Topman reveals its AW12 premium suiting collection

AW12 sees Topman launch a series of collections of premium suiting. Each collection has been designed using only the finest quality fabrics and cut to create a luxurious and premium finish and aesthetic. The collections are; Topman’s take on traditional Harris Tweed; Made in England where all cloth is woven and manufactured in the UK; and the inaugural Super Premium collection which uses the finest Italian fabrics to give a bespoke and luxurious feel and finish.

This season Topman introduces a nostalgic look at fabric within the Harris Tweed collection. Traditionally woven textures including berry coloured herringbones, multi flecked birdseye, coloured houndstooth and brushed plaids all lend themselves to giving a stronger sense of pattern and texture.

Focus is given through use of fabric rather than styling which is kept simple and understated. Slim peaked lapels and double back vent details sit alongside more understated double breasted and single-breasted styles.

The silhouette remains slim and maintains an air of a traditional fit. Trims and details remain faithful to the cloth used and include details such as football buttons, collar tabs and button through patch pockets.

A premium and robust collection of suiting and blazers, the Made in England collection combines traditional heritage fabrics and details with contemporary shapes and bold colours to create something altogether new and refreshingly modern. All cloth is woven and manufactured in the UK.

Fabrics are predominantly Shetland based wools in both plain weaves and herringbone pattern in a range of colours including mustard, raspberry and aqua. Key details include bellow pocket styling, contrast donkey patching, fabric contrast, collar tabs and tonal fabric mixing. Three piece suiting in peat brown, navy and industrial grey also appear alongside functional blazers and a beautiful navy marl wool overcoat.

The Super Premium collection is a sophisticated and elegant suiting collection designed using premium Italian fabrics such as super 120’s mohair, pique weave textured wools, two tone and Prince of Wales check. A nod to bespoke details such as two tone dobby linings, functional working cuffs, side adjusters and half lined trousers add refined working features to this collection of suiting to give it a premium and luxurious look and feel.

Gordon Richardson, Creative Director at Topman, said: “Our new elegant Super Premium Suit collection uses the finest cloths woven in Italy to produce a sophisticated and elegant range with refined bespoke details and a longer silhouette.”

This is a prestigious collection of suiting with consideration taken into account in terms of fabric, trim, detail and finish to offer something that little bit extra special. At the heart of the collection is the opportunity to buy into premium, luxurious suiting using the finest Italian fabrics and finish, without having to pay the premium price.

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Topman Launches First Premium Fragrance

Topman has announced the introduction of its very first ‘fine’ fragrance – Distil.

Created by industry ‘nose’ Azzi Glasser – who also created 16 & 27 – the challenge was to formulate a premium fragrance for the mens market that would sit comfortably but with stand-out from other competing premium fragrances.

“I was inspired by the energy, coolness and passion within a man. I wanted to try to capture that within a modern fragrance. It was quite a challenge in perfumery-terms.”

Distil mixes ‘A’ grade ingredients, layering them together to make ‘Accords’ carefully positioned throughout the formula. The vibrant top Accord opens with a burst of juniper, petitgrain, blood orange and ginger stem which adds energy to the cool Heart Accord. This Accord is made up of sea molecules and modern ozone wood molecules adding depth straight into the passionate Base Accord of the finest whitewoods, olibanum, cashmeran and earthy musks.

The striking packaging in vivid aqua, black and white opens in two equal parts to reveal two equal cubes – one of glass containing the fragrance and one of rubber as the lid. Uniquely the glass cube of fragrance sits at the top with the atomiser facing downwards into the rubber lid making the bottle effectively upside down.

To support the launch of Distil an exclusive national cinema campaign will run for three weeks, created and directed by Alex Turvey who was described by Vogue as one of the fifteen ‘Creatives who will define the future of British Arts’.

“We wanted to create a visually captivating piece of film that would own the cinema space and really connect with the Topman audience. The idea grew out of the clean geometry of the bottle design and the Distil name itself – a moment of clarity and a point of refinement where you’ve reached a deeper understanding about your own style identity. To communicate that concept we wanted to show our hero boy in a moment of transition driven by his own inner power magnified by the Distil fragrance.

Masculine yet elegant, energetic yet poised, the film will tap into an epic look that speaks with authority of Topman’s fashion heritage.” Alex Turvey, Director.

The fragrance will be available in two sizes from November 5th across twenty selected national Topman stores nationwide and Topman.com.

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Topman showcase SS13 Design collection at London Fashion Week

Topman debuted its SS13 Design collection at London Fashion Week as part of the new ‘London Collections: MEN’ showcase (June 15-17). The fashion show took place at 12pm BST/13:00 CEST/4am PST/ 7am EDT.

Topman Design is the brand’s in-house designed premium collection. It is now in its 7th year and can be found exclusively in global flagship Topman stores as well as online at Topman.com. The collection has become a distinguished wholesale brand in itself and appears throughout Europe, the Far East and New Zealand.

While Men’s Day is now an established feature of the London Fashion Week schedule, the new ‘London Collections: MEN’ showcase spanned across three days, exhibiting a growing interest in men’s fashion and local menswear designers.

Topman Design Director, Gordon Richardson, said: “No longer shoe horned into one condensed hectic day, the newly established London Collections: Men, over three glorious days, now has the space to breathe, flourish and generate the buzz that will put its talented rising men’s fashion stars firmly on the international fashion map.”

The last Topman Design collection featured a range of sharp edge suits, embellished silk shirts, shorts, jackets and bold prints. Speaking to its wide appeal, an eclectic range of male celebrities, including professional athletes, actors and musicians, were seen wearing pieces from the collection.

Topman also plays a pivotal role in shaping and supporting emerging talent within men’s fashion. MAN, the partnership between Topman and FashionEast credited as spearheading the whole Men’s Day movement enters into its 7th year too. Adding exciting new names, Shaun Sampson and Matthew Miller, to its critically acclaimed hall of fame last season, the select panel of industry insiders will continue to ensure this key initiative strives to pioneer those newest of design talent and giving them a much needed platform in which to present.

NEWGEN MEN builds on Topman’s partnership with FashionEast. It has since become instrumental in raising the profile of emerging British designers, using the dedicated Men’s Day at London Fashion Week as a showcasing platform. Picking up where MAN develops, the sponsorship initiative offers its recipients tailored business and mentoring support with a view to increasing the success of their business commercially and building relationships with key press and buyers.

Tim Blanks, Contributing Editor of Style.com and a member of the British Fashion Council’s Menswear committee, commented: “NEWGEN MEN mix this season testifies to the unique personality that’s evolved in British Menswear. Aside from the real breadth and depth, I doubt that any other fashion capital could confidently field a men’s team with this much quirk.”

Topman also encouraged people to get involved via Twitter with its SS13 Tweetwalk. Moments before the model hits the catwalk, @TopmanUK tweeted a photo of the outfit exclusively for its Twitter followers.

Every London Fashion Week Twitter users can join the conversation by using the #TOPMAN hashtag, and the best tweets will be RTd to an audience of over 35,000. These RTs will also feature alongside a live stream on the homepage of Topman’s UK and global sites, which reach over 100,000 people a day. The aim is to get #TOPMAN trending worldwide on Twitter and Google+.

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