“Fill Your Cart with Color” is a new brand platform for eBay

“Fill Your Cart with Color” is a new brand platform for eBay

 

Celebrating individuality by harnessing the power of personalization and unmatched selection, enabling shoppers to get their version of perfect.

San Jose, California, 2017-Jun-07 — /EPR Retail News/ — Today’s (Jun 5, 2017) shoppers are yearning to be themselves in the sea of sameness that is traditional retail. A new study conducted by eBay found that 9 in 10 Americans (93%) want the things they buy to reflect the “real them,”1 and eBay is echoing this growing sentiment with the launch of “Fill Your Cart With Color.” The rallying cry, developed with eBay’s new global creative agency 72andSunny Los Angeles, reflects the essence of the eBay brand – celebrating individuality and self-expression – and highlights all the ways eBay enables anyone to shop vibrantly, break away from the “beige” conformity of traditional commerce, and live colorfully.

“Fill Your Cart with Color” is a new brand platform for eBay, kicking off with a new TV spot followed by an approach that will live across TV, cinema, OOH, display and social. It integrates the introduction of an enhanced and more personalized eBay shopping experience, which now includes a reimagined homepage that’s responsive to each user’s interests. Leveraging Artificial Intelligence and Machine Learning technology, shoppers receive tailored recommendations across all categories with each new site visit, and an inventory mix that’s truly unique to them.

“Individuality and self-expression are at the heart of the eBay brand, delivered through an extraordinary breadth of inventory from around the world,” said Karl Isaac, Vice President of Global Brand at eBay. “As consumers pursue their passions and reject conformity, both in commerce and culture, ‘Fill Your Cart With Color’ celebrates the things that truly make people unique, and connects to what people love about eBay, from new and unique items to personalized experiences. Now, more than ever, eBay empowers people to find exactly what they love and express who they are.”

To create eBay’s new brand platform, 72andSunny Los Angeles commissioned three directors to capture what makes eBay different. The directors, whose resumes include feature films, music videos and creative work for top global brands, are Bridget Savage Cole, Josh Nussbaum and Director X. These esteemed creators each shot their component of the spot separately, in Chicago, Los Angeles and New York, respectively.

”eBay is built on the diversity of the buyers and sellers that make up our marketplace – they create a rich and dynamic environment for commerce that is unmatched in possibilities,” said Suzy Deering, Chief Marketing Officer for eBay North America. “Our priority as a business is to marry our streamlined, personalized shopping experience with our unparalleled selection of inventory to meet the evolving needs of millions of shoppers – uniquely enabling them to shop the products that they love.”

The new creative also captures real, vibrant people – from a celebrated artist, to a sneaker aficionado, to one of the country’s most sought-after fly fishing guides – sharing their real passions, personality, and perspectives. Each highlights selections from eBay’s cross-category merchandise and just a few of the ways shoppers can use eBay to find what’s perfect for them.

“Real people curate their lives with a spectrum of things, and it’s impossible to script that, it has to be captured in the moment,” said 72andSunny Executive Creative Director and Partner Matt Murphy. “We took a completely different production approach, collaborating with multiple directors to show real people, their passions, interests and hobbies, and how they express themselves with what they shop for.”

With more than 1.1 billion listings and 80% of all items sold brand new, eBay enables any shopper to find the perfect item and fill their cart with color.

For more information, visit ebay.com and follow @eBay on social.

Contact:
(408) 376-7400

Source: eBay

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eBay Motors hits the road with TV host Rutledge Wood to overhaul a 1967 Ford Mustang Fastback

eBay Motors hits the road with TV host Rutledge Wood to overhaul a 1967 Ford Mustang Fastback

 

‘On the Road with eBay Motors’ five-city tour gets creative with parts to build a unique custom car.

San Jose, California, 2017-May-25 — /EPR Retail News/ — This summer, eBay Motors hits the road with TV host and racing analyst Rutledge Wood, traveling the country to overhaul a 1967 Ford Mustang Fastback with fellow automotive artist K.C. Mathieu and gearhead Mike Finnegan, as seen on YouTube in Roadkill and Finnegan’s Garage. eBay Motors will supply the car and all the parts needed for this journey, handpicked from its wide selection of parts & accessories (P&A).

As the average age of a car on the road today climbs to 12 years1, eBay continues to see the demand for car P&A grow for both auto enthusiasts and everyday drivers.

“I love creating cars with character, and eBay is a one-stop shop for everything I need,” said Rutledge Wood. “As an avid eBay shopper, I love that I’m able to easily get the coolest new parts, rare accessories and unique vehicles, and I look forward to hitting the road with eBay Motors and sharing my tips on using parts to restore a classic car.”

During the “On the Road with eBay Motors” tour, Rut and his team will be at four pop-up garages across the U.S. with the final unveiling of the Ford Mustang Fastback in Las Vegas at the 2017 annual SEMA Show. Fans can also join the journey and follow the Mustang’s progress virtually on the eBay Motors blog, which includes behind-the-scenes footage, Facebook Live check-ins, and real-time updates from Wood on social media.

“’On the Road with eBay Motors’ was inspired by our passionate eBay Motors community, using our new shopping experience to easily source and buy unique parts to fix, upgrade or creatively modify a vehicle,” said Suzy Deering, Chief Marketing Officer of eBay North America. “With three auto parts and accessories sold every second, eBay has the parts to outfit every ride – whether for a novice who’s never changed a spark plug or an expert building a dream machine.”

The restoration plan for the 1967 Mustang Fastback is to build a resto-mod, combining the heritage and history of a muscle car with the automotive advancements of today. Along the journey, the car will get a big brake kit, modern suspension, amplified exhaust and of course, a dynamic engine.

In addition to seeing the Mustang transformation live, an ‘eBay Motors Garage’ exhibit will bring the marketplace to life at each pit stop with car part displays, as well as an opportunity to shop on-site using the latest eBay Motors browsing tools and filters. Further, in partnership with Ford Restoration Parts, a Ford Program that comprises of over 75 licensee partners who manufacture and distribute vintage Ford auto parts, eBay’s Mustang Fastback will be featured within Ford exhibits at Woodward Dream Cruise (in Mustang Alley) and SEMA.

The tour will visit the following city stops throughout the summer, and reveal the final car at SEMA:

  • Carlisle Ford Nationals in Carlisle, PA – June 2-4
  • 20th Goodguys PPG Nationals in Columbus, OH – July 7-9
  • Woodward Dream Cruise in Detroit, MI – August 18-19
  • Goodguys West Coast Nationals in Pleasanton, CA – August 25-27
  • SEMA in Las Vegas, NV – October 31- November 3

eBay continues to innovate the automotive shopping journey for everyday drivers and car lovers alike. The newly redesigned eBay Motors homepage combines personalized shopping and expert guidance with a seamless search and browsing experience, offering a massive selection of cars, trucks and auto parts. As the marketplace for all things automotive, this month the brand introduces tire installation services in Germany, with arrival to the U.S. later this summer, providing a convenient end-to-end shopping experience. From general maintenance and small upgrades to a full restoration of a beloved classic car, eBay Motors offers buyers great deals, fast delivery and any part one will ever need.

Learn more about “On the Road with eBay Motors” Mustang restoration at www.ebay.com/motors/blog. See the infographic below for more:

About eBay Motors

eBay Motors (www.ebay.com/motors), a part of eBay (Nasdaq:EBAY), one of the world’s largest marketplaces for buying and selling all things automotive. The site offers everyday cars for everyday drivers, as well as collector cars, motorcycles, auto parts and accessories.

1Data sourced from IHS Markit with additional consumer data found in eBay Motors ‘America’s Aging Car Force’ survey, conducted in February 2016, with responses from more than 1,000 U.S. vehicle owners.

Contacts:
Kari Ramirez
press@ebay.com

Source:  eBay

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eBay partners with theSkimm to offer new ways to sell and give to charity

eBay partners with theSkimm to offer new ways to sell and give to charity

 

eBay offers new incentives to sell items for charity – providing a positive solution for the millions of people who don’t know what to do with their “unwanted” holiday gifts.

San Jose, California, 2017-Jan-07 — /EPR Retail News/ — New research reveals that nearly half of Americans received a holiday gift they did not want or will not use, and name friends (30%), co-workers (20%) and in-laws (19%) as the ones who didn’t quite hit the mark.*  Since most recipients don’t want to seem outwardly ungrateful by asking for a gift receipt, eBay has partnered with theSkimm to offer new ways to sell and give to charity.

In cities across the country – New York, Chicago, San Francisco, Atlanta, Houston – eBay and theSkimm will host events on January 12 to encourage people to give back by selling on eBay. With a global community of 165 million active buyers, there is always an eBay shopper in search of new designer fashion, the latest tech, home décor, and everything in between. For those who want to participate virtually to hear more about the partnership and how to use eBay’s cutting edge selling platform, join theSkimm’s Facebook Live at 12 noon Eastern on January 12.

“Every year, people receive gifts that aren’t quite right for them and then struggle with what to do,” said Suzy Deering, Chief Marketing Officer of eBay North America. “The tendency is to hold onto these new items but eBay offers a better option that allows you to simplify your life. Our selling solutions make it easy and fun to put these things back into play. It might not be the right gift for you, but it could be a perfect purchase for someone else. We partnered with theSkimm because of their expansive and highly engaged network, to reach a new audience and inspire them to start selling – either to make extra money or to benefit charity.”

Selling for Good

To coincide with the local events on January 12 and National Mentoring Month, eBay will make a $10 donation to Boys & Girls Clubs of America for every person who lists an item with at least 10% of proceeds benefitting the organization from January 12 to 16. Sellers everywhere will also have the option to participate by donating a portion of the proceeds from their listings to Boys & Girls Clubs of America through eBay for Charity.

“theSkimm has always been about making it easier for our audience to be smarter – about the world around them and the ways they spend their time. Part of our DNA as founders is being resourceful, and creating opportunities for our readers and Skimm’bassadors to actively engage in a great cause,” said Danielle Weisberg & Carly Zakin, co-founders and co-CEOs of theSkimm. “As we kick off a New Year, our partnership with eBay is a great way for theSkimm community to start fresh and sell items they may not need and give back to a worthwhile organization, Boys & Girls Clubs of America, that enables boys and girls to reach their full potential at the same time.”

“Boys & Girls Clubs of America provides life-changing programs and opportunities for millions of America’s kids and teens, and we’re incredibly grateful for the support of both eBay and theSkimm to enable more great futures for youth around the country,” said Chad Royal-Pascoe, National Vice President, Corporate & Cause Partnerships for Boys & Girls Clubs of America. “eBay makes it easy to give back and make a difference, by donating all or part of your sale with their Charity platform.”

Selling with Ease

eBay lets you sell the way you want with simple and stress-free options:

  • Sell it yourself. List an item on eBay yourself using a tablet, computer or any mobile device. Simply snap and upload a few pictures and choose the selling format that’s right for you. eBay will suggest a selling price to help you get the most for your item. Once your item has sold, you can print a shipping label on eBay and drop it in the mail.
  • Use eBay Valet. Let professionals handle everything from estimating the price of products to capturing images, and the quick and safe shipment of items to buyers. These experts will showcase items in the best light and in front of the largest shopping audience. Send your items for free to eBay Valet or drop them off at a participating FedEx Office location.

For additional selling information, visit the Seller Center or check out these product selling guides.

* The eBay Survey was conducted by Survey Monkey among 1,000 nationally representative U.S. adults ages 18-55, between December 25th and December 26th, 2016.

About eBay for Charity
eBay for Charity is a platform that enables members of the eBay community to donate to causes in the U.S. and abroad. Sellers can donate anywhere between 10-100 percent of the proceeds and buyers can add a donation to their purchase during checkout. At the end of 2015, more than $650 million dollars have been raised on eBay for Charity.

Contact:

United States: press@ebay.com
Canada: canada.press@ebay.com

Source: eBay

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eBay launches new holiday campaign to inspire shoppers looking for unique gift ideas this season

eBay launches new holiday campaign to inspire shoppers looking for unique gift ideas this season
eBay launches new holiday campaign to inspire shoppers looking for unique gift ideas this season

 

National television ads feature the incredible gifts that can only be found on eBay, and inspire shoppers to give thoughtfully this holiday season.

San Jose, California, 2016-Nov-08 — /EPR Retail News/ — eBay today (Nov 7, 2016) unveils a new holiday campaign, “The Gift They’re Waiting For Is Waiting on eBay,” and debuts television spots on November 9 – marking the brand’s first holiday national television ads in nearly two years. The efforts are part of eBay’s broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long.

“Our new campaign illustrates why eBay is a top destination for holiday shopping – delivering incredible inventory and inspiration, along with a seamless shopping experience,” said Suzy Deering, Chief Marketing Officer for eBay North America. “As a global marketplace, eBay is the only place to find this year’s most in-demand items, from small and mid-size sellers to top brands like Mattel, to one-of-a-kind personal or bespoke items. We empower shoppers to be the ultimate gift-givers with our unparalleled selection.”

eBay collaborated with the San Francisco-based advertising agency Pereira & O’Dell to develop the new television creative. The marquee spot, titled “The Giver,” takes viewers on the emotional and gratifying journey of finding and giving perfect holiday presents. The marketing campaign also uses digital video, display ads and social media to inspire shoppers looking for unique gift ideas this season.

“While the convenience of holiday shopping has increased, the thoughtfulness of gifting has simultaneously decreased,” said PJ Pereira, Chief Creative Officer and Co-founder of Pereira & O’Dell. “The holidays are about spending quality time with family and friends, and the gifts we exchange should reflect these special relationships. eBay is uniquely positioned to help people find perfect gifts for the ones they love, and the new campaign brings this idea to life.”

The Gift They’re Waiting For

Each year, it becomes increasingly difficult for shoppers to find gifts they truly can’t wait to give. Last year, two-thirds of Americans gave up on their holiday shopping due to a lack of time or inspiration. Even more challenging is that consumers are failing to find great gifts at great prices; 74 percent of Americans surveyed struggled to find deals for the gifts on their shopping lists.1

“In the lead up to this holiday, no single standout gift has emerged, which represents a significant departure from past seasons,” said Hal Lawton, Senior Vice President of eBay North America. “Since shoppers aren’t clamoring for a specific must have item there’s actually more pressure to find perfect gifts. With more than 1 billion listings, only eBay promises unique items and exclusive deals, combined with a cutting edge shopping experience, fast and free delivery, and great service.”

Throughout the holidays, eBay will feature some of the most competitive deals on must haves from top brands across electronics, fashion, home and toys:

  • eBay’s Holiday Hub combines gift inspiration with amazing deals and inventory from brands like Mattel® and Sony PlayStation®. Browse and buy the season’s most coveted items – pieces from KENZO x H&M and FENTY x Puma, along with Adidas YEEZY Boosts, an iRobot Roomba, and the Nutri Ninja® – and visit eBay’s Daily Deals page (deals.ebay.com), where 100% of items ship for free.
  • On the Wednesday before Thanksgiving, eBay will host a collection of deals exclusively created for mobile shoppers using the eBay app, making it even easier to shop on-the-go. eBay will also introduce a new feature on the Holiday homepage – a countdown clock – to enable shoppers to track when new deals will be released.

All season long, eBay will reveal new gift inspiration and innovative ways to shop, as well as one-of-a-kind experiences through eBay for Charity benefitting a variety of causes. Visit ebay.com/holiday for more information.

eBay By the Numbers

  • eBay, Inc. has 165 million active buyers worldwide
  • 81% of all merchandise sold on eBay is new, and our wide selection keeps growing
  • ~87% of items sold on eBay are Buy It Now – no bidding necessary
  • Approximately 1 billion listings at any given time
  • 100% free shipping on all items in Daily Deals

Methodological Notes1:

The eBay Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between October 7th and October 13th, 2016, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Contact:

United States: press@ebay.com
Canada: canada.press@ebay.com

Source: eBay

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eBay Collective: eBay launches new destination for curated inventory of furniture, antiques, contemporary design and fine art

eBay Collective: eBay launches new destination for curated inventory of furniture, antiques, contemporary design and fine art
eBay Collective: eBay launches new destination for curated inventory of furniture, antiques, contemporary design and fine art

Media and syndication partnership with Architectural Digest provides inspiration for shoppers.
San Jose, California, 2016-Oct-20 — /EPR Retail News/ —Today (Oct 17, 2016), eBay launched a new destination, eBay Collective, an elevated shopping experience to provide interior designers and consumers with curated inventory of furniture, antiques, contemporary design and fine art. The bespoke experience has been specifically developed for eBay’s 164 million active buyers looking for sought-after products from trusted dealers and galleries. Dealers featured on the destination have been invited by eBay, and they meet eBay’s criteria to ensure a high-quality shopping experience.

“eBay’s brand is about helping every person find their version of perfect. Following our launch of eBay Wine this spring, eBay Collective is another example of how we’re committed to providing our consumers with curated experiences that are complemented with unique inventory and increased scope of choices to shop from,” said Jill Ramsey, eBay’s Vice President of Soft Goods. “Whether you are looking for a unique piece of furniture from a specific time period or one-of-a-kind piece of artwork for your home that reflects your own style, eBay Collective will help shoppers to find that perfect piece.”

eBay has also integrated “Shop the Look” Artificial Intelligence technology that is powered by Corrigon – which is in the process of being acquired by eBay. With “Shop the Look,” image recognition technology allows shoppers to hover over an image and the tool searches eBay Collective listings to surface inventory that matches or is a close match to that particular portion of the image.

The inventory on eBay Collective spans one-of-a-kind objects that can traditionally only be found in independent brick-and-mortar stores, while showcasing the incomparable selection that eBay offers, in an inspired, dedicated destination.

eBay will be syndicating select editorial stories from both Architectural Digest and Archdigest.com about decorating, shopping, and industry happenings—providing access to curated content, and inspiring customers to shop eBay Collective based on the latest trends in the design world.

“eBay’s partnership with Architectural Digest is yet another example of how eBay is providing a truly inspiring shopping experience,” said Suzy Deering, eBay’s Chief Marketing Officer of North America. “By aligning eBay’s unmatched inventory with Architectural Digest’s imagery and content, we’re creating a one-stop destination where inspiration leads to purchase on the same platform.”

Key categories of eBay Collective are design furniture, antiques, decorative objects, and fine art. Premium storefronts provide dealers with additional opportunities to build their brands and enable easy repeat shopping. eBay’s make-an-offer functionality provides the flexibility for dealers to offer trade discounts on their fixed-price selection. In addition, eBay has developed a white-glove managed shipping service that offers flat rates on continental US freight to simplify transactions. The platform is also available on mobile devices.

eBay by the Numbers:

  • eBay Inc. has 164 million active buyers
  • 1 billion listings at any given time
  • Most are backed by eBay Money Back Guarantee

Contact:

United States: press@ebay.com
Canada: canada.press@ebay.com

Source: eBay

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