Cdiscount partner with Rosapark to roll out a new signature and a new creative concept

Saint-Étienne, France, 2017-Nov-14 — /EPR Retail News/ —  Cdiscount has chosen Rosapark to support its brand strategy. The objective of the partnership is to roll out a new signature and a new creative concept that will enable Cdiscount to make an emotional connection with its customers.

Having abandoned the “Butcher’s Shop” (“La Grande Boucherie”) signature last year, Cdiscount has stated its intention to build a long-term communications strategy, which will be key to ramping up its growth and consolidating its position as France’s leading multi-specialist.

The new communications strategy is driven by a new brand signature, “Don’t scrimp on pleasure”, which emphasises the element of pleasure involved in making a purchase on the Cdiscount website, putting an end to the eternal internal conflict that people have between reason and emotion.

The French e-commerce leader wants to play a bigger role in the daily lives of people across France, by increasing its closeness to customers and becoming bolder.

The new creative strategy will be rolled out over the next two months. The first 360° communications campaign – which will unveil the face of the brand through billboards, press, radio, online, social media, etc. – will be launched to coincide with Black Friday.

“Cdiscount is often perceived as a discount retailer that mainly sells hi-tech products and home appliances,” said Jean-Patrick Chiquiar, co-founder of Rosapark. “We want to change this perception and make Cdiscount the emotional leader in its category. Cdiscount is a multi-specialist and its site is packed with fabulous products in high-tech, home decoration and furnishings, childcare, sport and even wine. We have to spread the message.”

“We are delighted to be working with Rosapark. The Cdiscount brand is well-known, but we want to be closer to our customers. We are counting on Rosapark to support our foray into this creative, more emotional communications landscape which suits our Company perfectly.” — Emmanuel Grenier, Chairman and Chief Executive Officer of Cdiscount.

“Cdiscount, a key player in e-commerce, keeps investing in new markets to offer new services adapted to the needs of the French public. After launching its mobile offer at the end of 2016 and its energy offer last month, it seemed only natural for Cdiscount to keep innovating in advertising by exploring new territories of expression. The goal is reached with this new campaign by Rosapark, who managed to create a custom-made, audacious and funny campaign for Cdiscount” — Jean-Charles Naouri, Président-directeur général du groupe Casino.

PRESS CONTACTS:
Cdiscount
Audrey Donazzolo
audrey.donazzolo@cdiscount.com
Phone: +33 (0)7 84 37 15 73

Rosapark
Mélanie Colléou
melanie.colleou@rosapark.fr
Phone: +33 (0)6 50 62 92 97

Pauline Germain
pauline.germain@gmail.com
Phone: +33 (0)6 07 54 69 72

Source: Cdiscount

Albertsons Companies launches new store brand, Signature

  • Signature Offers a Wide Range of Quality Products Helping Customers Create Their Own Signature Moments with Pride

BOISE, Idaho, 2016-Apr-12 — /EPR Retail News/ — Albertsons Companies today is celebrating the launch of its new store brand, Signature, the largest private label across all 2,286 of its stores. Signature is a multi-category brand developed to address consumers’ growing appetite for quality private label products from stores they trust.

The Signature line includes more than 4,000 items – from coffee to juice, soup to cereal, fresh produce to fried chicken, and delicious prepared foods to paper towels, among other trusted home staples – all with a 100% money back guarantee. The Signature line is exclusive to Albertsons Companies and is carried by all 18 banners.

“Our customers take great pride in selecting foods that put their own special signature on meals and create meaningful moments for family and friends, and we have equal pride in putting our name behind the Signature family of brands,” said Shane Sampson, Chief Marketing and Merchandising Officer. “At Albertsons Companies, we won’t put our Signature label on just anything; a product has to meet rigorous quality standards and be an exceptional value to carry the Signature brand. We’re watching customer buying trends and striving to meet them where we can help most: where their grocery budget meets their desire for fantastic foods and quality household products.”

Albertsons Companies has created quality items for the Signature brand across six product sectors – Signature SELECT, Signature Kitchens, Signature Farms, Signature Cafe®, Signature Home, and Signature Care. The line includes a wide assortment of pantry staples, prepared foods, fresh produce and ingredients that bring delight to any dish, as well as a broad range of paper goods, laundry products, personal care, and other items. Signature is right at home in every home. Most importantly, all Signature products come with a 100% money-back guarantee.

To further celebrate the Signature launch, actress and Cooking Channel host Tiffani Thiessen has teamed up with Albertsons Companies to inspire shoppers with her tips and recipes for Signature meals and moments. Now in the second season of her popular TV show “Dinner at Tiffani’s,” Thiessen will lead a number of marketing efforts supporting the Signature family of brands.

“Whether I’m developing a new recipe for my cooking show, spending time with my family or having a night in with girlfriends, my life is all about creating special moments and memories,” said Thiessen. “I love sharing a meal with the people I care about, and the value and quality of the products in the new Signature line help me come up with delicious signature dishes – and experiences – that everyone can enjoy.”

Thiessen will be sharing her own personal signature moments and dishes on social media, featuring the #MySignatureMoments hashtag. Consumers are invited to join the conversation and can visit the Albertsons Facebook (www.facebook.com/albertsons) and Instagram (www.instagram.com/Albertsons) pages to submit their own Signature stories, photos and videos, as well as draw inspiration from other shoppers’ unique Signature Moments.

About Albertsons Companies
Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 18 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and Carrs.

CONTACT: 

Brian Dowling
Vice President, Public Relations
925-467-3787

Source: Albertsons