Starbucks Canada introduces Evolution Fresh™/mc cold-pressed, HPP juices to customers nationwide

High-quality cold-pressed, high pressure processed (HPP) juices now widely available to Canadians

TORONTO, 2016-1-5 — /EPR Retail News/ — Today, Starbucks Canada introduces high-quality, delicious and nutritious Evolution Fresh™/mc cold-pressed, HPP juice to customers at more than 1,300 participating stores nationwide.

The introduction of Evolution Fresh will make Starbucks Canada one of the largest distributors of cold-pressed HPP juices in the country, providing Canadians with a quick and convenient way to make a healthy lifestyle choice. Evolution Fresh™/mc cold-pressed, high pressure processed juices will be available in four varieties – Orange, Sweet Berry, Sweet Greens and Super Green – competitively priced from $4.95 to $5.95.

“We want to enrich our customers’ lives by offering a superior option for their healthy choice,” said Rossann Williams, president, Starbucks Canada. “Customers will be amazed when they learn that each 450 milliliter bottle contains from one to two pounds of fruit, or fruit and vegetables. I am certain they will enjoy how remarkably fresh the pure ingredients taste – as if the juice had just been freshly made in their kitchen.”

This launch marks the Evolution Fresh brand’s first foray into the Canadian market and demonstrates continued business momentum, building on the more than 15,000 points of distribution in the United States, including grocery, natural channel and Starbucks® retail locations. Evolution Fresh was acquired by Starbucks in 2011, which invested in a $70 million, 264,000-square-foot juicery based in Rancho Cucamonga, California, which is the largest HPP juicery (in sales) in the United States capable of sourcing, peeling, squeezing and pressing raw fruits and vegetables. This facility has furthered Evolution Fresh’s industry leadership and enabled the company to deliver high-quality juice at scale using HPP to help protect nutrients and authentic flavor in every bottle.

Evolution Fresh founder, Jimmy Rosenberg, discovered his passion for juice more than 30 years ago making fresh juice in his mom’s kitchen and selling it on the beaches of Santa Monica, California. In 1995, he started Evolution Fresh with a mission of giving more people access to the amazing health benefits and vibrant flavor of juice. The introduction of high pressure processing in 2010 was a milestone in protecting authentic flavor and nutrients.

“Getting more fruits and vegetables in your diet is not some new health and wellness trend,” said Rosenberg.  “Life is complicated and although we know it will make us feel better, getting enough fruits and green vegetables can require a lot of effort. By offering cold-pressed juice in select Starbucks® stores across Canada, especially our green juices, we are making it convenient for people to make what I call a ‘loving choice,’ something delicious that also offers three servings of vegetables or combined fruit and vegetable servings  in each bottle.”

By kicking off 2016 with the launch of Evolution Fresh™/mc juices in Canada, customers in more than 1,300 Starbucks® locations now have a convenient way to start a getting more fruit and vegetables into their diets. From drinking a green juice to taking a weekly walk, Evolution Fresh is encouraging and inspiring people to make small, positive changes that can lead to a little more joy and wellness in 2016.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.ca and the Starbucks Newsroom at news.starbucks.com.

About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juice and goods that provide high-quality, wholesome and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high pressure processing (HPP) to help protect flavours and nutrients. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference, please visit evolutionfresh.com.

For more information on this news release, contact us.

SOURCE: Starbucks Corporation

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Starbucks Canada introduces Evolution Fresh™/mc cold-pressed, HPP juices to customers nationwide

Starbucks Canada introduces Evolution Fresh™/mc cold-pressed, HPP juices to customers nationwide

Starbucks Canada commits 10 percent of all store new hires to Opportunity Youth

Starbucks Canada commits 10 percent of all store new hires to Opportunity Youth and will further create 600 work placements for Non-Job-Ready Youth over the next three years

TORONTO, 2015-11-12 — /EPR Retail News/ — Starbucks Canada announced today, that in partnership with various levels of government and local social agencies, it is taking action to tackle the country’s critical youth unemployment rates. As one of the country’s leading employers for young people, Starbucks is taking a leadership position by committing 10 percent of its store hires to Opportunity Youth – young people ages 16-24 who are not working and are not going to school. These are motivated young people who have a strong desire to work, but are facing various systemic barriers to employment and require even more support in finding pathways to opportunity. They represent a vital and untapped resource of talent who have the potential to contribute to the success of business.

The program, launched in Toronto in April, is on track to exceed the 10 percent goal (150 jobs) within the first year, which validates that there is a demand for this kind of programming. In the first six months 109 young people have found meaningful employment at Starbucks. Following this success, the program is now being expanded nationally starting with Montreal and Vancouver, with more cities to come. At the same time, Starbucks is continuing its long-term commitment to providing non-work-ready youth with the tools necessary to achieve gainful employment. Starbucks is expanding the thriving work placement program – currently operating in Surrey, Vancouver, Toronto and Calgary – to include Montreal. Combined, these programs will create 4,100 jobs and work placements over the next three years.

“Youth unemployment is an issue that requires immediate attention. We simply can’t have a generation of unemployed and disconnected youth,” says Rossann Williams, president, Starbucks Canada. “This generation deserves the same opportunity previous generations have enjoyed. Closing the opportunity divide requires bold leadership and innovation across all sectors, and we are proud to be working with community organizations and municipalities to do our part. By supporting these young people, we believe we can create real pathways to opportunity for these new hires while driving our business forward and strengthening the communities we serve.”

Youth unemployment poses a significant threat to the social and economic wellbeing of Canada’s future. The youth unemployment rate (13.5 percent) is nearly double the national adult average (7.1 percent). Starbucks is committed to having a positive impact on this issue, with a focus on Opportunity Youth. This ambition is made possible by ground-breaking partnerships with The Ministry of Social Development and Social Innovation in Vancouver, City of Toronto and Partnership to Advance Youth Employment (PAYE) in Toronto as well as Société de développement social de Ville-Marie (SDSVM) in Montreal.

Beyond employment and work readiness, further opportunities are created by providing part-time employees with full-time benefits. Partners (employees) who work a minimum of 20 hours a week receive medical and dental benefits, tuition reimbursements, stocks, future savings along with career and personal support services. With 73 percent of its store partners under the age of 24, Starbucks is committed to offering employment conditions that provide young people with the early support they need to be successful.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 23,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.ca and the Starbucks Newsroom at news.starbucks.com.

About Starbucks Barista Work Placement Program
Over the last 13 years, Starbucks, in partnership with Pacific Community Resources Society (PCRS) in Surrey B.C., has been investing in creating opportunities for some of the province’s non-job-ready youth through the work placement program. This program combines in-class life and employability skills training with in-store barista work experience, in order to provide the skills and work experience these youth need to become gainfully employed.  Since its inception, the program has successfully graduated more than 500 youth, with a current annual commitment of 100 work placements between Surrey and Vancouver. The goal of the program is for graduates to either secure employment (with Starbucks or others) or go back to school within 12 weeks of graduating. In 2014, Starbucks expanded this program to include Vancouver, Calgary and Toronto, supporting an additional 100 youth each year and is now expanding the program to Montreal taking the total to 200.

About Partnership to Advance Youth Employment
The Partnership to Advance Youth Employment (PAYE) is a joint initiative between private-sector employers, the City of Toronto and an extensive network of community-based employment service providers. Since 2009, PAYE has successfully connected hundreds of youth (aged 18-29) from diverse neighbourhoods to job opportunities and vital employment preparation supports provided by the City and community partners.

About Ministry of Social Development and Social Innovation
The Ministry of Social Development and Social Innovation provides British Columbians in need with a system of supports that can help them participate more fully in their communities and achieve their social and economic potential. In 2015/16, the Ministry will invest $331 million in the Employment Program of BC, offering employment and labour market programs for all residents, including people who experience barriers to employment. This funding supports 84 WorkBC Employment Service Centres that can help youth aged 16 to 30, who are no longer in school, find a job, access training, or pursue self-employment. Approximately 50,000 youth have received case managed services from WorkBC since April 2012.

About Pacific Community Resources Society
Pacific Community Resources is an award winning, accredited non-profit community agency providing a range of services, including employment services, education programs, housing, and addiction counselling and prevention programs for youth, adults and families from a variety of backgrounds and orientations.

About Société de développement social de Ville-Marie
Since 2008, the SDSVM has been acting as the first social stockbroker in North America. By creating the connection between private companies and NPOs, it establishes quantifiable, concrete projects that help combat poverty and homelessness.

For more information on this news release, contact us.

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Starbucks Canada commits 10 percent of all store new hires to Opportunity Youth

Pictured above from left to right: Kristin Duncan, Fiona Kehler – both graduates of the Starbucks Work Placement Program, The Honourable Michelle Stilwell and Caroline Ternes, Starbucks regional vice president.

The 12-year joint initiative between Starbucks Canada and PCRS on track to graduate 100 disconnected and disadvantaged B.C. youth this year

VANCOUVER, B.C., 2015-6-18 — /EPR Retail News/ — This week 10 B.C. youth have taken the next step in their journey toward building better futures as they successfully graduated from the Baristas training program. The 12-year joint initiative between Starbucks Canada and Pacific Community Resources Society (PCRS) is on track to graduate 100 disconnected and disadvantaged B.C. youth this year.  Since its inception in 2003, the Baristas training program has successfully graduated 500 vulnerable B.C. youth, helping them build life skills and gain work experience so they can successfully find meaningful employment or go back to school to further their education.

Starbucks has always set out to deliver business success with a social conscience and has made important investments for Opportunity Youth – young people aged 16-24 who are not in school nor employed. In 2014, Starbucks Canada invested $840,000 to promote the training and development of disconnected young people in Surrey, Vancouver, Toronto and Calgary.  Earlier this year, Starbucks committed to hire 10 percent of Toronto partners (approximately 150) from struggling communities across the city.   And in May, Starbucks kicked off a series of Youth Open Forums across the country with young Canadians 18-24 to understand what they need to help achieve their goals. Starbucks Vancouver Youth Open Forum will be held Thursday, June 18.

“An overwhelming number of young people in Canada are not in school and not employed. In British Columbia alone, the youth unemployment rate is nearly double the national average*.  We believe every business has a responsibility to create opportunities to help Canadian youth succeed in today’s economy,” said Caroline Ternes, regional vice president, Starbucks Canada.

“We are celebrating 500 graduates from the Baristas program with PCRS, but importantly, we are celebrating 500 young people who had the courage to start a new path to build better futures.”

The nine-week Baristas training program is a key component of the PCRS Youth Employment service, which initially received core funding from the Federal Skills Link Initiative and more recently, the BC BladeRunners program and Starbucks Canada. The program, held eight times per year with 10-12 youth at a time, combines five weeks of  life skills and job training with four weeks of in-store Starbucks work experience. In Starbucks stores, young people learn teamwork, customer service, food and workplace health and safety in addition to Starbucks® beverage preparation.

“PCRS is proud of the many successful young people who have trusted in this program to help them get started in life,” said Ingrid Kastens, Executive Director, Pacific Community Resources Society. “PCRS is grateful for everyone who has contributed in so many various ways to the success of the program but especially to the many kindhearted Starbucks store managers who provide invaluable guidance, experience and opportunity to the youth in their stores. Youth unemployment is a national crisis and marginalized young people face further barriers to employment.  Starbucks has been a rock star among youth-friendly employers and we’re proud of our work together.”

Meet the graduates

Fiona Kehler was one of the first successful graduates of the Baristas training program in 2004. Kehler was 18 when she enrolled in the first year of the Baristas program.  Often struggling academically and skipping classes, Kehler found she did not have the credits necessary to graduate high school.  With only babysitting and a bit of farm work experience, she struggled to find a job.  With encouragement from her boyfriend, she applied for the Baristas program.

“When I found out I had been accepted, I was so excited. I made a decision that day that I would make a real change in my life,” Kehler said. “I committed to doing my very best in the classroom. I wanted so badly to succeed not only in the classroom, but I wanted to prove to my new Starbucks manager that I was not only able, but that I could be really good at my job. I did it. I proved to them that I was right for the job, and I was hired.”

Kehler was a Starbucks barista for two years after graduating and returned to Starbucks in 2010. Today, she remains a dedicated Starbucks partner, working as the assistant manager of Starbucks Tribeca café in south Surrey. She is aiming to become a store manager in the near future.

For 19-year-old Kalib Swaby, the celebration at PCRS represents more than the completion of the Baristas program.  Swaby, who struggled to find the confidence to even apply for jobs before enrolling in the program, has been hired as a Starbucks barista.  His experience has given him the confidence to dream big. He plans to go back to school and hopes to become a paramedic to help people “when they need it most.”

“Before joining the Baristas program, I felt like a bird in a nest, watching everyone take flight while I sat back because I didn’t have the confidence or courage to leave the nest,” Swaby said. “Being in this program taught me how to fly.”

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online atStarbucks.ca and the Starbucks Newsroom.

About Pacific Resources Community Society
Pacific Community Resources Society is an award winning, accredited, not-for-profit society serving Lower Mainland communities since 1984. The agency provides alternate education, employment, addiction counselling and prevention services, housing support, and cultural enrichment for children, youth, adults and families. Pacific Community Resources is committed to community-based research, advocacy, and community development to identify service gaps and strategies to address social problems such as poverty, child abuse, mental health, substance abuse, violence and homelessness.

*Statistics Canada Labour Force Survey May 2015

For more information on this news release, contact Carly Suppa, Starbucks Canada.

 

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The 12-year joint initiative between Starbucks Canada and PCRS on track to graduate 100 disconnected and disadvantaged B.C. youth this year

The 12-year joint initiative between Starbucks Canada and PCRS on track to graduate 100 disconnected and disadvantaged B.C. youth this year