Subway® consolidates its U.S. and Canadian media and creative business, with Dentsu Aegis Network

Milford, 2017-Dec-12 — /EPR Retail News/ — Subway® restaurants announced today (Dec. 11, 2017) – a major shift in its marketing strategy. For the first time in more than 25 years, the sandwich chain is consolidating its U.S. and Canadian media and creative business, with Dentsu Aegis Network. Beginning in early 2018, The Franchise @ Dentsu Aegis Network North America, a customized team powered by talent across the Dentsu Aegis Network, including Carat NY and mcgarrybowen NY, as well as Carat Canada and DentsuBos, will lead the company’s strategy to drive efficiency and effectiveness across all channels.

An integrated Dentsu Aegis team of QSR experts will lead a customer centric, people based marketing approach to help Subway drive its business transformation across the region. The team will grow Subway’s brand vitality with consumers, with talent based in New York, Toronto, and Montreal.

“This is a pivotal time for Subway as we are accelerating our transition to becoming a modern marketing organization,” said Karlin Linhardt, Senior Vice President of Marketing for North America at Subway. “We selected Dentsu Aegis because it is a data-driven organization with the resources, strategic vision and creativity needed to drive consistent value for our customers and our franchisees across all channels.”

“Subway is an iconic brand, and we are proud that they have chosen Dentsu Aegis Network as their integrated marketing partner to help drive their growth across North America. We look forward to innovating the way Subway engages with consumers with expertise across data, creative, and media,” said Nick Brien, CEO, Americas, Dentsu Aegis Network.

Subway initiated its comprehensive U.S. and Canada national agency review in July 2017. The review did not impact the company’s specialty and local agencies, or agencies outside the United States and Canada.

Subway retained the services of MediaLink to assist in the agency review process.

About Subway® Restaurants
Subway® offers a fresh alternative to traditional fast food, serving 7 million made-toorder sandwiches a day. Guests choose from 37 million combinations of quality proteins, fresh vegetables, and bread baked daily. The world’s largest restaurant chain serves nutritious and delicious subs, soups, and salads at more than 44,000 restaurants in 113 countries. The Subway® experience is also delivered online at www.Subway.com and through the Subway® App, available in select markets at the Apple App Store and Google Play.

Founded by then 17-year-old Fred DeLuca and family friend Dr. Peter Buck more than 52 years ago, Subway® is still a family-owned business today working with more than 21,000 dedicated franchisees in communities around the world.

Source: Subway

Subway® appoints Len Van Popering as Vice President of Global Brand Management and Innovation

Milford, CT, 2017-Dec-04 — /EPR Retail News/ — Subway® restaurants announces Len Van Popering has joined the company as Vice President of Global Brand Management and Innovation. Van Popering is charged with driving Subway’s ongoing global transformation through food innovation (including core menu items, snacks and beverages), brand positioning, visual identity, and channel development (including delivery, catering and mobile ordering).

“We are evolving our Global Marketing Team to reflect the contemporary vision we have for the company,” said Joe Tripodi, Chief Marketing Officer for Subway restaurants. “Len’s diverse background, collaborative approach and shared enthusiasm for Subway will help us expand the innovation and creativity so critical to our brand.”

“Few brands have the opportunity to impact dining habits worldwide as much as Subway does,” Van Popering commented. “I’m excited for the challenge to contribute to the transformation of this iconic brand.”

Van Popering brings more than 20 years of marketing, innovation and strategic planning experience from multiple brands in the food and beverage, apparel, retail, and paper and packaging spaces. He previously served as Senior Vice President of Marketing and Product Innovation for Arby’s Restaurant Group, as Chief Marketing Officer at Logan’s Roadhouse and as Director of Strategic Planning and Business Development for Russell Corporation.

About Subway® Restaurants
Subway® offers a fresh alternative to traditional fast food, serving 7 million made-to order sandwiches a day. Guests choose from 37 million combinations of quality proteins, fresh vegetables, and bread baked daily. The world’s largest restaurant chain serves nutritious and delicious subs, soups, and salads at more than 44,000 restaurants in 113 countries. The Subway® experience is also delivered online at www.Subway.com and through the Subway® App, available in select markets at the Apple App Store and Google Play.

Founded by then 17-year-old Fred DeLuca and family friend Dr. Peter Buck more than 52 years ago, Subway® is still a family-owned business today working with more than 21,000 dedicated franchisees in communities around the world.

Subway® is a registered trademark of Subway® IP Inc.

Contact:
Subway:
Bob Brown
press@subway.com

Ruder Finn:
Emily Rossi
rossie@RuderFinn.com

Source: Subway

Subway® launches sandwich ordering bot for Facebook

Guests can order with bot for Messenger to more than 26,500 restaurants in the U.S

San Jose, CA & Milford, CT, 2017-Apr-20 — /EPR Retail News/ — Subway® restaurants launched a bot for Facebook Messenger today that allows guests to order sandwiches and salads from more than 26,500 Subway® restaurants in the U.S. The first-of-its-kind sandwich ordering bot was announced at the F8 Facebook Developer Conference with Agilitee, one of Subway’s digital partners, and is the latest innovation from Subway® Digital. Guests can use the bot to order a sandwich or salad, customize it with their favorite bread; cheese; vegetables; and sauce, and pay on any device that supports Messenger. The bot for Messenger is the latest addition to the brand’s mobile order systems that includes web ordering and app ordering.

To use the bot: launch the Messenger app, visit Messenger.com or visit Facebook.com/subway and tap ‘Start Order.’ The bot will ask for the user’s location to find the closest Subway® restaurant. Then, the user is guided through selecting the sub bread, cheese, vegetables and sauce, as well as drinks, cookies or chips. Users choose their payment method: Facebook’s payment system or Masterpass, a digital payment service from Mastercard, and the order will be ready for pick up in 15 minutes or less.

“Our bot for Messenger was just deployed in more than 26,500 U.S. Subway® restaurants- the largest deployments of a Messenger bot in the restaurant industry. We’re proud to offer our guests an innovative new way to order and pay outside the restaurants,” said Carman Wenkoff, Subway’s Chief Information, and Digital Officer. “This is a new initiative in the on-going quest to enhance the guest experience.”

“We’re excited that Subway® is expanding their mobile order capabilities with a bot,” said Stan Chudnovsky, Vice President of Product for Messenger. “It’s a simple way to order food, and available to anyone who already has Messenger.”

The Subway® Digital team is innovating the brand’s digital properties, enhancing the guest experience with a comprehensive global strategy. Subway® Digital, created in 2016, is hiring more than 150 people for jobs supporting the brand’s omnichannel approach.

About Subway® Restaurants
Guests in 112 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at more than 44,600 franchised locations. Sandwich Artists serve 7.5 million sandwiches a day around the world. The company, founded over 50 years ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighborhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the Subway® restaurants chain for many years. To learn more, visit www.subway.com. Subway® is a registered trademark of Subway IP Inc.

SOURCE: Subway IP Inc.

Press Contact

If you are a member of the media, please contact us at press@subway.com with details of your inquiry and deadline.

Bassett Place completes construction of its new food court; announces new eateries

Bassett Place completes construction of its new food court; announces new eateries
Bassett Place completes construction of its new food court; announces new eateries

 

Dallas, TX, 2016-Aug-29 — /EPR Retail News/ — Bassett Place has completed construction of its new food court, officials with the East Central mall announced Tuesday.

Chinese Gourmet Express opened March 8; Sansei Japan, featuring traditional Japanese teriyaki and teppanyaki dishes, opened March 1; and returning food court outlets, Sbarro pizza and Subway sandwiches re-opened in December. The food court has room for two more eateries.

The food court was reconstructed to make way for a new, 35,000 square-foot Dave &Buster’s entertainment complex, which is scheduled to open in April.

The opening of the new food court will be celebrated March 31 when customers who buy something at one of the food court eateries will receive a free decorative cupcake while supplies last from 11:30 a.m.-1 p.m.

Bassett Place is located at Interstate 10 and Geronimo. It’s owned and managed by an affiliate of Cypress Equities of Dallas.

Contact:

Tel: +1 (214) 561 8800
Email: cypress@cypressequities.com

Source: Cypress Equities

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