Survey conducted by Prosper Insights & Analytics over the weekend, 122 million Americans plan to shop online on Cyber Monday, up from the 121 million who planned to participate last year.

“On Cyber Monday, retailers deliver online discounts unlike any other day of the year—driving consumers to shop online no matter where they are or what device they’re shopping from,” NRF President and CEO Matthew Shay said. “Millions of consumers shopped over Thanksgiving weekend and reserved a portion of their budgets exclusively for Cyber Monday, knowing that there will be digital deals that are too good to pass up.”

More than 28 million people, or 23 percent of Cyber Monday shoppers, plan to shop for Cyber Monday deals from their mobile device this year, about even with last year’s 29.6 million. More than eight in 10— 98.6 million people, will use their computers at home to shop on Monday, while 11.2 million will shop from their computers at work.

On Cyber Monday, retailers offer deals around the clock and consumers know to check-in with their favorite retailers early and often to find the deals they’re looking for. Early morning remains the busiest time for online shopping—38.9 percent of those shopping on Cyber Monday will shop first thing in the morning, while 33.9 percent will shop late in the morning, 16 percent will shop over lunch and 31 percent will shop in the early afternoon.

“Shopping online is more convenient than ever before—while travelling, emailing or relaxing at home, we’re seeing consumers of all ages researching and shopping for online deals,” said Prosper’s Principal Analyst Pam Goodfellow. “Cyber Monday deals have become something that smart shoppers rely on, and this year is no different. Consumers wake up early ready to shop at their favorite retailers for the items they’ve had their eye on all season.”

Press interested in video clips on the holiday survey can download an interview with Ana Serafin Smith, NRF Senior Director for Media Relations. Download mp4

Retailers Participating in CyberMonday.com Deals of the Hour on Cyber Monday

CyberMonday.com, which features holiday promotions and special savings from hundreds of retail companies, was created by retailers as a one-stop shop for consumers looking for the best Cyber Monday promotions. In addition to hundreds of special offers, some exclusive to CyberMonday.com, the site will feature a Deal of the Hour every hour. Retailers participating in the Cyber Monday Deal of the Hour include Best Buy, Home Depot and Neiman Marcus. Consumers can expect to see free shipping deals, dollars off and free gifts with purchase.

About the Survey
The survey, conducted November 25-26 by Prosper Insights & Analytics for NRF, polled 4,330 consumers and has a margin of error of plus or minus 1.5 percent.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Treacy Reynolds
press@nrf.com
(855) NRF-Press

Source: NRF

H&M’s Shop Online now available in new seven markets

We are proud to announce that we successfully welcomed our Croatian, Estonian, Latvian, Lithuanian, Slovenian, Luxembourgers and Irish customers to a new and extended online experience on March 31st.

Stockholm, Sweden, 2016-Apr-05 — /EPR Retail News/ — H&M’s Shop Online will offer the same collections online as in-store, giving customers access to a wide range of clothing and accessories including ladies, men’s, teens and a full children’s line. There will also be exclusive “online-only” items available all year-round.

The Shop Online launch will also include H&M Home. H&M Home brings fashion and fun to interiors with a seasonal selection of products for every room in your home.

Besides great fashion collections for the entire family, H&M Home will let our customers access the trendiest decorative items for their home with a very good quality and always for the very good H&M prices. Online shopping at hm.com completes the H&M experience.

GLOBAL MEDIA ENQUIRIES
Only press enquiries
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

All other enquiries
H&M switchboard +46 8 796 55 00
Email info@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

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H&M’s Shop Online now available in new seven markets

H&M’s Shop Online now available in new seven markets

H&M welcomes Belgian customers to its newly launched Shop Online

We are proud to announce that we successfully welcomed our Belgian customers to a new and extended online experience on April 21st.

STOCKHOLM, Sweden, 2015-4-21 — /EPR Retail News/ — H&M’s Shop Online will offer the same collections online as in-store giving customers access to a wide range of clothing and accessories including ladies, men’s, teens and a full children’s line. There will also be exclusive “online-only” items available all year-round.

The Shop Online launch will also include H&M Home. H&M Home brings fashion and fun to interiors with a seasonal selection of products for every room in your home.

Besides great fashion collections for the entire family, H&M Home will let our customers access the trendiest decorative items for their home with a very good quality and always for the very good H&M prices. Online shopping at hm.com completes the H&M experience.

For more information:

Marianne Nerinckx, PR Manager
Email.: Marianne.Nerinckx@hm.com

H&M launches shop online in Bulgaria, Bulgaria and Slovakia

STOCKHOLM, 2015-4-13 — /EPR Retail News/ — We are proud to announce that we successfully welcomed our Slovak, Hungarian and Bulgarian customers to a new and extended online experience on April 9th.

H&M’s Shop Online will offer the same collections online as in-store giving customers access to a wide range of clothing and accessories including ladies, men’s, teens and a full children’s line. There will also be exclusive “online-only” items available all year-round.

The Shop Online launch will also include H&M Home. H&M Home brings fashion and fun to interiors with a seasonal selection of products for every room in your home.

Besides great fashion collections for the entire family, H&M Home will let our customers access the trendiest decorative items for their home with a very good quality and always for the very good H&M prices. Online shopping at hm.com completes the H&M experience.
For more information:

Bulgaria
Anna Velikova, PR Manager
Email.: anna.velikova@hm.com

Hungary
Nagy Szilvia, Marketing Manager
Email: szilvia.nagy@hm.com

Slovakia
Ewa Jarzemska, H&M Sales Market East Marketing & PR Manager
Email: ewa.jarzemska@hm.com