- Macy’s Downtown Flagships Showcase a Floral Spectacular In New York City, Chicago and San Francisco
- Sunday, March 26 – Sunday, April 9, 2017
NEW YORK, 2017-Mar-07 — /EPR Retail News/ — Step right up to get a front row view of lush gardens celebrating the color and whimsy of Carnival as the Macy’s Flower Show® welcomes the renewal of spring. Macy’s (NYSE:M) annual floral extravaganza sprouts once again at three flagship locations nationwide including Herald Square in New York City, State Street in Chicago, and Union Square in San Francisco. From Sunday, March 26 through Sunday, April 9, 2017, Carnival, the theme of this year’s exhibition will transport more than a million spectators into a world of imagination, filled with brilliantly-hued flora expertly landscaped into breathtaking gardens that bring the magic of a traveling roadshow to life.
“As we celebrate the renewal of the spring season, this year’s Macy’s Flower Show will take spectators on a trip through a classic fair, where the deep colors, patterns and displays recreate everyone’s favorite carnival elements. From the big top to the fun house with thrilling stops on a rollercoaster and Ferris wheel, ‘Carnival’ will surprise and delight more than a million spectators who step into these floral wonderlands at our three flagship stores,” said Susan Tercero, group vice president, special productions/Macy’s Parade & Entertainment Group.
At the center of the spring celebration, a colorful two-tiered carousel complete with animated column horses will bloom with thousands of rhododendrons, bromeliads and other exotic flora, welcoming guests into the funhouse atmosphere. As spectators walk through the midway, they will see a kaleidoscope of color as the world of Carnival reveals classic fair favorites, including a roller coaster, bumper cars, a Ferris wheel and games of whimsy, all recreated using more than 5,000 types of florals and plants.
For more than 70 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lavish gardens that showcase millions of live flowers, plants and trees from around the globe. Native to many different landscapes, Macy’s Flower Show features floral material blooming in unison despite their unique climatic DNA. Taking root in unexpected settings such as store countertops, windows and specially-designed architecture, including grand bridges, columns and topiaries, Macy’s Flower Show is staged in unique fashion at each of the three locations nationwide.
In addition to the floral wonder, spectators will have the opportunity to enjoy a host of special in-store events, including floral, food and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.
Macy’s springtime tradition is made possible nationally thanks to partners Girl Scouts of the United States of America, Sinclair Oil Corporation, and the Sino-American Friendship Association.
Free to the public, Macy’s Flower Show will be open during regular store hours.
For additional information about these events contact the Macy’s Flower Show Hotline at (212) 494-4495, or visit www.macys.com/flowershow.
Christine Olver Nealon