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Argos launches its latest Star Wars™ toy range

Argos launches its latest Star Wars™ toy range

Leading toy retailer, Argos, has celebrated the launch of its latest Star Wars toy range by sending the iconic BB8 into space, to a galaxy far, far away…. 
LONDON, 2017-Sep-25 — /EPR Retail News/ — Gliding 37,260m above Earth, BB8 was launched into the stratosphere to return top secret Imperial data to the Resistance, helping the good in their continuing fight against evil.It was in 2015 that BB8 was captured by The First Order, before escaping the evil clutches of Admiral Hex and returning to Earth, having stolen secret enemy data.

So ahead of the upcoming release of Star Wars: The Last Jedi on 15 December 2017, Argos sent BB8 on a secret mission, back to the galaxy to return this secret enemy data, to help the Resistance in their upcoming fights with evil forces.

BB8 completed its mission in a matter of hours, reaching a speed of over 200 miles per hour during the galaxy-hopping trip. The droid was specially modified for its secret mission, with a team of 12 space experts spending one whole month, preparing the toy for lift off. After crash-landing back on earth, the firm fan-favourite joined key characters from Star Wars: The Last Jedi in Argos’s extensive range of Star Wars™ toys. Prices range from just £10.99 for the movie-inspired Star Wars™ Force Link Figure Assortment to £139.99 for a remote controlled Hyperdrive BB-8.

The launch was overseen by Dan Blaney, space expert at Sent into Space. He said: “Star Wars has always been at the forefront of bringing new galaxies and space travel to the masses. We we’re thrilled to have helped Argos send the iconic BB8 to return his secret data to the resistance, ahead of Star Wars: The Last Jedi being released this year.”

Paul Kinge, Toy Buyer at Argos, said: “Our wide range of Star Wars: The Last Jedi toys features exclusive ranges that are incredibly realistic, making them a must have item for the many fans and super-fans out there. To celebrate their release, it seemed only right to resurrect an iconic story line, in this case BB8’s from Star Wars: The Force Awakens, with a special mission ahead of the new movie release this December.

“Star Wars captures the hearts and imaginations of every generation, and the toys are part of what helps bring the films to life in homes across the globe. We’re thrilled to offer so many a glimpse into the out of this world experience that Star Wars offers.”

Available online, in-store or on the Argos app, customers can get over 20,000 products how they want, when they want.  Argos’s market-leading Fast Track services provides nationwide same-day home delivery for just £3.95, seven days a week, and faster collection in 800+ stores for no charge.

SOURCE: Sainsbury’s


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