Topman debuted its SS13 Design collection at London Fashion Week as part of the new ‘London Collections: MEN’ showcase (June 15-17). The fashion show took place at 12pm BST/13:00 CEST/4am PST/ 7am EDT.
Topman Design is the brand’s in-house designed premium collection. It is now in its 7th year and can be found exclusively in global flagship Topman stores as well as online at Topman.com. The collection has become a distinguished wholesale brand in itself and appears throughout Europe, the Far East and New Zealand.
While Men’s Day is now an established feature of the London Fashion Week schedule, the new ‘London Collections: MEN’ showcase spanned across three days, exhibiting a growing interest in men’s fashion and local menswear designers.
Topman Design Director, Gordon Richardson, said: “No longer shoe horned into one condensed hectic day, the newly established London Collections: Men, over three glorious days, now has the space to breathe, flourish and generate the buzz that will put its talented rising men’s fashion stars firmly on the international fashion map.”
The last Topman Design collection featured a range of sharp edge suits, embellished silk shirts, shorts, jackets and bold prints. Speaking to its wide appeal, an eclectic range of male celebrities, including professional athletes, actors and musicians, were seen wearing pieces from the collection.
Topman also plays a pivotal role in shaping and supporting emerging talent within men’s fashion. MAN, the partnership between Topman and FashionEast credited as spearheading the whole Men’s Day movement enters into its 7th year too. Adding exciting new names, Shaun Sampson and Matthew Miller, to its critically acclaimed hall of fame last season, the select panel of industry insiders will continue to ensure this key initiative strives to pioneer those newest of design talent and giving them a much needed platform in which to present.
NEWGEN MEN builds on Topman’s partnership with FashionEast. It has since become instrumental in raising the profile of emerging British designers, using the dedicated Men’s Day at London Fashion Week as a showcasing platform. Picking up where MAN develops, the sponsorship initiative offers its recipients tailored business and mentoring support with a view to increasing the success of their business commercially and building relationships with key press and buyers.
Tim Blanks, Contributing Editor of Style.com and a member of the British Fashion Council’s Menswear committee, commented: “NEWGEN MEN mix this season testifies to the unique personality that’s evolved in British Menswear. Aside from the real breadth and depth, I doubt that any other fashion capital could confidently field a men’s team with this much quirk.”
Topman also encouraged people to get involved via Twitter with its SS13 Tweetwalk. Moments before the model hits the catwalk, @TopmanUK tweeted a photo of the outfit exclusively for its Twitter followers.
Every London Fashion Week Twitter users can join the conversation by using the #TOPMAN hashtag, and the best tweets will be RTd to an audience of over 35,000. These RTs will also feature alongside a live stream on the homepage of Topman’s UK and global sites, which reach over 100,000 people a day. The aim is to get #TOPMAN trending worldwide on Twitter and Google+.