Argos launches its latest Star Wars™ toy range

Argos launches its latest Star Wars™ toy range

Leading toy retailer, Argos, has celebrated the launch of its latest Star Wars toy range by sending the iconic BB8 into space, to a galaxy far, far away…. 
LONDON, 2017-Sep-25 — /EPR Retail News/ — Gliding 37,260m above Earth, BB8 was launched into the stratosphere to return top secret Imperial data to the Resistance, helping the good in their continuing fight against evil.It was in 2015 that BB8 was captured by The First Order, before escaping the evil clutches of Admiral Hex and returning to Earth, having stolen secret enemy data.

So ahead of the upcoming release of Star Wars: The Last Jedi on 15 December 2017, Argos sent BB8 on a secret mission, back to the galaxy to return this secret enemy data, to help the Resistance in their upcoming fights with evil forces.

BB8 completed its mission in a matter of hours, reaching a speed of over 200 miles per hour during the galaxy-hopping trip. The droid was specially modified for its secret mission, with a team of 12 space experts spending one whole month, preparing the toy for lift off. After crash-landing back on earth, the firm fan-favourite joined key characters from Star Wars: The Last Jedi in Argos’s extensive range of Star Wars™ toys. Prices range from just £10.99 for the movie-inspired Star Wars™ Force Link Figure Assortment to £139.99 for a remote controlled Hyperdrive BB-8.

The launch was overseen by Dan Blaney, space expert at Sent into Space. He said: “Star Wars has always been at the forefront of bringing new galaxies and space travel to the masses. We we’re thrilled to have helped Argos send the iconic BB8 to return his secret data to the resistance, ahead of Star Wars: The Last Jedi being released this year.”

Paul Kinge, Toy Buyer at Argos, said: “Our wide range of Star Wars: The Last Jedi toys features exclusive ranges that are incredibly realistic, making them a must have item for the many fans and super-fans out there. To celebrate their release, it seemed only right to resurrect an iconic story line, in this case BB8’s from Star Wars: The Force Awakens, with a special mission ahead of the new movie release this December.

“Star Wars captures the hearts and imaginations of every generation, and the toys are part of what helps bring the films to life in homes across the globe. We’re thrilled to offer so many a glimpse into the out of this world experience that Star Wars offers.”

Available online, in-store or on the Argos app, customers can get over 20,000 products how they want, when they want.  Argos’s market-leading Fast Track services provides nationwide same-day home delivery for just £3.95, seven days a week, and faster collection in 800+ stores for no charge.

SOURCE: Sainsbury’s

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Lucasfilm President Kathleen Kennedy on how the gargantuan galaxy of Star Wars fits into and expands the wonderful world of Disney

HOLLYWOOD, CA - DECEMBER 14:  President of Lucasfilm Kathleen Kennedy attends the World Premiere of ?Star Wars: The Force Awakens? at the Dolby, El Capitan, and TCL Theatres on December 14, 2015 in Hollywood, California.  (Photo by Jesse Grant/Getty Images for Disney) *** Local Caption *** Kathleen Kennedy

HOLLYWOOD, CA – DECEMBER 14: President of Lucasfilm Kathleen Kennedy attends the World Premiere of ?Star Wars: The Force Awakens? at the Dolby, El Capitan, and TCL Theatres on December 14, 2015 in Hollywood, California. (Photo by Jesse Grant/Getty Images for Disney) *** Local Caption *** Kathleen Kennedy

 

GLENDALE, Calif., 2015-12-21 — /EPR Retail News/ — Since Disney acquired Lucasfilm in 2012, the whole Company has mobilized around the Star Wars franchise and the launch of this film. While the new Star Wars films are produced by Lucasfilm under the umbrella of The Walt Disney Studios headed by Chairman Alan Horn, Disney XD just wrapped up its second season of the animated series Star Wars Rebels. In September, Disney Consumer Products and Interactive Media orchestrated Force Friday, a global event unveiling all-new merchandise, and recently released the Star Wars: Battlefront video game, with a special Star Wars: The Force Awakens Play Set for Disney Infinity, which is out today. Walt Disney Parks and Resorts is currently celebrating “Season of the Force” at Walt Disney World and Disneyland, and Disney Chairman and CEO Bob Iger announced at D23 EXPO 2015 in August the planned creation of not one but two Star Wars Lands, in Anaheim and in Orlando.

Leading the charge is Lucasfilm President Kathleen Kennedy, the prolific producer who met Star Wars creator George Lucas not long after he released the very first film in the series, Star Wars: A New Hope, in 1977, and was handpicked by him to take the reins shortly before Lucasfilm joined Disney. As this newest episode of the Star Wars Saga unfolds—and with other Star Wars Stories such as Rogue One on the way—we posed a few questions to Kennedy on how the gargantuan galaxy of Star Wars fits into and expands the wonderful world of Disney.

Q: Was there anything that surprised you when you took the job of running Lucasfilm?

Kathleen Kennedy (KK): I can’t say there’s anything that surprised me, but in terms of being an executive and running a company as well as making movies, I’ve never been in a situation like I am now, especially inside The Walt Disney Company, where there’s the empowerment of all these different lines of business associated with the content that we make. What I love about it is, it’s an extension of the creative process. The strength of narrative is so important in all these different areas of business, especially now with technology. Technology is creating the opportunity to drive the narrative in so many different ways.

Q: If Lucasfilm had not become part of Disney, as a movie producer you presumably would’ve explored making new Star Wars films. What kind of difference do you think Disney made when it acquired Lucasfilm and these films were announced?

KK: It’s been huge. I had to go into a quick learning curve to just understand all the things that Lucasfilm was involved in to begin with, but once the acquisition happened, and once those other lines of business began to integrate inside The Walt Disney Company, the ability to leverage Lucasfilm globally has been nothing short of astounding. I don’t think there’s any possibility that Lucasfilm could’ve come close to doing what this company has managed to do with positioning and setting up this franchise on a global scale. There were parts of the world that didn’t know that much about Star Wars, such as China and Russia, since they never showed many of the films on the big screen.  So there was a huge education process that needed to go on.

Q: Star Wars is famous for its massive, dedicated fan base. With this being the first new Star Wars Saga film in a decade, how has that factored in?

KK: We have some wonderful people inside Lucasfilm that have been nurturing that relationship with the fans for over 30 years. That was one of the first things that everybody at Lucasfilm sat down and really talked to me about—that this is completely unique and it’s really important to the success of Star Wars. The marketing team has done an unbelievable job of respecting that and nurturing that and empowering that.

Q: Star Wars: The Force Awakens is just the first of several plannedStar Wars movies, some of which are Saga films that focus on the Skywalker family, and others such as Rogue One that are known asStar Wars Stories. What can you tell us about the approach Lucasfilm is taking to the franchise as a whole?

KK: What we’re doing is built around the universe of Star Wars, the mythology that George created. It gives us a huge amount of flexibility to look at it as though we’re dealing with Star Wars history, and we can pull the history books out and then determine what direction we go, what genre we choose to move in.

Q: In Star Wars: The Force Awakens, Daisy Ridley’s Rey is an incredible, strong heroine. One of the interesting things about Lucasfilm is how many of the lead executives are women.

KK: Right now our executive team is 58 percent female, and they’re all powerhouses. Our head of games is a woman. The GM of the company is a woman. The head of story is a woman. Four out of the six key people in the development group are all women and strategic planning for the new ILMxLAB is run by a woman. It’s pretty great, and the conversation in the room does change. That’s something that I’m acutely aware of all the time: When you have a balance like that, there are distinctly different points of view that start conversations in ways that they just don’t when you don’t have diversity in the room.

SOURCE: Disney

800 Best Buy stores to open at 12:01 a.m. EST on Tue, Nov. 17 to put Star Wars: Battlefront in fans’ hands

Minneapolis, MN, 2015-11-17 — /EPR Retail News/ — Best Buy already has everything Star Wars fans want, like the Sphero BB-8 and the HP Star Wars Special Edition Laptop.

And now more than 800 Best Buy stores will be opening early – at 12:01 a.m. Eastern time* on Tuesday, Nov. 17 to put Star Wars: Battlefront in fans’ hands. Find the store nearest you.

Here are four quick things to remember when pre-ordering and getting the game at Best Buy.

  • Gamers Club Unlocked members knock 20 percent off the game’s price tag
  • My Best Buy members get $10 in rewards certificates when pre-ordering
  • Those who pre-order the game will be among the first to experience the Battle of Jakku
  • Save $5 on the Star Wars: Battlefront Season Pass (regularly priced at $49.99) when you purchase the game

*Remember: Our East Coast stores open at 12:01 a.m. Tuesday, Nov. 17, and our stores in the Central time zone open at 11:01 p.m. Monday. Fans in the Rocky Mountain time zone can get their hands on it at 10:01 p.m. and those on the West Coast can get it at 9:01 p.m.

SOURCE:  Best Buy

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800 Best Buy stores to open at 12:01 a.m. EST on Tue, Nov. 17 to put Star Wars: Battlefront in fans’ hands

800 Best Buy stores to open at 12:01 a.m. EST on Tue, Nov. 17 to put Star Wars: Battlefront in fans’ hands