Sainsbury’s: Gemma Atkinson launches this year’s official Sport Relief merchandise

Sainsbury’s: Gemma Atkinson launches this year’s official Sport Relief merchandise

LONDON, 2018-Feb-27 — /EPR Retail News/ — Dancing queen, Gemma Atkinson, has a wheelie good time in Sainsbury’s for Sport Relief.

The stunt was promoting the Sport Relief merchandise, available now in Sainsbury’s stores and online with at least 50 per cent of every sale going to Sport Relief. Gemma put her own spin on the everyday task in a four-wheeled routine which dazzled unsuspecting Sainsbury’s shoppers.

For the first time ever, Sport Relief is challenging the nation to beat a billion steps a day, every day from 17th-23rd March, tracking their progress through the brand-new Sport Relief app and looking the part in the official merchandise.

Gemma, who racked up her steps using the app – downloadable via the app store or sportrelief.com, said: “Dancing with a trolley is not as easy as it might look! There were a few near misses, but I had a lot of fun. I hope today has shown just how easy it is to get active, raise money and change lives this Sport Relief.

“So, on your next trip to Sainsbury’s, cha-cha down those aisles to pick up your Sport Relief merchandise and look the part doing your steps.”

Gemma was paired up with one of the store’s trolley collectors in Sainsbury’s Ashton Moss store, Manchester to learn the basics, then let loose in the car park to put her coordination to the test, impressing shoppers with the unusual routine.

One Sainsbury’s colleague who Gemma put in a spin was Lee Mottershead, 23 from Ashton-under-Lyne who said: “I wasn’t expecting to be dancing when I came into work today, least of all with Gemma Atkinson! We do something for Sport Relief in store every year, but nothing quite like this. It’s been really fun, Gemma was a great dance partner.”

Rachel Carrington, Sponsorship Manager at Sainsbury’s said: “We’ve been proud partners of Sport Relief for many years. In 2016, Sainsbury’s colleagues and customers raised over £7 million, making a huge difference to those in need. We’re hoping that our efforts this year will make an even bigger difference and are delighted to have Gemma on board to give this year’s campaign an extra push.”

Sainsbury’s is the official retailer of the Sport Relief merchandise. A donation from each sale will go towards helping vulnerable people across the UK and the world to live happier, healthier and safer lives.

SOURCE: Sainsbury’s

MEDIA CONTACT

press_office@sainsburys.co.uk or call 0207 695 7295.

Daredevil TV presenter Kirsty Gallacher launched the official Sport Relief merchandise exclusively from Sainsbury’s

LONDON, 2016-Feb-18 — /EPR Retail News/ — Daredevil TV presenter Kirsty Gallacher stunned onlookers as she launched the official Sport Relief merchandise, available exclusively from Sainsbury’s, by running across London’s iconic Serpentine Lake, sporting the new Sport Relief t-shirt.

Kirsty took part in the challenge to encourage the Great British public to get involved in this year’s Sport Relief, either by signing up to the Sainsbury’s Sport Relief Games (Friday 18th – Sunday 20th March) or showing their support by purchasing the official Sport Relief merchandise, which includes the official t-shirt, wristbands, deeley boppers and mugs, available now from their nearest Sainsbury’s store.

Shoppers can sign up to the Sainsbury’s Sport Relief Games via sportrelief.com, where they can get involved by either walking, running, swimming or cycling to raise funds for Sport Relief. With over one thousand events at locations throughout the entire UK including the Queen Elizabeth Olympic Park, it’s easy to get involved.

Kirsty Gallacher commented: “As a sports presenter and someone who loves keeping fit, I was really up for taking part and this was definitely a new experience for me; to say it was cold was an understatement.

“When Sainsbury’s asked me to get involved and run across water, I wanted to give it a good go as Sport Relief is all about taking part and doing yourself proud. I have my official Sport Relief kit, including the t-shirt and entries to the Sainsbury’s Sport Relief Games are now open, so it’s easy to sign up and get involved.”

Profits from the sale of Sport Relief merchandise will help make a massive difference to people living incredibly tough lives, here at home in the UK and across the world’s poorest communities. Sainsbury’s is inviting everyone to show their support and to get active, raise cash and change lives.

A spokesperson from Sainsbury’s commented: “It was great to see Kirsty beat the odds, brave the weather and take on this task for Sport Relief. We have been a supporter of Sport Relief since 2006 and are proud to continue to be the official retailer of merchandise.  This year we are hoping to make an even bigger difference with a wide range of merchandise available for shoppers to pick up in stores nationwide.

“Entries to the Sainsbury’s Sport Relief Games 2016 are now open and it’s really easy for anyone to sign up to take part with lots of exciting events all over the UK.”

SOURCE: J Sainsbury plc

For corporate press enquiries please contact press_office@sainsburys.co.uk or call 020 7695 7295.

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Daredevil TV presenter Kirsty Gallacher launched the official Sport Relief merchandise exclusively from Sainsbury’s

Daredevil TV presenter Kirsty Gallacher launched the official Sport Relief merchandise exclusively from Sainsbury’s