AllSaints Duty Free store opens at T Galleria by DFS, City of Dreams in Macau

AllSaints Duty Free store opens at T Galleria by DFS, City of Dreams in Macau

HONG KONG/MACAU , 2017-Sep-28 — /EPR Retail News/ — DFS Group has partnered with contemporary British fashion retailer AllSaints to open the first AllSaints Duty Free store in the Greater China region, exclusively at T Galleria by DFS, City of Dreams in Macau.

The 170-square meter AllSaints boutique showcases a selection of contemporary men’s and women’s ready-to- wear and a complete lineup of bags and shoes, adding a uniquely edgy touch to the wide fashion selection already available at T Galleria by DFS, City of Dreams. Reflecting the brand’s signature urban-cool designs and East London roots, the boutique’s décor features industrial-style black cast-iron adornments and exposed concrete, providing a striking contrast to the airy expansiveness of DFS’ department store.

AllSaints’ collections spring from the brand’s core values of “attitude”, “individuality” and “creativity”, reflecting the edgy, unique culture of its home location of East London. With a rich history of craftsmanship in premium leather, AllSaints also offers unique design including knitwear and denim wear, available only at the flagship fashion destination at DFS’ City of Dreams store in Macau.

“AllSaints is an exciting new addition to our fashion portfolio at T Galleria by DFS, City of Dreams. We are delighted to introduce a wider ready-to- wear selection for our customers in Macau and offer more fashion-forward brands alongside our curated luxury offering,” says Christophe Chaix, Senior Vice President, Fashion, Watches, Jewelry and Accessories at DFS Group.

The new AllSaints boutique is located in DFS’ largest luxury shopping destination in Macau, nestled in the heart of Asia’s leading integrated resort City of Dreams. Throughout 2016, DFS embarked on a landmark expansion of the must-visit store which now spans over 173,000 square feet and comprises a shoe hall and a men’s lifestyle zone in addition to fashion, watches and jewelry boutiques. T Galleria by DFS, City of Dreams offers over 230 brands, regularly replenished with unique labels from all around the world.

Download high resolution images of the Macau store here.
FOR FURTHER INFORMATION, PLEASE CONTACT:
DFS GROUP | CONTACT LIVI HAY | TEL +852 9306 2474 | EMAIL: LIVI@852WEST.COM
DFS GROUP | CONTACT STEPHANIE LAI | TEL +852 2812 9040 | EMAIL: STEPHANIE@852WEST.COM

DFS and Hong Kong luggage brand OOKONN partner to open a pop-up store at T Galleria by DFS, Canton Road in Hong Kong

DFS and Hong Kong luggage brand OOKONN partner to open a pop-up store at T Galleria by DFS, Canton Road in Hong Kong

HONG KONG, 2017-Sep-28 — /EPR Retail News/ — In an exclusive partnership to celebrate the global traveler, DFS Group, the world’s leading luxury travel retailer, announced its first collaboration with Hong Kong luggage brand OOKONN with the launch of a dedicated pop-up store at T Galleria by DFS, Canton Road in Hong Kong.

The pop-up store will feature throughout October and showcases a series of OOKONN’s signature patented round rolling luggage designed with today’s adventurous traveler in mind. The pop-up will also offer personalization services on site, comprising a variety of patterns that can be applied across the items’ body, luggage covers and handles, as well as chic monograms that allow customers to truly customize their luggage.

“We are delighted to partner with DFS to introduce a brick-and- mortar store for our online shoppers and global travelers,” said Anson Shum, Co-founder, CEO & Creative Director of OOKONN.

“OOKONN is created for forward-thinking explorers and stylish vacationers who crave something unique, and T Galleria by DFS provides a perfect setting to showcase our vision and values.”

In celebration of the partnership, OOKONN has designed an exclusive luggage edition for DFS that is made for the jet-setting urbanite. The whimsical red and blue pattern exudes understated chic that epitomizes the spirit of modern luxury travel. The OOKONN x DFS edition luggage will be available throughout the pop-up period exclusively at T Galleria by DFS, Canton Road.

DFS will kick off this exciting collaboration with a customer event at T Galleria by DFS, Canton Road in Hong Kong on October 6. The event will highlight the DFS-exclusive print as well as the range of personalization services, alongside live drawing demonstrations by OOKONN’s in-house artist who will fly in from Paris especially for the event. An interactive artist will also take over the windows at the popular shopping destination on Canton Road, enticing guests to explore the pop-up on the fashion floor. Stylist and ex-Vogue Fashion Editor Grace Lam will join guests as they consult a tarot-card reader on their next travel destination.

“At DFS, we know that travel is an intensely personal experience, and the luggage we select to accompany us on our journey is as much a reflection of our personality as the destinations we choose to visit,” said Christophe Chaix, Senior Vice President of Fashion, Watches, Jewelry and Accessories, DFS Group. “OOKONN’s distinctive designs appeal to travelers around the world, and the DFS-exclusive print is sure to surprise and delight our customers. We look forward to partnering with more fresh and innovative brands like OOKONN in all our global locations.”

The DFS x OOKONN pop-up store will be available at T Galleria by DFS, Canton Road from October 1 to 30.

FOR FURTHER INFORMATION, PLEASE CONTACT:
DFS GROUP | CONTACT LIVI HAY | TEL +852 9306 2474 | EMAIL: LIVI@852WEST.COM
DFS GROUP | CONTACT STEPHANIE LAI | TEL +852 2812 9040 | EMAIL: STEPHANIE@852WEST.COM

SOURCE: DFS Group Limited

T Galleria by DFS, City of Dreams unveil Fall 2017 trends and must-have items

T Galleria by DFS, City of Dreams unveil Fall 2017 trends and must-have items

 

HONG KONG, 2017-Jul-21 — /EPR Retail News/ — T Galleria by DFS, City of Dreams kicked off the Fall 2017 season with an evening of fashion and fun on July 15, co-hosted by some of the fashion world’s best-known international stylists. Celebrity stylist and fashion blogger Tina Leung, Men’s Uno Hong Kong style director Declan Chan, and fashion stylist and blogger Faye Tsui curated their top picks for the season, showcasing the Fall trends and must-have items from across T Galleria by DFS’ collection of more than 40 fashion and accessories brands.

Hosted within T Galleria by DFS, City of Dreams’ expansive 30,000 square foot shoe hall, guests including socialites, influencers and DFS LOYAL T members, explored a bevy of games and activations reflecting the curated collections and Fall seasonal trends. At Declan Chan’s Garden Party, inspired by the classic English garden, guests enjoyed a giant game of dice, while sipping bespoke cocktails from Johnnie Walker and perusing Declan’s selections from Aquazurra, Burberry, Chloe, Dolce & Gabbana and La Perla.

Just steps away, Club CUBIC’s own DJ Copan Kasten spun the latest hits at Tina Leung’s Music Room. Known as the “Fashion Queen of Asia”, Tina showcased her favorite pieces for dancing the night away from Alexander McQueen, Jimmy Choo, Rene Caovilla and Sophia Webster. Adding an extra element of discovery, guests entered the Music Room through the “Boom Boom Room,” an interactive video booth where they could dance and pose for their best Boomerang shot.

To help beat the heat in the last days of Summer, guests headed to Faye Tsui’s Pool Party where they competed in a carnival-style duck pond game for a chance to win exclusive prizes. Faye’s curated collection of sandals, swimsuits and accessories from Kate Spade, Marc Jacobs and Tory Burch are the perfect picks for a day at the pool.

The evening continued with a unique culinary experience crafted by Chef Fabrice Vulin, the celebrity chef behind City of Dreams’ two-Michelin-starred The Tasting Room. From the world’s finest caviar to the world exclusive beef from Alexandre Polmard which The Tasting Room is the only restaurant in Asia to offer, guests enjoyed a sophisticated and extraordinary gastronomic journey.

The night then wrapped with the after party at Club CUBIC featuring a spectacular performance by Cirque le Soir.

Spanning two floors and nestled in the heart of Asia’s leading integrated resort City of Dreams, T Galleria by DFS’ shoe salon features over 50 men’s and women’s shoe brands and is the largest shoe salon in Hong Kong and Macau, offering shoppers exclusive-to-Macau brands such as Aquazzura, Bing Xu, Church’s, Corthay and Rupert Sanderson. Highlights include a dedicated sneaker wall featuring popular brands such as Adidas Originals, Alexander McQueen, Giuseppe Zanotti and Valentino as well as the Louvre Café, where shoppers can relax and enjoy enticing selection of pastries, cakes and bistro favorites inspired by the tranquil, luscious European garden courtyards.

From now until July 31, DFS LOYAL T members have a chance to earn 2X LOYAL T points on purchases in Fashion and Accessories and Watches and Jewelry at T Galleria by DFS, City of Dreams. Shoppers who sign up for City of Dreams’ City Club membership also have a chance to win a 365-day unlimited flight pass, among many other prizes and promotions*, as part of the resort’s “Travel Without Limits” campaign.

July also marks the launch of T Galleria by DFS’ Let’s Travel Together campaign. Following DFS’ crew of global adventurers as they explore the most exciting places in the world, July’s episodes feature travel writer Maoli (猫力) as she discovers Auckland, New Zealand, and chef Marcus Samuelsson as he visits Siem Reap, Cambodia. Each month, T Galleria by DFS will unveil new episodes letting fans of @DFSOfficial get inspired for their next getaway.

Contact:

press.enquiries@dfs.com

Source: DFS

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Chow Tai Fook Jewellery Group and DFS Group to open boutique at T Galleria by DFS, Hawaii

Chow Tai Fook Jewellery Group and DFS Group to open boutique at T Galleria by DFS, Hawaii

 

MACAU, 2017-Apr-25 — /EPR Retail News/ — Chow Tai Fook Jewellery Group Limited, (“Chow Tai Fook”), a distinguished jeweller with more than 2,300 POS worldwide, and DFS Group (“DFS”), the world’s leading luxury travel retailer, signed an agreement today, April 24, 2017, to introduce Chow Tai Fook to the Hawaii market this May with its first-ever branded boutique at T Galleria by DFS, Hawaii.

The new Chow Tai Fook boutique is situated at T Galleria by DFS, Hawaii, located on Royal Hawaiian Avenue in the heart of Honolulu, the capital and largest city of Hawaii, and close to the iconic Waikiki Beach and its luxurious resorts. Offering over 140 brands across the retailer’s five pillars of luxury – Beauty and Fragrances, Fashion and Accessories, Watches and Jewellery, Wines and Spirits and Food and Gifts – T Galleria by DFS is a prime shopping destination for travellers seeking leading international luxury brands as well as the very best Hawaiian-made products. Hawaii, known for its stunning landscape, delicious cuisine and unique culture, is also a popular wedding and honeymoon destination and jewellery has fast become a key category for travellers to the islands.

Covering approximately 970 square feet, the Chow Tai Fook boutique will offer a wide spectrum of jewellery products including gem-set jewellery, fixed-price gold products and platinum & karat gold jewellery, in tandem with exclusive collections such as Oriental Blessings and Jardin Magique. Chow Tai Fook’s Hearts On Fire branded diamond and wedding jewellery will also be available in-store, including its premium design-oriented exclusive collections such as Flight of Radiance and Rhythm of Snow.

Chow Tai Fook Managing Director, Kent Wong, remarked, “The signing ceremony marks a key milestone in the partnership between Chow Tai Fook and DFS. We are excited to bring the first-ever Chow Tai Fook branded store to Hawaii, supported by DFS’ extensive retail expertise, in order to capture the vast growth potential of leisure spending in the Hawaii market.”

Philippe Schaus, CEO of DFS Group said, “We are proud to be Chow Tai Fook’s partner in bringing their exquisite collections to travellers in Hawaii. With over 50 years of experience in Hawaii, we are confident that T Galleria’s reputation as the world traveller’s preferred destination for luxurious shopping will attract many new customers to Chow Tai Fook.”

Discover Hawaii’s first Chow Tai Fook branded boutique this May at T Galleria by DFS, Hawaii at 330 Royal Hawaiian Avenue Honolulu, Hawaii.

MEDIA CONTACTS:
press.enquiries@dfs.com

Source: DFS

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T Galleria by DFS launches exclusive collection “From Venice with Love” celebrating the most romantic city in the world

T Galleria by DFS launches exclusive collection “From Venice with Love” celebrating the most romantic city in the world

 

MACAU, 2017-Mar-02 — /EPR Retail News/ — T Galleria by DFS, the world’s leading luxury travel retailer, is proud to announce the launch of “From Venice with Love”, an exclusive collection of over 50 covetable products celebrating the most romantic city in the world, Venice, and our love of travel. Inspired by the colors of Italy and the opening of T Fondaco dei Tedeschi in Venice, DFS partnered with over 30 brands across the retailer’s five pillars of luxury to create the exclusive collection available in T Galleria and DFS stores worldwide beginning March 1. From the best of Italian fashion to fragrance to food, the collection features a range of international and Italian designers with standout pieces from Armani, Aquazzura, Gucci, Longines, Salvatore Ferragamo and Valentino.

“For centuries, Venice has inspired generations of craftsmen with its heritage of luxury. With the opening of our first European location at T Fondaco dei Tedeschi in Venice, we wanted to create a collection that epitomizes a sense of place and captures the essence of Italy for travelers visiting DFS locations all over the world,” said Sibylle Scherer, President Merchandising and Consumer Marketing, DFS Group.

Located on the Grand Canal, a few steps away from the famous Rialto Bridge and within walking distance from St. Mark’s Square, T Fondaco dei Tedeschi occupies one of the city’s most venerated buildings, the 800-year old Fondaco dei Tedeschi, which began its life as a place of exchange for northern merchants and was used for centuries to trade spices, silk and other goods between the Orient and Europe. Renowned for its curated collection of over 200 brands, the Alajmo family’s latest restaurant AMO and an Events Pavilion dedicated to showcasing Venice’s arts and culture, T Fondaco dei Tedeschi is a destination unto itself, encapsulating the spirit of Venice within its ancient walls.

The launch of “From Venice with Love” corresponds with the debut of T Galleria’s Spring 2017 campaign –  “Love of Travel” which follows British model Alex Libby and Hong Kong fashion blogger Cindy Ko as they embark on a journey of discovery through the maze of Venice’s streets and canals, all captured by British documentary photographer Tom Craig.

“This season we were inspired by travel and the way a place or experience shapes and changes you. Alex and Cindy bring that journey to life as they share their adventure of exploration, uncovering Venice’s beauty, art, architecture, music and people. Through Tom’s lens, we created a visual love affair with Venice, sharing with our customers that joy of discovering something for the first time and providing a new take on the Floating City,” said John Gerhardt, Senior Vice President Creative Branding Direction, DFS Group.

Throughout March, April and May, customers can immerse themselves in the campaign across DFS’ 17 airport and 18 downtown T Galleria stores as well as online and on DFS’ social media channels. Visitors to DFS.com will encounter a dedicated microsite that utilizes 360-degree video to transport viewers to hotspots around Venice, including the Peggy Guggenheim Museum, Harry’s Bar and T Fondaco dei Tedeschi. In stores, shoppers will discover window displays and photo opportunities that serve as jumping off points to their next journey as well as art installations and in store activations that bring the spirit of Venice to life.

All T Galleria and DFS stores will have dedicated pop-up spaces to showcase the “From Venice with Love” collection, allowing travelers to take home a piece of Italy no matter which DFS location they visit.

“Ultimately, both our campaign and collection speak to a value at the core of the DFS experience – that thrill of discovery and passion for travel,” added Scherer. “We’re confident travelers will love joining us for this new and exciting journey as they continue to make memories with DFS.”

Discover the exclusive “From Venice with Love” collection of great gifts and covetable pieces starting March 1 at T Galleria and DFS stores worldwide.

MEDIA CONTACTS:
press.enquiries@dfs.com

Source DFS

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Longines boutique opens at T Galleria by DFS, City of Dreams in Macau

MACAU, 2017-Feb-14 — /EPR Retail News/ — The Swiss watch brand Longines and the world’s leading luxury travel retailer DFS Group celebrated the grand opening of the Longines boutique today at T Galleria by DFS, City of Dreams in Macau and the launch of the Longines Master Collection DFS Special Edition with special guest, Longines Ambassador of Elegance Lin Chi-Ling.

The Longines boutique, which spans more than 500 square feet and hosts watches from across Longines’ signature collections, augments the 29 watch and jewelry brands in T Galleria by DFS, City of Dreams’ in the newly expanded Watches and Jewelry Hall.  Longines President Walter von Känel and Longines Ambassador of Elegance Lin Chi-Ling, along with Sibylle Scherer, President Merchandising and Consumer Marketing, DFS Group and Benjamin Vuchot, Region President, Asia North, DFS Group commemorated the occasion with a ribbon cutting and celebratory toast.

Over the past few years, Lin Chi-Ling has become one of the best known faces in Asia. As Longines Ambassador of Elegance, Lin Chi-Ling has lent her charm and freshness to Longines since 2005. A regular on the cat-walk, Chi Ling soon became a favorite in the world of show business. Today, apart from modeling, she is a successful television presenter, acting as a star presenter of ceremonies such as the Golden Horse Awards, the Golden Melody Award and many others. Chi Ling will soon be crossing the final barrier between her and the world of cinema: she was asked to take a role in the legendary John Woo’s film The Battle of Red Cliff and is now making her début on the silver screen opposite Tony Leung, one of Asia’s most renowned actors.

“For over 45 years, Longines and DFS have delivered exceptional experiences to watch lovers and travelers  and we could not be more thrilled to celebrate this milestone moment with the opening of our latest boutique at T Galleria by DFS, City of Dreams,” said Walter von Känel, President, Longines.

The grand opening also marked the launch of The Longines Master Collection DFS Special Edition. This watch  displays a special dial with a pattern inspired by the unique architecture of Venice’s iconic landmark, The Doge’s Palace. The charming canal city is the home of the first DFS store in Europe. Created especially for DFS and cased in steel, the Longines Master Collection DFS Special Edition arrives in Longines boutiques at DFS and T Galleria by DFS locations globally starting March 1.

“We are incredibly proud to partner with Longines to build exciting new experiences for our customers here at T Galleria by DFS, City of Dreams,” said Sibylle Scherer, DFS Group’s President Merchandising and Consumer Marketing. “With this new boutique and the launch of The Longines Master Collection DFS Special Edition, we are confident travelers will love all there is to discover in the world of watches and jewelry at DFS.”

The new Longines boutique is located in DFS’ largest luxury shopping offering in Macau. Throughout 2016 DFS embarked on a landmark expansion of T Galleria by DFS, City of Dreams, adding over 120,000 square feet and 230 brands.

www.dfsgroup.com

MEDIA CONTACTS:
press.enquiries@dfs.com

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Longines boutique opens at T Galleria by DFS, City of Dreams in Macau

 

Source: DFS Group

DFS Group unveils the newly expanded T Galleria by DFS, City of Dreams in Macau

DFS Group unveils the newly expanded T Galleria by DFS, City of Dreams in Macau

 

MACAU, 2017-Feb-10 — /EPR Retail News/ — DFS Group, the world’s leading luxury travel retailer, unveiled the final phase of T Galleria by DFS, City of Dreams in Macau today (FEBRUARY 8, 2017), marking the culmination of a year-long expansion and delivering a strategically designed, exclusive and eye-opening lifestyle luxury shopping experience in the heart of Macau.

“T Galleria by DFS, City of Dreams brings travelers the breadth of a luxury shopping mall with the personalized service of a high-end department store. This innovative and audacious take on the retail experience is the final piece in what has been a spectacular year of excitement for DFS and our customers,” said Philippe Schaus, DFS Group Chairman and CEO. “T Galleria by DFS, City of Dreams has raised the bar in Macau, providing a curated and modern product selection across the major luxury categories and we look forward to delighting visitors to Macau with the DFS experience.”

Originally opened in 2009, T Galleria by DFS, City of Dreams expanded throughout 2016 to over three times its current size. Stretching across 173,000 square feet, the expanded T Galleria by DFS, City of Dreams is the fashion destination in Macau and introduced T Galleria by DFS’ first shoe hall globally. With over 50 men’s and women’s shoe brands across two floors, including exclusive-to-Macau brands such as Aquazzura and Rupert Sanderson, the shoe hall is the largest shoe floor in Hong Kong and Macau and a destination unto itself.

For fashion-lovers the experience continues with over 40 fashion and accessories brands, including Louis Vuitton, Dior, Prada, Miu Miu and Fendi. Men can also enjoy a dedicated multi-branded, lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming all in one space to allow shoppers to complete a head-to-toe look with ease.

Beauty shoppers will love the expanded beauty offering, with two wings across 23,000 square feet and nearly 70 beauty and fragrance brands, making T Galleria by DFS, City of Dream’s beauty hall the largest in Southern China. Highlights include popular Korean brands Sulwhasoo, Laneige and HERA.

An expanded jewelry offering was also unveiled in December, bringing key luxury jewelry brands Tiffany & Co. and Van Cleef & Arpels to T Galleria by DFS, City of Dreams as well as new watches boutiques from Audemars Piguet and Vacheron Constantin.

T Galleria by DFS, City of Dreams is one of four T Galleria stores in Macau, including T Galleria by DFS, Shoppes at Four Seasons; T Galleria by DFS, Studio City; and the standalone beauty hall T Galleria Beauty by DFS, Galaxy Macau. The new T Galleria by DFS, City of Dreams store builds upon DFS Group’s recent expansion strategy which included the opening of T Galleria by DFS, Angkor in Siem Reap, Cambodia in June 2016 as well as DFS Group’s entry into Europe with the opening of T Fondaco dei Tedeschi by DFS in Venice, Italy in October 2016.

MEDIA CONTACTS:
press.enquiries@dfs.com

Source: DFS Group

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DFS Group opens its first and largest duty free luxury department store in Cambodia, T Galleria by DFS, Angkor

SIEM REAP, CAMBODIA, 2016-Mar-25 — /EPR Retail News/ — DFS Group, the world’s leading luxury travel retailer, opened its doors today at the first T Galleria by DFS store in Cambodia. Located in Siem Reap, a popular resort town and provincial capital in close proximity to the ancient temple of Angkor Wat, T Galleria by DFS, Angkor is the largest duty free luxury department store in Cambodia, offering travelers an integrated retail, hospitality and leisure experience. The store will open in phases until June, bringing a total of 170 brands to the 86,000 square foot space including leading international fashion and accessories, watches and jewelry, wines and spirits, and beauty and fragrances brands as well as a selection of locally handcrafted artisan products.

“Here at DFS Group, we’re continually inspired by our customers’ appetite for discovery and adventure. We are honored to be able to welcome them to Siem Reap, a destination renowned for its rich culture and history, and to offer more opportunities for them to enjoy their stay,” said Philippe Schaus, DFS Group’s Chairman and CEO. “T Galleria by DFS, Angkor is an oasis of luxury in the heart of the city, allowing visitors to indulge their taste for the finest international brands as well as experience the best that Cambodia has to offer.”

Set within a verdant park and adjacent to the Angkor National Museum, home to some of the region’s most acclaimed historical artifacts, T Galleria by DFS, Angkor is a celebration of local culture and heritage within an elegant, contemporary setting. DFS worked closely with Cambodian artisans to incorporate traditional Khmer motifs and carvings throughout the store. Stone columns feature panels carved in styles reflecting the nearby temples and palaces of Angkor Wat, intricately patterned wall screens and floor tiles evoke local architecture, and a nearly 60-foot art installation, suspended in space above the store’s vaulted atrium, is inspired by the rich, warm hues of Buddhist monks’ robes. From day one, over 200 local Siem Reap sales associates will welcome customers with the hospitality that Cambodia is known for.

The opening of T Galleria by DFS, Angkor also marks the exclusive launch of several first-in-Cambodia brands, including watches and jewelry brands Bulgari, Carl F. Bucherer and Tiffany & Co. and international fashion brands Bottega Veneta, Burberry, Fendi, Gucci, Ralph Lauren, Saint Laurent and Zegna. In the world of beauty, customers can also discover 12 beauty and fragrances brands such as Bobbi Brown, Clé de Peau Beauté, MAC and Sulwhasoo exclusively in Cambodia at T Galleria by DFS, Angkor.

In addition, shoppers will find a stunning array of products sourced from Cambodia’s top artisans including Angkor Artwork, whose master craftsmen Eric and Thierry Stocker produce lacquer and straw marquetry using traditional techniques, Golden Silk, one of the last fully integrated silk producers in the world to use the rare yellow silkworm indigenous to Cambodia, and Samatoa, an eco-friendly accessories brand that has revived the forgotten technique of lotus fiber weaving.

T Galleria by DFS, Angkor has also teamed up with Artisans d’Angkor, a socially-conscious business aimed at revitalizing Cambodia’s traditional craftsmanship while pioneering a sustainable working environment, to develop an exclusive collection of luxurious handwoven silks and fine crafts. The collection will showcase products that were designed by and will benefit local artisans.

Adding to T Galleria by DFS, Angkor’s appeal as an oasis of calm and tranquility in Siem Reap, the store also offers travelers a respite at its onsite restaurant, Crystal Jade, which will open in June. The first Crystal Jade outlet in Cambodia, the restaurant will serve traditional Chinese cuisine and dim sum delights in a casual yet sophisticated setting, overlooking the gardens and reflecting pools outside.

Siem Reap serves as the gateway to the fabled ruins of Angkor Wat, one of the world’s most important heritage sites. The largest religious monument in the world, the temple was built in the first half of the 12th century and has since become a symbol of Cambodia and its prime tourist attraction. Cambodia has enjoyed a boom in tourism in the last few years, with Siem Reap accounting for almost 70% of the 6 million international travelers estimated to visit Cambodia in 2016.

MEDIA CONTACTS
press.enquiries@dfs.com

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DFS Group opens its first and largest duty free luxury department store in Cambodia, T Galleria by DFS, Angkor

DFS Group opens its first and largest duty free luxury department store in Cambodia, T Galleria by DFS, Angkor

Liya Kebede, Zhao Lei and Chen Ran starring in this spring’s campaign of T Galleria by DFS

Featuring Liya Kebede, Zhao Lei and Chen Ran, campaign explores our love of travel

HONG KONG, 2016-Mar-04 — /EPR Retail News/ — This spring, T Galleria by DFS, the world’s leading luxury travel retailer, has teamed up with three international influencers and global travelers to celebrate the concept of the travel #mustpack, those travel essentials for wherever your journey takes you. Starring Ethiopian philanthropist and model Liya Kebede, Chinese model Zhao Lei and Chinese actress Chen Ran, the Spring 2016 campaign gives customers an inside look into the influencers’ journeys using photos and stories from their personal travels intertwined with their favorite #mustpack products. Throughout March, April and May customers can interact with the campaign in-store, online and through DFS’ social media channels, connecting with each influencer, their favorite travel destinations and of course the many #mustpack products available at T Galleria by DFS.

“This season we were particularly inspired by those #mustpack items you have to have with you throughout your journey,” said John Gerhardt, Senior Vice President, Creative Branding Direction, DFS Group. “We wanted to bring that story to life by showcasing Liya, Zhao and Chen’s love of travel through their own personal travel photos as well their true travel #mustpacks.”

The campaign unfolds through three videos each starring Liya, Zhao and Chen as well as an immersive digital experience at TGalleria.com where customers can discover the videos and travel guides as well as the season’s #mustpack products. Customers also have an opportunity to meet the influencers in person – Zhao Lei will host a shopping night at TGalleria by DFS, Hong Kong, Canton Road on March 17 and Chen Ren will share her beauty #mustpack items with fans on April 14 at T Galleria Beauty by DFS, Hong Kong, Causeway Bay.

The campaign features #mustpack products from 15 of DFS’ most popular brands including Estée Lauder, Givenchy, Prada, Bulgari, Remy Martin and more, highlighting just a sample of the amazing travel essentials available at T Galleria by DFS from 700 brands across five pillars of luxury.

“Our Spring 2016 campaign’s celebration of travel as well those essential items you have to bring with you along the way, truly brings to life everything our customers love about DFS,” said Sibylle Scherer, DFS Group’s President Merchandising and Consumer Marketing. “From fashion and beauty to watches and wines, our stores are packed with the #mustpack products that complete your journey and we’re thrilled that Liya, Zhao and Chen have joined with us to share that story this season.”

Playing on the theme of #mustpacks, the store windows show “x-ray” views into various suitcases displaying this season’s collection. In addition, throughout the store, customers can encounter highlighted #mustpack products at multi-category display tables that simulate the experience of unveiling products through an airport security x-ray machine.

The campaign continues on social media, with T Galleria by DFS teaming up with influencers in key DFS locations, such as Gaile Lok in Hong Kong, Halley Elefante in Hawaii and Andrea Chong in Singapore, to give away the season’s best #mustpack products for those who follow @DFSOfficial.

SOURCE: DFS

MEDIA CONTACTS
press.enquiries@dfs.com

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Liya Kebede, Zhao Lei and Chen Ran starring in this spring's campaign of T Galleria by DFS

Liya Kebede, Zhao Lei and Chen Ran starring in this spring’s campaign of T Galleria by DFS