Kmart launches #UglySweaterforBetter social media campaign to raise funds to support St. Jude Children’s Research Hospital®

Kmart launches #UglySweaterforBetter social media campaign to raise funds to support St. Jude Children’s Research Hospital®

 

#UglySweaterforBetter, A New Addition to Kmart’s Annual Campaign to Raise Millions for Lifesaving Research and Treatment of Childhood Cancer and Other Life-Threatening Diseases

HOFFMAN ESTATES, Ill., 2017-Nov-29 — /EPR Retail News/ — ‘Tis the season to wear the funniest, craziest and most ridiculously awesome ugly holiday sweaters. Kmart has launched #UglySweaterforBetter—a social media campaign that asks people to show off their favorite ugly sweaters in selfies, photos and videos while challenging others to do the same—to benefit St. Jude Children’s Research Hospital®. Starting today through December 24, Kmart will donate $1.00 to St. Jude* for every qualifying Facebook, Instagram or Twitter post that tags @Kmart and @stjude and includes the campaign hashtag #UglySweaterforBetter.

Backing this first-of-its-kind campaign built upon the sharing of ugly sweaters is a wide array of Kmart and St. Jude celebrity supporters and donors, including Adam Levine, Jaclyn Smith, Lucy Hale, Reggie Bush, Raven-Symonè, Camilla Belle, Olivia Holt, Bryan Greenberg, and many more. They will challenge other celebrities, family members, friends and fans to give back this holiday season.”Kmart has been selling ugly holiday sweaters for decades, and our members just eat them up every year. They are a fabulous fad that everyone loves!” said Kelly Cook, Chief Marketing Officer for Kmart. “What better way to spread holiday cheer for a good cause than by wearing your silliest, wackiest, straight-up tackiest ugly sweaters to benefit the patients and families of St. Jude? This relationship means so much to Kmart’s associates and members, and we ask for people of all ages to join in on the fun, strike a pose and help us raise a ton of money for this special organization.”Since 2006, Kmart has been one of the top fundraising corporate partners for St. Jude and raised more than $105 million for the hospital’s patients and families.

“Every year Kmart associates and shoppers open their hearts to the lifesaving mission of St. Jude through their incredible support of the St. Jude Thanks and Giving campaign,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “As a result of their efforts, Kmart has raised a remarkable $105 million for St. Jude, more than any company in the hospital’s history, allowing St. Jude to continue groundbreaking research and treatment all while keeping our founding promise that no family receives a bill from St. Jude for anything — not for treatment, travel, housing or food — because all a family should worry about is helping their child live.”

In addition to the social media challenge, members can support the #UglySweaterforBetterfundraising initiative by purchasing an exclusive $5.00 holiday bear ornament at Kmart stores or online at Kmart.com. For every qualifying ornament sold, Kmart will donate $1.00 to St. Jude**. Totes featuring artwork created by St. Jude patients are for sale for just $1.99 at all Kmart stores, with 100 percent of the proceeds benefiting St. Jude. Donations to St. Jude may also be made online via a link at Kmart.com/StJude.

Throughout the campaign, Kmart associates will be wearing T-shirts featuring artwork created by St. Jude patients to show support of the St. Jude Thanks and Giving campaign.

To find out more about the #UglySweaterforBetter challenge, visit Kmart.com/StJude. To learn more about the St. Jude Thanks and Giving campaign or to make a donation, visit www.stjude.org.

To find your local Kmart, visit kmart.com/stores.

*Kmart will donate $1.00 for every Instagram post tagging @Kmart and @stjude and using the #UglySweaterforBetter hashtag to St. Jude Children’s Research Hospital between 11/28/17 – 12/24/17, with a maximum donation of $50,000 to St. Jude.

**Through December 31, 2017, Kmart is donating $1.00 from the in­ store or online purchase of each qualifying bear ornament to St. Jude, with a minimum total campaign donation of $50,000.

About Kmart 
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company’s website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.

About St. Jude Children’s Research Hospital 
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

Media Contact:
Larry Costello– Kmart PR
Larry.Costello@searshc.com
(847) 286-9036

Kmart Holiday Hotline: 
312-527-2742

SOURCE: Kmart

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Location3 Launches LOCALACT Platform, Enhanced with Facebook, Google and Bing Integration and Tools to Convert Digital Traffic to Increased Profit

Denver, CO., 2017-Sep-11 — /EPR Retail News/ — Location3, the digital marketing agency that delivers enterprise-level strategy with local market activation, today announced the launch of LOCALACT, the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses.  LOCALACT unifies localized digital advertising with organic listing and search management to provide a complete digital marketing solution that drives measurable results for brands with a large brick-and-mortar footprint. Features include local business listing management with rigorous data validation, advanced location and consumer insights, consumer review monitoring, paid search management, Facebook advertising, and more.

“We built LOCALACT to help businesses power and scale local digital marketing tactics. Since rolling out the platform beta in April 2016, we’ve received helpful feedback from clients on what features and applications they would like to see integrated. The full scale version offers a unique Software-with-a-Service model that combines in-house digital marketing experts with proprietary software that efficiently integrates client data into a single, centralized platform,” said Alex Porter, CEO of Location3. “We are a strategic partner and an extension of our clients’ marketing teams, not a vendor, and launching LOCALACT is another big step toward strengthening our great client relationships even more.”

Location3’s extensive experience in optimizing more than 100,000 local business listings and thousands of local digital advertising campaigns for brands like HoneyBaked Ham, AT&T and FASTSIGNS has served as the genesis for the creation and development of LOCALACT. The platform is now available to all Location3 clients. Full release features available include:

  • Local Business Listing Management
    • Extensive data validation, direct listing publication, and ongoing management ensure locations are visible on the most important search engines, mapping platforms, and directories.
    • Reporting and analytics monitor the address accuracy of the published listings, and tracks how often consumers are viewing and engaging with the locations.
  • Localized Paid Search Advertising
    • Launch powerfully targeted, localized paid search advertising supported by enterprise-level campaign strategy
    • Reporting measures customized conversion goals, to ensure the most meaningful customer actions are tracked and optimized towards.
  • Facebook Paid Advertising
    • Launch, manage, and report on localized Facebook advertising campaigns, with access, reporting, support and billing available at both the corporate and local/franchise level
  • Local-Level Reporting on Google Analytics, Google Search Console & Search Insights
    • Allows access to all key reporting metrics listed previously for individual locations, including Google My Business Insights, Facebook Insights, Customer Reviews, Paid Media Advertising and Local SEO
    • Provides a clear picture of the company’s local digital footprint and corresponding performance across channels that impact customers
  • Customer Reviews and Review Responding
    • Allows each individual franchise or business location to engage and communicate directly with customers who post reviews on either Google or Facebook channels
    • Ability to navigate to specific user reviews in order to provide feedback, and respond to customer inquiries directly from the platform

“We’re incredibly excited to see our partners at Location3 launch LOCALACT.  We believe that the ability to manage all of our critical local data in the new platform, while also being able to further expand our franchise campaigns in new digital channels, will give Anytime Fitness a significant competitive advantage as we look to reach new potential club members and visitors,” said Kristen Pechacek, Senior Manager, Digital Marketing at Anytime Fitness.

To learn more about LOCALACT, please visit www.localact.com.

About Location3

Location3 is the digital marketing agency that delivers enterprise-level strategy with local market activation. Location3 works hand-in-hand with corporate/brand marketing teams at franchise systems and multi-location brands to execute integrated digital programs that increase customer acquisition and brand awareness. We are a strategic partner and an extension of our clients’ marketing teams.

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Dixons Carphone launches social media campaign #ThereForMe on Heads Together World Mental Health Day event

LONDON, 2016-Oct-12 — /EPR Retail News/ — Today (October 10, 2016), Dixons Carphone will team up with The Mix and the Heads Together campaign to celebrate inspirational people who have provided psychological and mental health support to someone in their time of need.

During a special Heads Together World Mental Health Day event at the London Eye and County Hall, Dixons Carphone will launch #ThereForMe, a social media campaign to highlight how everyone has tough times and thank those people who are there for us when we need them.

Dixons Carphone is a Founding Partner of Heads Together – a campaign spearheaded by The Duke and Duchess of Cambridge and Prince Harry, which aims to end stigma around mental health and change the conversation from fear and shame, to confidence and support. The campaign wants everyone to feel comfortable with their everyday mental wellbeing and be able to support friends and families through difficult times. Heads Together is celebrating this support on World Mental Health Day and at the London Eye event the Duke and Duchess of Cambridge and Prince Harry will meet people who have helped each other with their mental health, to find out about the support that can make all the difference.

Heads Together brings together eight UK charities which reflect the passions of the Duke and Duchess of Cambridge and Prince Harry, including Dixon Carphone’s charity partner of fifteen years, The Mix, who support over 2 million young people each year through digital and helpline services. It is hoped that the #ThereForMe campaign will also raise vital funds to support the essential work that The Mix does.

Anyone wanting to take part in #ThereForMe is encouraged to visit www.thereforme.org and follow the easy three step process. Alternatively, they can call into any Currys, PC World or Carphone Warehouse store and ask a store colleague for assistance.

Already taking part in #ThereForMe are GMTV star Andrew Castle and Dixons Carphone CEO Seb James.

Speaking of the importance of this campaign to Dixons Carphone, Group Chief Executive, Seb James, said: “Sadly we all experience tough times directly or indirectly at some point in our life, and although the catalyst may vary, the impact on our own mental health and those around us can be immense. As with everyone, mental wellbeing impacts my ability to be a good husband, father, son, friend and colleague, so I am delighted to be supporting Heads Together with our charity partner The Mix and raising awareness on World Mental Health Day.”

CEO of The Mix, Chris Martin, said: “Every day, The Mix works with young people struggling with their mental health through our digital, social and mobile services. We are enormously excited to be joining Dixons Carphone and the Heads Together campaign to launch the #ThereForMe campaign online and in Currys PC World and Carphone Warehouse stores across the country. This innovative use of social media is a huge step towards challenging stigma around talking about our mental health by celebrating the invaluable role that friends and family play in supporting our wellbeing when we struggle.”

Louise Jones, a member of the Heads Together London Marathon team for The Mix, said: “When I bashed my foot playing hockey in school, I knew I had to make it better but needed support to make that happen. When I hit rock bottom with my mental health, I knew I had to make it better but needed support to make that happen. Being in control of yourself, physically AND mentally, often can’t happen without support. And that’s ok. We need to acknowledge that, and appreciate it. I would not be here, right now, without the support of those closest to me, professionals, organisations like The Mix… and running! So thank you. For believing in my ability to get better, but giving me a push to get there.”

Across 1,000 Carphone Warehouse and Currys PC World stores in the UK and Ireland between 10th and 16th October, people can have their photo taken with a specially designed #ThereForMe photo frame. To find details of your local store or to simply upload a picture in the comfort of your own home, please visit: www.thereforme.org and help banish the negative stigma surrounding mental health. To make a donation to The Mix and help fund their vital advice service for young people across the UK, please visit: http://uk.virginmoneygiving.com/fund/ThereForMe.

Notes to editors:

My name is Milca, I’m 20 and from London. I want to say a big thank you to James and The Mix for supporting me during my time of crisis.

I have EUPD, emotionally unstable personality disorder. It means that I deal with long episodes of depression, anxiety and panic attacks. I have also self-harmed and made attempts to take my own life. My disorder has caused a devastating impact on my life – not only has it affected my studies, but it meant I often ended up in hospital.

A few years ago I was directed to The Mix by ChildLine. At the time I was experiencing problems with food and had worsening urges to self-harm, but after speaking to James and others in the Mix community, I learnt to look for healthy distractions, like eating properly and exercising, instead of engaging in more harmful behaviours. I then started using the discussion boards, and with James and The Mix’s encouragement, I found I was able to support others, using my own experience. I also was able to express how I was feeling – it felt good knowing that I had the platform to do that, like I was being heard.

I’m currently studying for a BSc in Bioscience and I hope to be a clinical scientist or perhaps work in dentistry. I’m still an active member of The Mix’s community and just like James, I’m helping to provide a safe space for young people to talk about what’s on their minds and share support.

“I learnt to look for healthy distractions, like eating properly and exercising, instead of engaging in more harmful behaviours.”

About #ThereForMe

Launching on World Mental Health Day, October 10th, #ThereForMe will encourage people to take one simple action: to go into any Dixons Carphone store (TBC) and have a photo taken in a photo frame holding up a sign with the name of a person who has supported them through a challenging time.

These photos will be shared on social media with the hashtag #ThereForMe and uploaded to our campaign microsite, which will also provide an option to make a donation to The Mix. For those that can’t visit a store there will also be the opportunity to upload your photo online and we will encouraging as many people to say thanks to someone that was #ThereForMe

About The Mix and Heads Together

Dixons Carphone’s charity partner, The Mix, is a confidential multi-channel help service, supporting the physical and mental wellbeing of young people under 25, whatever their issue, through the technology of their choice.

The remarkable work The Mix is doing to safeguard the mental well-being of our nation’s young people has gained the support of the ‘Heads Together’ campaign, spearheaded by the Duke and Duchess of Cambridge and Prince Harry. This campaign is working hard to change the conversation around mental health, from one of shame and prejudice, to one of greater acceptance and understanding.

As the 2017 Virgin Money London Marathon Charity of the Year, The Mix and the seven other charity partners working to end the stigma surrounding mental health have a huge platform upon which to raise both funds and awareness.

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in nine countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information about Dixons Carphone plc, please visit www.dixonscarphonegroup.com

Follow us on Twitter: @DixonsCarphone

Contacts:

Kesah Trowell
Dixons Carphone
07813 330129
TrowelK@cpwplc.com

Julie Burley
Heads Together
07974 302999
Julie.burley@headstogether.org.uk

Zoe Bailie
The Mix
07766660755
Zoe.Bailie@themix.org.uk

Source: Dixons Carphone plc

SONIC® Drive-In partners with Julianne Hough to launch #ThanksTeach social media campaign to celebrate Teacher Appreciation Month

America’s Drive-In to support local public school teachers and students with $15 million commitment over next five years

OKLAHOMA CITY, 2016-May-04 — /EPR Retail News/ — Today (May 3, 2016), SONIC® Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, announced its partnership with Julianne Hough to launch #ThanksTeach, a social media campaign to celebrate Teacher Appreciation Month and give public school teachers across America the thanks they deserve. During the month long campaign, SONIC will make donations to public school teacher projects for every post, share and retweet incorporating #ThanksTeach, for a total donation of up to $1 million.

A long time supporter of public schools, teachers and their students, SONIC Drive-In announced it will significantly increase its contribution to its Limeades for Learning program, committing $15 million over the next five years. In partnership with DonorsChoose.org, the national award-winning cause marketing campaign funds essential learning materials and innovative teaching resources requested by teachers that instill a thirst for knowledge and inspire creative thinking in their students. This new commitment more than triples the brand’s previous Limeades for Learning support to schools, having donated more than $5 million over the past seven years to 10,000 teacher projects and impacting 283,490 students in 993 cities across the U.S. during that timeframe.

“Teachers see promise in their students that they can’t yet see in themselves. Nearly 50 years ago, Mrs. Pat Watson saw leadership potential in me when I was in junior high school that was further nurtured by high school teachers that set me on a course to grow into the leader that I am today,” said Cliff Hudson, Sonic Corp. CEO. “Today, we launch a new commitment to donate $15 million over the next five years to public school teachers and their students.”

SONIC has supported teachers and schools through Limeades for Learning since 2009, and with Julianne’s help, we invite our fans and guests to join us in the #ThanksTeach campaign by sharing stories about their teachers or teachers in their lives during Teacher Appreciation Month. Together, we will celebrate teachers who made a difference to us and teachers making a difference every day in their classrooms.”

For the entire month of May, SONIC guests and fans can make a difference in local communities by simply joining in the conversation online, celebrating teachers that have made a difference in their lives by using #ThanksTeach on Twitter, Facebook or Instagram. For every post or share incorporating the hashtag, SONIC will donate funds towards teacher projects, up to $1 million.

“The average teacher spends $500 per year out of their own pockets to provide supplies for their students. When I heard about the #ThanksTeach campaign SONIC was launching through its Limeades for Learning program, I was thrilled at the opportunity to help show teachers our appreciation for everything they do,” said Hough. “With your help we can make this Teacher Appreciation Month particularly special by bringing $1 million in meaningful supplies to local classrooms across the country. A simple tweet or post can make a real difference for schools in your community.”

To kick off the #ThanksTeach campaign, Hough worked with Limeades for Learning to fund $100,000 worth of classroom projects to support teachers and students in the Salt Lake City area, where she attended Alta High School.

To learn more about #ThanksTeach and Limeades for Learning, visit LimeadesforLearning.com and explore local teacher projects that may be funded as a result of the campaign. Teachers interested in getting involved in Limeades for Learning and submitting a project for potential funding can register at the website as well.

About SONIC, America’s Drive-In
SONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving more than 3 million customers every day. Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. Over more than 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated more than $5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn more about SONIC’s Limeades for Learning initiative, please visit Limeadesforlearning.com.

SONIC Drive-In
Matthew Young, 512-542-2802
matthew.young@cohnwolfe.com

Source: SONIC Drive-In

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