abercrombie kids announces partnership with aquariums across the US for its spring campaign ‘everybody can go on a sea-venture’

abercrombie kids announces partnership with aquariums across the US for its spring campaign ‘everybody can go on a sea-venture’

 

NEW ALBANY, Ohio, 2018-Feb-03 — /EPR Retail News/ — abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE:ANF), is passionate about enabling a sense of adventure and inspiring kids to learn through play and exploration.  In connection with its spring campaign ‘everybody can go on a sea-venture’ the brand is excited to launch a partnership with three of the most visited aquariums across the US: Aquarium of the Pacific in Long Beach, California, Georgia Aquarium in Atlanta, Georgia, and Shedd Aquarium in Chicago, Illinois.

The campaign, which aims to bring to life the idea of sea-venture both on land and at sea, will include unique experiences on site at each aquarium centered around exploration and education. Additionally, the brand will host local store events in each market, where customers will have the opportunity to meet an aquatic animal and enjoy special offers at the abercrombie kids locations.

At abercrombie kids, the team keeps the sense of adventure and play at the heart of everything it does, including through the clothes it designs, which are “made for play”, with details such as reinforced knees and added stretch. This same sentiment is applied to every area of the brand, as it looks to provide engaging content and experiences that inspire that same sense of adventure.

For more details on the specific events in each market, visit the links below:

Aquarium of the Pacific, Long Beach, California

  • The abercrombie kids store event is being held at Glendale Galleria Mall on Sunday, February 4th, 11 am-2 pm. Learn more!
  • Check out more information HERE on the Member Activity Night at the Aquarium of the Pacific, happening February 1st and 2nd

Georgia Aquarium, Atlanta, Georgia

  • The abercrombie kids store event is being held at the Mall of Georgia on Sunday, March 18th, 12 pm-3 pm. Learn More!
  • Check out more information HERE on Georgia Aquarium’s Sleep Under the Sea program. abercrombie kids will be offering an exclusive experience available for A&F Club Members

Shedd Aquarium, Chicago, Illinois

  • The abercrombie kids store event is being held at Woodfield Mall on Sunday, February 18th, 11 am-2 pm Learn More!
  • Check out more information HERE on Shedd Aquarium’s extraordinary experiences!

“We are excited for abercrombie kids to be partnering with these three acclaimed aquariums. We all want to inspire adventure and curiosity in children, and we look forward to seeing that come to life by sharing these unique experiences and events with our customers,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids.

In addition to the events and to support the aquariums, customers are encouraged to round-up their purchase to the nearest dollar in all US abercrombie kids stores, from now through April 2018.  100% of the funds will support the aquariums, their aquatic animals, and their conservation efforts.

About abercrombie kids:
abercrombie kids creates smart and creative apparel of enduring quality that celebrates the wide-eyed wonder of children ages 5 to 14.  Its products are “made for play” — tough enough to stand up to everyday adventures, while never compromising comfort, softness, or safety.  abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE:ANF), is sold through approximately 70 stores and www.abercrombie.com globally.

About Aquarium of the Pacific:
The nonprofit Aquarium of the Pacific is a community gathering place where diverse cultures and the arts are celebrated and where important challenges facing our planet are explored by scientists, policymakers, and stakeholders in search of sustainable solutions. Home to more than 11,000 animals, Aquarium exhibits include the FROGS: Dazzling and Disappearing, the interactive Shark Lagoon, and June Keyes Penguin Habitat. Beyond its animal exhibits, the Aquarium offers educational programs for people of all ages and citizen science conservation programs that help animals from endangered sea turtles to species inhabiting local wetlands. The Aquarium won a 2015 Travelers’ Choice Award for Aquariums, as awarded by TripAdvisor® travelers, and the 2017 TripAdvisor® Certificate of Excellence. The Aquarium offers memberships with unlimited FREE admission for 12 months, VIP Entrance, and other special benefits. For more information, please visit aquariumofpacific.org or call 562-590-3100.

About Georgia Aquarium:
Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its hundreds of exhibits and tens of thousands of animals across its seven major galleries. For more information, visit georgiaaquarium.org

About Shedd Aquarium:
John G. Shedd Aquarium in Chicago sparks compassion, curiosity and conservation for the aquatic animal world. Home to 32,000 aquatic animals representing 1,500 species of fishes, reptiles, amphibians, invertebrates, birds and mammals from waters around the globe, Shedd is a recognized leader in animal care, conservation education and research. An accredited member of the Association of Zoos & Aquariums (AZA) and the first U.S. aquarium to be awarded the Humane Certified™ certification mark for the care and welfare of its animals by American Humane, the organization is an affiliate of the Smithsonian Institution and is supported by the people of Chicago, the State of Illinois and the Chicago Park District. www.sheddaquarium.org

Media Contact:
Mackenzie Gusweiler
Abercrombie & Fitch
(614) 283-6192
Public_Relations@anfcorp.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@anfcorp.com

Source: Abercrombie & Fitch Company/globenewswire

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abercrombie kids launches its first gender-neutral collection in time for spring

Brand Introduces Gender Neutral Collection Inspired by Customers Feedback

New Albany, Ohio, 2018-Jan-18 — /EPR Retail News/ — abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), is excited to launch its first gender-neutral collection in time for spring. The assortment, which is called the Everybody Collection, will be available in stores and online from mid-January. The first collection will feature 25 styles, including tops, bottoms and accessories.

At abercrombie kids, the team is focused on putting the customer at the center of everything it does, listening and engaging with them constantly to ensure product and brand experience is evolving to meet their changing needs. Through these interactions, the team gained insight that many customers, when shopping across genders, do not necessarily want to be restricted to certain styles and colors. The Everybody Collection has built on this insight, incorporating popular trends across genders, and with a single size system across the whole assortment.

Some of the trends the customers were looking for include the multi-hit graphic, which is influenced by skate and streetwear culture, and can be seen across hoodies and long-sleeve tees. Additionally, the military trend is woven throughout the collection with camouflage print items, including a bomber jacket and a crew neck sweatshirt. Pale pink tones and dip dye effects are also included.

“We put our customer at the center of everything we do and are constantly listening to their feedback to provide the right product and brand experience. Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl. Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both color and style,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids. “We are excited to offer these additional options and are looking forward to building on this initial collection for summer and the back-to-school seasons.”

The Everybody Collection will be available in all abercrombie kids stores and at abercrombie.com. In stores, the collection will be merchandised in the center of the space and online, the product will live on both the boys’ and girls’ product pages. abercrombie kids plans to maintain this collection as an ongoing part of the assortment, with updates for Summer and Back to School.

The photography that accompanies the collection features kids of the company’s associates and was shot in studio at Abercrombie & Fitch Co.’s headquarters in New Albany, Ohio.

About abercrombie kids:
abercrombie kids creates smart and creative apparel of enduring quality that celebrates the wide-eyed wonder of children ages 5 to 14.  Its products are “made for play” — tough enough to stand up to everyday adventures, while never compromising comfort, softness, or safety.  abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), is sold through approximately 70 stores and www.abercrombie.com globally.

Media Contact:
Mackenzie Gusweiler
Abercrombie & Fitch
(614) 283-6192
Public_Relations@anfcorp.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@anfcorp.com

SOURCE: Abercrombie & Fitch Co.

Abercrombie & Fitch launches new store concept at the Polaris Fashion Mall in Columbus, Ohio

Abercrombie & Fitch launches new store concept at the Polaris Fashion Mall in Columbus, Ohio

 

New Albany, Ohio, 2017-Feb-07 — /EPR Retail News/ — Abercrombie & Fitch (NYSE: ANF) today (February 6, 2017) announced that for the first time in more than 15 years, it will unveil a new store concept.  The store will open on Friday, February 17th, at the Polaris Fashion Mall in Columbus, Ohio and 20% of all opening weekend sales will be donated to Nationwide Children’s Hospital.  Designed by MJ Sagan Architecture, which was also involved in the creation of the company’s New Albany headquarters, the prototype’s look and feel is in line with the brand’s new evolution.

This boutique, which is 4,860 feet in size, is the first of seven that will be built this year and provides the customer with a new vision of the brand. In line with the changes that have taken place over the past eighteen months, the space was imagined with the best customer experience in mind, encouraging the discovery of the brand’s new collections.

“It is important that our stores reflect what the Abercrombie & Fitch brand is today, so we’ve created a new space for our customers, that is warm, inviting, inclusive and open. We are excited for customers old and new to rediscover what is at the core of this American Heritage brand: timeless, high-quality clothing that you want to live in,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids.

“The new Abercrombie and Fitch store design illustrates a strong brand, with a rich history that is evolving and moving forward. A cohesive material palette, an elevated collection and residential scale elements enhance the personal, more intimate aspect of the A&F shopping experience,” said MJ Sagan, Architect.

The striking updates begin at the entrance. The storefront is transparent and features a metal sculpture of an A&F logo first used in the early 1900s. Upon entering the store, the customer will discover two shop-in-shops: a fragrance “apothecary” and an area for seasonal capsule collections. There will also be a dedicated denim room.

Mannequins for both genders will live on a concrete platform that runs from the storefront through the middle of the store, showcasing the key trends and ideas for the current season. Throughout the store, the collections will be merchandised to inspire the customer and showcase how pieces can be mixed together.

Looking to provide a unique and personal shopping experience, the updated layout includes accommodating features such as, innovative fitting rooms and omni-channel capabilities.

The fitting rooms will serve as a comfortable haven from the mall or street, comprising two individual capsules within a larger, private suite. This allows each guest to share new looks with a friend or family member while also enjoying privacy. Each suite has thoughtful amenities that heighten the customer’s mood, including separate controls for light and music, as well as a phone charging dock.

With a focus on seamless service, associates will be on hand to help shoppers place and pick up online orders in store. Furthermore, cash wraps will be located throughout the space, enabling a quicker and more accessible checkout experience.

The interior features a cohesive palette of modern, tactile materials including cork, bronze, galvanized steel, concrete, vegan leather, wood and marble that act as a neutral but complimentary background to the collections. The store will be subtly scented with a lighter, cleaner, gender-neutral fragrance.

About Abercrombie & Fitch:
The Abercrombie & Fitch brand is the iconic global specialty retailer of high-quality casual luxury apparel and accessories for men and women.  With an updated attitude that reflects the character, charisma and confidence of today’s 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style.

Abercrombie & Fitch operates approximately 285 stores in 20 countries and online at abercrombie.com. It is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF).  The Company’s other brands include abercrombie kids and Hollister Co.

About Nationwide Children’s Hospital:
Named to the Top 10 Honor Roll on U.S. News & World Report’s 2016-17 list of “America’s Best Children’s Hospitals,” Nationwide Children’s Hospital is one of America’s largest not-for-profit freestanding pediatric healthcare systems providing wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children and adolescents, as well as adult patients with congenital disease. Nationwide Children’s has a staff of more than 11,000 providing state-of-the-art pediatric care during more than 1.2 million patient visits annually. As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. Nationwide Children’s remains true to the original mission since its founding in 1892 of providing care regardless of a family’s ability to pay. More information is available at NationwideChildrens.org.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Source: Abercrombie & Fitch

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abercrombie kids features SeriousFun campers in its new campaign to raise fund for the charitable organization

abercrombie kids features SeriousFun campers in its new campaign to raise fund for the charitable organization
abercrombie kids features SeriousFun campers in its new campaign to raise fund for the charitable organization

 

New Albany, Ohio, 2016-Nov-03 — /EPR Retail News/ — abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), introduces its newest marketing campaign, one that celebrates adventure and a youthful spirit. The campaign features kids who exemplify great character and creative expression, including campers from SeriousFun Children’s Network.

SeriousFun Children’s Network is a global community of 30 camps and programs where children with serious illnesses experience the magic of camp free of charge. During their time at camp, the kids discover joy, confidence, friendships and a new world of possibilities, away from the hospitals and doctor appointments that regularly interrupt their childhood.

Abercrombie & Fitch Co. has been connected to SeriousFun since 2011 and was proud to announce its five-year, $15 million commitment to the charitable organization earlier this year. The partnership focuses on creating opportunities for kids to build their self-esteem and look at the world in an optimistic and hopeful way.  With support from SeriousFun, abercrombie kids cast five campers in the campaign and their engaging, humorous, and endearing personalities truly shine through.

“Our teams were fortunate to work with the campers from SeriousFun and it was a great opportunity for us to capture them having fun expressing themselves, playing, and just being kids away from their routine doctor appointments and hospital visits. With these kids, the only thing bigger than their smiles is their character,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids.

To help gift the SeriousFun camp experience to more children, customers can donate or round up their purchase at the register in all US abercrombie kids and Abercrombie & Fitch locations now through December 31st, 2016.

See more of the campaign here, www.abercrombie.com/kidswithcharacterseriousfun.

About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands.  At the end of the second quarter, the company operated 744 stores in the United States and 182 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at www.abercrombie.com and www.hollisterco.com.

About SeriousFun Children’s Network
SeriousFun Children’s Network is a global community of 30 camps and programs serving children with serious illnesses and their families, always free of charge. Founded by Paul Newman in 1988, SeriousFun has served more than 732,000 children and families from more than 50 countries. Each member camp is an independent, not-for-profit organization dependent upon private funding to serve all children at no cost to their families.  To learn more about SeriousFun, visit www.seriousfunnetwork.org.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Source: Abercrombie & Fitch

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Abercrombie & Fitch to launch its largest ever ad campaign in support of its redefined identity

NEW ALBANY, Ohio, 2016-Oct-18 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) today ( Oct. 13, 2016) introduces a redefined identity for the Abercrombie & Fitch brand, reflecting the character, charisma and confidence of today’s consumer while honoring the brand’s 125-year heritage as a quality, casual, and distinctively American luxury brand.

The new brand conviction will be launched with the Company’s largest ever advertising campaign to kick off this year’s holiday season.  At the same time, A&F will introduce a completely redesigned website, all-new digital advertising across video streaming websites, music platforms, and social media, and out-of-home marketing in New York City, Los Angeles, and Chicago.

“This new brand position is the product of an 18-month effort to create a brand identity that communicates our focus on our customers’ needs and aspirations,” said Fran Horowitz, President and Chief Merchandising Officer of Abercrombie & Fitch Co.  “Rather than buying clothes that symbolize membership in an exclusive group, today’s consumer celebrates individuality and uniqueness.  Our new brand reflects that confidence and independence of spirit as well as our own dedication to a more diverse and inclusive culture.”

“I am excited with the work that has been done by the A&F team which, under the exceptional leadership of new Brand President Stacia Andersen, shaped this new identity and is bringing it to life at every consumer touchpoint. While our marketing will continue to develop, we are embracing this opportunity to show the world it is a new day at A&F,” concluded Ms. Horowitz.

The holiday campaign will be introduced with “teaser” advertising designed to pique consumers’ interests, challenge their notions of the ANF brand and encourage them to explore the changes that have taken place at ANF over the past two years.  The message in the first phase — People have a lot to say about us. They Think They’ve Got Us Figured Out — will be followed up with the holiday messaging, This is Abercrombie & Fitch, illustrated by images that are optimistic, inclusive, and emotional.

“Our new creative features fresh and candid imagery that invites consumers to experience assortments that capture a new perspective of effortless style and beauty, elevated to a more sophisticated level, as well as our enduring commitment to quality,” said Ms. Andersen. “Under the guidance of Ashley Sargent Price, the brand’s first-ever Creative Director of Marketing, customers are now being exposed to the visual and stylistic progression in stores and online.”

The holiday campaign was shot by acclaimed photographers Josh Olins and Matt Jones and styled by long-time partner of the brand, Deborah Watson.

View the “This is Abercrombie & Fitch” video here: https://youtu.be/QiormpYQMGU

About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands.  At the end of the second quarter, the company operated 744 stores in the United States and 182 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at www.abercrombie.com and www.hollisterco.com.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch,
(614) 283-6877
Investor_Relations@abercrombie.com

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Abercrombie & Fitch to launch its largest ever ad campaign in support of its redefined identity
Abercrombie & Fitch to launch its largest ever ad campaign in support of its redefined identity

 

SOURCE: Abercrombie & Fitch Co.