Starbucks Coffee Korea to provide tuition support for partners (employees) who want to finish four-year college degrees

Seattle, 2016-Aug-03 — /EPR Retail News/ — Starting this fall, Starbucks partners (employees) in Korea will have a new opportunity to achieve their academic goals.

Today (July 28), Starbucks Coffee Korea introduced its College Achievement Plan to provide tuition support for partners who want to finish four-year college degrees.  A total of 146 partners were recently selected to enroll in Hanyang Cyber University for the fall 2016 semester.

“At the core of our success are our partners who deliver an unparalleled Starbucks Experience and we are pleased to help them achieve their academic dreams,” said Seock-koo Lee, chief executive officer, Starbucks Korea.  “The College Achievement Plan gives partners the opportunity to earn their degree without the financial burden.”

The largest online college institution in Korea, Hanyang Cyber University offers 36 majors ranging from liberal arts to business management, which also include barista training.  As all regular classes and tests are given online, students can focus on their jobs as well as their studies without having to physically be at school.

“The Starbucks mission of inspiring and nurturing the human spirit resonates with our goal of providing young talent with access to higher education for their pathway to success,” said Seungyeon Han, dean, Office of Admissions at Hanyang Cyber University. “We are very excited for the Starbucks partners who will be starting their studies this fall and look forward to many more years of great partnership with Starbucks.”

Partners who apply for the program are asked to provide their study plans and complete aptitude tests. Once admitted, students are free to choose any major, even those that are unrelated to their work. Starbucks Korea estimates that more than 1,000 partners will be able to earn bachelor’s degrees by 2020, when this year’s freshmen graduate from the university.

“The biggest reason I never went to college is the financial burden,” said Sangun Yu, a shift supervisor in Seoul who was selected for the program. “While working part-time, I tried to go back to school, but I had to give up school again for the same reason.”

Starbucks Korea and Hanyang Cyber University plan to recruit up to 300 students per school year.  All partners who receive a grade point average of B or higher will be entitled to a Starbucks scholarship, which will cover full tuition. Partners who receive the scholarship are not obligated to work for Starbucks after graduation. They have the opportunity to work wherever they choose.

“I am very happy to be going back to school, added Yu. “ I will also do my best to apply what I learn at school to my daily work environment.”

The program in Korea was preceded by Starbucks College Achievement Plan in the U.S., which was introduced in 2014. Through this program, all eligible partners can earn their bachelor’s degree with full tuition reimbursement for every year of college through Arizona State University’s (ASU) top-ranked online degree program. Starbucks is committed to helping at least 25,000 partners graduate by 2025.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

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Starbucks Coffee Korea to provide tuition support for partners (employees) who want to finish four-year college degrees
Starbucks Coffee Korea to provide tuition support for partners (employees) who want to finish four-year college degrees

 

Source: Starbucks

Starbucks Coffee Korea launches new Starbucks® app on the Samsung Gear S2 smartwatch

Seoul, Korea, 2015-11-18 — /EPR Retail News/ — Starbucks Coffee Korea today launched the new Starbucks® app on the Samsung Gear S2 smartwatch. Through the pre-loaded Starbucks® app, customers in Korea can track their My Starbucks Rewards™ status and pay for Starbucks purchases directly from the wearable device. This marks the company’s first Starbucks® app on a wearable device in Asia.

“We’re pleased to make the Starbucks digital experience convenient and rewarding for our customers,” said SJ Paik, chief marketing officer, Starbucks Korea. “This new Starbucks app for the Gear S2 smartwatch reflects Starbucks continued commitment globally to lead, innovate and connect with customers using mobile technology.”

Custom Display Options

With the circular design of the Samsung Gear S2 smartwatch, Starbucks fans can access uniquely designed Starbucks smartwatch face designs, such as the My Starbucks Rewards™ cup icon design. The Starbucks smartwatch face designs were specially created by Starbucks and new designs will be regularly available on the Samsung Gear S2 Manager app to bring even greater personalization to the mobile Starbucks experience.

Loyalty and Mobile Innovation

Starbucks Coffee Korea continues to create emotional connections with customers through a number of key loyalty and digital offerings, such as the debut of the Starbucks Card in 2009 and the launch of the My Starbucks Rewards™ program in 2011. Last year, Siren Order, a convenient mobile beverage pre-ordering and payment service launched and, at the time, was a first of its kind for the company. The launch of the Starbucks® app on the Samsung Gear S2 smartwatch is another example of how Starbucks continues to bring relevant digital innovations to customers in Korea.

As the mobile industry leader across Korea, Samsung launched the Gear S2 smartwatch in the market this past September to enhance and innovate the mobile experience.

Korean-Language Translation

For more information on this news release, contact us.

SOURCE:  Starbucks Corporation

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Starbucks Coffee Korea launches new Starbucks® app on the Samsung Gear S2 smartwatch

Starbucks Coffee Korea launches new Starbucks® app on the Samsung Gear S2 smartwatch