The 91st Annual Macy’s Thanksgiving Day Parade® is sure to delight millions of spectators and viewers nationwide

The 91st Annual Macy’s Thanksgiving Day Parade® is sure to delight millions of spectators and viewers nationwide

 

The Annual March Will Once Again Feature a Host of Surprises along with Its Signature Giant Character Balloons, Floats of Fantasy, the Nation’s Finest Marching Bands, Whimsical Performance Groups, Celebrity Appearances and the One-and-Only Santa Claus

NEW YORK, 2017-Nov-02 — /EPR Retail News/ — This Thanksgiving, a magical march returns to the streets of New York City and to homes across the United States as the 91st Annual Macy’s Thanksgiving Day Parade® kicks off the holiday season with its signature spectacle of wonder. On Thursday, Nov. 23, the streets of Manhattan will come alive at the sound of “Let’s Have A Parade!” Ready to spread holiday cheer, the annual procession is sure to delight more than 3.5 million spectators and more than 50 million viewers nationwide with its traditional merriment.

“For more than 90 years, Macy’s Thanksgiving Day Parade has signaled the start of the holiday season for millions of families. We are thrilled to once again come together as a nation to give this gift of joy and wonder to all,” said Susan Tercero, group vice-president of Macy’s Thanksgiving Day Parade. She added, “Our incredible team has planned a fantastic spectacle featuring an amazing line-up of giant character balloons, floats of fantasy, the nation’s best marching bands and performance groups, a dazzling array of musical artists, all coming together to herald the arrival of the one-and-only Santa Claus.”

Since the first march in November of 1924, the Macy’s Parade has captivated audiences and become synonymous with the start of the holiday season. For the 91st edition, the line-up will feature 17 giant character balloons; 28 legacy balloons, balloonicles, balloonheads and trycaloons; 26 floats; 1,100 cheerleaders and dancers; more than 1,000 clowns; 12 marching bands and six performance groups.

STARS ON PARADE

The star power on Parade will once again feature some of the nation’s most riveting performers. Taking to the streets of New York City on board one of Macy’s signature floating stages, and thrilling the nation with their performances at Herald Square will be 98 Degrees, Lauren Alaina, Cam, Sabrina Carpenter, Andra Day & Common, Sara Evans, Jimmy Fallon & The Roots, Flo Rida, Goo Goo Dolls, Kat Graham, Andy Grammer, Angelica Hale, Olivia Holt, Nicky Jam, Wyclef Jean, Bravo’s Top Chef stars Padma Lakshmi & Tom Colicchio, Dustin Lynch, Miss America 2018 Cara Mund, Leslie Odom Jr. and the cast & Muppets ofSesame Street, Bebe Rexha, Smokey Robinson, Jojo Siwa, and more.

FLYING ICONS

Taking flight on Turkey Day will be the Parade’s signature giant character helium balloons. Since their introduction in 1927, these giants of the sky have featured some of the world’s most beloved characters. This year, four giant characters will debut including Disney Frozen’s Olaf, Illumination presents Dr. Seuss’ The Grinch, PAW Patrol® andJett from Super Wings™.

The balloon line-up will also feature the return of Harold the Baseball Player, a legacy Macy’s character prominently featured in Twentieth Century Fox’s iconic holiday film classic, Miracle on 34th Street. In celebration of the film’s 70th anniversary, the Harold heritage balloon has been recreated for this year’s Parade, painted in hues of black, white and grey, to look exactly as it did on-screen during a memorable scene in the 1947 film. In addition to Harold, the famed spokesduck, The Aflac Duck, will debut as an all-new balloonicle (a Macy’s Parade innovation of hybrid cold-air balloon and vehicle) and is sure to have fans quacking with joy and laughter down the route.

Returning giant balloon characters include Angry Birds’ Red; Charlie Brown; Diary of A Wimpy Kid®; Sinclair’s Dino®; The Elf on the Shelf®; Hello Kitty®; Ice Age’s Scrat and His Acorn; Pikachu™; Pillsbury Doughboy™; Red Mighty Morphin Power Ranger; Ronald McDonald®; SpongeBob SquarePants; and DreamWorks’ Trolls.

THE STAGE FOR ENTERTAINMENT

Floating down the route this Thanksgiving, the Parade’s signature floats transport spectators to worlds of wonder. Designed and created by the incredible artists of Macy’s Parade Studio, which include carpenters, painters, animators, sculptors, metal fabricators, scenic/costume designers and electricians, this year’s line-up of floats sets an unparalleled stage for entertainment. The painstaking process of creating a Macy’s Parade float is both a creative and technical endeavor. Macy’s Parade floats are often three stories tall and several lanes of traffic wide, but must collapse to no more than 12 ½-feet tall and 8-feet wide in order to travel safely from the New Jersey home of the Parade Studio to the Manhattan starting line via the Lincoln Tunnel each Thanksgiving eve. These creations are not only works of art, but also engineering marvels.

This year, five new floats will debut including Everyone’s Favorite Bake Shop by Entenmann’s® (Sara Evans), Harvest in the Valley by Green Giant® (Lauren Alaina), Parade Day Mischief by SOUR PATCH KIDS® Candy (Nicky Jam), Shimmer and Shine by Nickelodeon (Jojo Siwa) and Universal Playground by Sprout® (Angelica Hale). A special float by Delta Air Lines will also debut to commemorate the season of togetherness with the perfect gift of song, as more than 125 Macy’s employees gather to form a one-of-a-kind, cross-generational choir aboard the Macy’s Singing Christmas Tree.

The returning float roster includes 1-2-3 Sesame Street by Sesame Street (Leslie Odom Jr. and the cast and Muppets of Sesame Street); The Aloha Spirit by King’s Hawaiian (Goo Goo Dolls), Big Apple by NY Daily News (Bebe Rexha); Big City Cheer! by Spirit of America Productions (Miss America 2018 Cara Mund); Building A Better World by Girl Scouts of the USA (Andra Day and Common); The Colonel’s Road Trip to NYC by Kentucky Fried Chicken (Dustin Lynch); The Cranberry Cooperative by Ocean Spray®; Deck the Halls by Balsam Hill® (Olivia Holt); Discover Adventure! by Build-A-Bear (Sabrina Carpenter); Frozen Fall Fun by Discover®/NHL (Wyclef Jean, NHL Hockey Hall of Famers Ray Bourque & Bryan Trottier); Fun House by Krazy Glue® (Flo Rida); Heartwarming Holiday Countdownby Hallmark Channel (98 Degrees); It’s All Rock & Roll by Gibson Brands (Jimmy Fallon & The Roots); Mount Rushmore’s American Pride by South Dakota Department of Tourism (Smokey Robinson); On The Roll Again by Homewood Suites by Hilton® (Andy Grammer); Santa’s Sleigh; Snoopy’s Doghouse by Peanuts Worldwide; Stirrin’ Up Sweet Sensations by Domino® Sugar (Cam); Teenage Mutant Ninja Turtles by Nickelodeon (Kat Graham); and Tom Turkey featuring Bravo’s Top Chef (Padma Lakshmi, Tom Colicchio).

DRUM ROLL, PLEASE …

Marching bands are a central piece of the Thanksgiving delights, bringing national excitement and hometown pride to the streets of the Big Apple, not to mention the musical beat to the holiday revelry. Twelve performance ensembles will take up the call of the baton and march down the streets of Manhattan. This year’s bands include Colony High School (Palmer, Alaska); Davis High School (Kaysville, Utah); Rosemount High School (Rosemount, Minnesota); West Harrison High School (Gulfport, Mississippi); Rockford High School (Rockford, Michigan); Ohio University (Athens, Ohio); Nation Ford High School (Fort Mill, South Carolina); Trumbull High School (Trumbull, Connecticut); Prairie View A&M University (Prairie View, Texas); The United States Air Force Band and Honor Guard; Macy’s Great American Marching Band (United States); and the NYPD Marching Band (New York, NY).

Specialty Parade entertainment always promises a unique, exciting, and sometimes humorous look at the nation’s finest performance groups. Returning to the line-up this year are the dancers and cheerleaders of Spirit of America Dance Stars and Spirit of America Cheer. These groups combined feature more than 1,000 of the nation’s very best performers recruited from small towns and big cities. Days before Thanksgiving, they will gather for the first time in NYC, ahead of their once-in-a-lifetime national spotlight. Adding to the dance-floor revelry will be 34th & Phunk, a special group commissioned and produced by Macy’s with organizers from the United States Tournament of Dance. Choreographed by the legendary artist Willdabeast Adams and acclaimed dancer Janelle Ginestra, 34th & Phunk will be a one-of-a-kind hip-hop dance crew featuring performers of all ages and from all walks of life, who have a passion for dance and precision movement. Bringing a Broadway flair to the spectacle will be the talented kids of Camp Broadway, who this year have auditioned and selected dancers/singers from military bases around the nation, and who will pay tribute to America with their performance. Rounding out the performance group list are the zany Red Hot Mamas (Post Falls, Idaho), who will deliver their signature humorous take on the holiday season, along with the whimsical stars of the Big Apple Circus (New York, NY).

A GRAND TELEVISION SPECIAL EVENT

The Macy’s Thanksgiving Day Parade is the nation’s biggest and most anticipated holiday celebration. Broadcast nationally on NBC, with millions of families nationwide tuning in to watch the excitement unfold, the TODAY Show’s Matt Lauer, Savannah Guthrie and Al Roker will host the three-hour broadcast from 9 a.m. – noon (in all time zones). In addition, Telemundo will simulcast the Parade in Spanish with the event hosted by stars Carlos Ponce, Jessica Carrillo and Karim Mendiburu.

On 34th Street, Broadway’s best shows will take a star turn in front of Macy’s famed flagship with special performances from the casts of Anastasia, Dear Evan Hansen, Once On This Island and SpongeBob SquarePants – The Broadway Musical. In addition, the show-stopping Radio City Rockettes® will bring their signature high-kicking magic to Herald Square.

INTERACTIVE FUN

This year, the magic of Macy’s iconic balloons and Parade artistry will head south for the winter to give fans an up close and personal experience for the holidays. Starting on Saturday, Nov. 18, Universal Orlando Resort’s destination-wide Holidays celebration begins, featuring the all-new “Universal’s Holiday Parade featuring Macy’s.” This one-of-a-kind experience is where merry and mayhem mesh to create a fantastic treat for park guests that features more than 15 incredibly-detailed floats, colorful stilt-walkers and characters, and a specially created cast of all new Macy’s balloons that you can’t see anywhere else. Universal’s Holiday Parade featuring Macy’s will run daily from Nov. 18 through Jan. 6.

The Macy’s Parade is always a unique multi-level, magical march that provides spectators with different experiences, whether they watch it on television with friends and family or scout the perfect spot on the route to watch it unfold live. To give fans another unique viewing opportunity, Macy’s, along with NBCUniversal and Verizon will once again take viewers closer to the magic via up close and personal views of the event through a 360-degree livestream of the Parade on Verizon’s YouTube page. The stream, found at www.youtube.com/verizon, will be synced with the start of the Parade.

For an insider’s look at the holiday procession, fans nationwide should visit macys.com/parade for regular updates including behind the scenes previews, interactive historical information, and more.

The 91st Annual Macy’s Thanksgiving Day Parade will begin at 9 a.m. from 77th Street and Central Park West. The procession will march to Columbus Circle, turn onto Central Park South and march down 6th Avenue/Avenue of the Americas. At 34th Street, the Parade will make its final turn west and end at 7th Avenue in front of Macy’s Herald Square. “A Holiday Treat for Children Everywhere” has been the guiding motto of this annual tradition for more than nine decades and is the mandate that continues to this day. From the very first Parade to this year’s spectacle, Macy’s own employees, along with their friends and family, have gathered together to give the nation a perfect holiday gift, and now it’s time for another dazzling celebration. In 5,4,3,2,1 … Let’s Have A Parade!

For more information on the Macy’s Thanksgiving Day Parade, please visit www.macys.com/parade or call the Parade hotline at 212-494-4495. Follow @macys on various social networks and join the conversation using #MacysParade.

Delta Air Lines, New York’s #1 airline, is the official airline of Macy’s Thanksgiving Day Parade.
RAM Trucks is the official truck of the Macy’s Parade.
Remo is the official drumhead provider.
The Stewart is the official hotel partner of Macy’s Thanksgiving Day Parade
Under Armour is the official outerwear provider.

PLEASE NOTE: All talent, performers, elements and information included are subject to change. Additional Macy’s Thanksgiving Day Parade media materials including images, video and archival content are available at macysparadepress.com.

Macy’s Media Relations:
Orlando Veras
646-429-7450
orlando.veras@macys.com

Source: Macy’s

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This year Macy’s 4th of July Fireworks® marks its largest display in more than a decade

This year Macy’s 4th of July Fireworks® marks its largest display in more than a decade

 

  • The Nation’s Largest Independence Day Display Celebrates America’s Birthday Live From New York City
  • This year’s dazzling pyrotechnic spectacle will mark Macy’s Fireworks largest display in more than a decade, igniting the skyline with more than 60,000 shells launched from five barges positioned in midtown on the East River

NEW YORK, 2017-Jun-06 — /EPR Retail News/ — A pyrotechnic anthem for the ages will ignite New York City’s famed skyline on Tuesday, July 4, as the 41st Annual Macy’s 4th of July Fireworks® launch an unrivaled barrage of color, shape, light and sound to celebrate Independence Day. The nation’s largest pyrotechnic display will come to life over the East River, captivating more than 3 million spectators lining the shorelines, waterways, streets and rooftops of the Big Apple and millions more on television coast-to-coast as together they marvel at the nation’s largest and most exciting party. Beginning at approximately 9:25 p.m., the first shells will launch the celebration along the shores of Manhattan, Queens and Brooklyn with more than 60,000 effects rumbling toward the grand finale.

“As the nation’s premiere Independence Dayshow, Macy’s Fireworks create an unparalleled and patriotic event that captivates viewers in New York City and around the country,” said Susan Tercero, group vice president, Macy’s Branded Entertainment. “Intricately synchronized to a rousing and uplifting score featuring the West Point Band and Glee Club, the display will be filled with magical, awe-inspiring effects that will enthrall and delight millions of spectators celebrating our nation’s birthday.”

Annually conceived, designed and produced by Macy’s (NYSE:M) since 1976, with the grand bicentennial celebration at the Statue of Liberty, Macy’s Fireworks have grown to become the nation’s largest Independence Day celebration in size, artistry and audience. Perfectly designed to synchronize to the musical score, this year’s display will be launched from five barges positioned between 24th Street and 41st Street in midtown on the East River.

The 41st edition of the festivities will showcase a 25-minute display featuring never-before-seen shells and effects. Pyro Spectaculars by Souza is once again at the helm of the pyrotechnics that will feature multiple new shells including color changing chrysanthemums, purple crackling ghost peonies, orange bees, and pulsing happy faces in 23 electrifying colors including fuchsia, lemon and aqua.

As the basis for the Fireworks choreography, the score will feature performances from the West Point Band, which has lent its instrumental talents to create ANTHEM, the show’s inspiring all-American musical tribute. Featuring new arrangements of Independence Day favorites like “Yankee Doodle,” “You’re A Grand Old Flag,” and “America the Beautiful,” the show will ignite patriotism in the hearts of millions.

In addition to the band, the West Point Glee Club will provide vocal backing to a number of tunes providing the soaring melodies for the high-flying explosions. Taking the lead on a new arrangement of the Elvis Presley hit “If I Can Dream,” Grammy® and Tony®-Award winner, Heather Headley, will cause spirits to soar in emotional delight. The show will kick off with lauded operatic vocalist Jamie Barton’s rendition of “The Star-Spangled Banner,” and country star Craig Campbell will perform a country ballad entitled “American Anthem.”

Macy’s 4th of July Fireworks are made possible in part by signature partners Green Giant®, King’s Hawaiian®, and SOUR PATCH KIDS® Candy and are presented in partnership with the City of New York.

Revelers enjoying the show are encouraged to experience the full breadth of the display by tuning in to radio station 1010 WINS to hear the musical score to which the show is choreographed. Spectators lining the shores of the East River will also enjoy an NYPD helicopter flyover and an FDNY waterboat show prior to the start of the display. Macy’s 4th of July Fireworks can be seen from any unobstructed view of the sky above the East River where the barges are located. Public viewing locations and dedicated entry points will be set up along various streets on the F.D.R. Drive, as well as various points in Manhattan, Brooklyn and Queens. Check macys.com/fireworks for the most up-to-date information including exact points of entry, viewing locations for persons with disabilities and for marine viewing details.

Independence Day spectators from coast-to-coast can catch all the action in the sky by tuning to NBC’s two-hour live national broadcast of “Macy’s 4th of July Fireworks Spectacular” beginning at 8 p.m. ET/PT and 7 p.m. CT, with a one-hour encore presentation at 10 p.m. ET/PT, and 9 p.m. CT (check local listings). In addition to the pyrotechnic splendor, the 4th of July’s most popular entertainment special will feature the hottest acts in music.

For more information on the 41st Annual Macy’s 4th of July Fireworks, please visit www.macys.com/fireworks or call the Macy’s Fireworks Hotline at (212) 494-4495.

Media Relations:
Orlando Veras
646-429-7450
Orlando.Veras@macys.com

Christine Olver Nealon
646-429-5713
Christine.Olver@macys.com

Source: Macy’s

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Macy’s annual floral extravaganza returns in New York City, Chicago and San Francisco locations

Macy’s annual floral extravaganza returns in New York City, Chicago and San Francisco locations

 

  • Macy’s Downtown Flagships Showcase a Floral Spectacular In New York City, Chicago and San Francisco
  • Sunday, March 26 – Sunday, April 9, 2017

NEW YORK, 2017-Mar-07 — /EPR Retail News/ — Step right up to get a front row view of lush gardens celebrating the color and whimsy of Carnival as the Macy’s Flower Show® welcomes the renewal of spring. Macy’s (NYSE:M) annual floral extravaganza sprouts once again at three flagship locations nationwide including Herald Square in New York City, State Street in Chicago, and Union Square in San Francisco. From Sunday, March 26 through Sunday, April 9, 2017, Carnival, the theme of this year’s exhibition will transport more than a million spectators into a world of imagination, filled with brilliantly-hued flora expertly landscaped into breathtaking gardens that bring the magic of a traveling roadshow to life.

“As we celebrate the renewal of the spring season, this year’s Macy’s Flower Show will take spectators on a trip through a classic fair, where the deep colors, patterns and displays recreate everyone’s favorite carnival elements. From the big top to the fun house with thrilling stops on a rollercoaster and Ferris wheel, ‘Carnival’ will surprise and delight more than a million spectators who step into these floral wonderlands at our three flagship stores,” said Susan Tercero, group vice president, special productions/Macy’s Parade & Entertainment Group.

At the center of the spring celebration, a colorful two-tiered carousel complete with animated column horses will bloom with thousands of rhododendrons, bromeliads and other exotic flora, welcoming guests into the funhouse atmosphere. As spectators walk through the midway, they will see a kaleidoscope of color as the world of Carnival reveals classic fair favorites, including a roller coaster, bumper cars, a Ferris wheel and games of whimsy, all recreated using more than 5,000 types of florals and plants.

For more than 70 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lavish gardens that showcase millions of live flowers, plants and trees from around the globe. Native to many different landscapes, Macy’s Flower Show features floral material blooming in unison despite their unique climatic DNA. Taking root in unexpected settings such as store countertops, windows and specially-designed architecture, including grand bridges, columns and topiaries, Macy’s Flower Show is staged in unique fashion at each of the three locations nationwide.

In addition to the floral wonder, spectators will have the opportunity to enjoy a host of special in-store events, including floral, food and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.

Macy’s springtime tradition is made possible nationally thanks to partners Girl Scouts of the United States of America, Sinclair Oil Corporation, and the Sino-American Friendship Association.

Free to the public, Macy’s Flower Show will be open during regular store hours.

For additional information about these events contact the Macy’s Flower Show Hotline at (212) 494-4495, or visit www.macys.com/flowershow.

Contact:
Orlando Veras
646-429-7450
Orlando.Veras@macys.com

Christine Olver Nealon
646-429-5713
Christine.Olver@macys.com

Source: Macy’s

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