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DFS and Hong Kong luggage brand OOKONN partner to open a pop-up store at T Galleria by DFS, Canton Road in Hong Kong

DFS and Hong Kong luggage brand OOKONN partner to open a pop-up store at T Galleria by DFS, Canton Road in Hong Kong

HONG KONG, 2017-Sep-28 — /EPR Retail News/ — In an exclusive partnership to celebrate the global traveler, DFS Group, the world’s leading luxury travel retailer, announced its first collaboration with Hong Kong luggage brand OOKONN with the launch of a dedicated pop-up store at T Galleria by DFS, Canton Road in Hong Kong.

The pop-up store will feature throughout October and showcases a series of OOKONN’s signature patented round rolling luggage designed with today’s adventurous traveler in mind. The pop-up will also offer personalization services on site, comprising a variety of patterns that can be applied across the items’ body, luggage covers and handles, as well as chic monograms that allow customers to truly customize their luggage.

“We are delighted to partner with DFS to introduce a brick-and- mortar store for our online shoppers and global travelers,” said Anson Shum, Co-founder, CEO & Creative Director of OOKONN.

“OOKONN is created for forward-thinking explorers and stylish vacationers who crave something unique, and T Galleria by DFS provides a perfect setting to showcase our vision and values.”

In celebration of the partnership, OOKONN has designed an exclusive luggage edition for DFS that is made for the jet-setting urbanite. The whimsical red and blue pattern exudes understated chic that epitomizes the spirit of modern luxury travel. The OOKONN x DFS edition luggage will be available throughout the pop-up period exclusively at T Galleria by DFS, Canton Road.

DFS will kick off this exciting collaboration with a customer event at T Galleria by DFS, Canton Road in Hong Kong on October 6. The event will highlight the DFS-exclusive print as well as the range of personalization services, alongside live drawing demonstrations by OOKONN’s in-house artist who will fly in from Paris especially for the event. An interactive artist will also take over the windows at the popular shopping destination on Canton Road, enticing guests to explore the pop-up on the fashion floor. Stylist and ex-Vogue Fashion Editor Grace Lam will join guests as they consult a tarot-card reader on their next travel destination.

“At DFS, we know that travel is an intensely personal experience, and the luggage we select to accompany us on our journey is as much a reflection of our personality as the destinations we choose to visit,” said Christophe Chaix, Senior Vice President of Fashion, Watches, Jewelry and Accessories, DFS Group. “OOKONN’s distinctive designs appeal to travelers around the world, and the DFS-exclusive print is sure to surprise and delight our customers. We look forward to partnering with more fresh and innovative brands like OOKONN in all our global locations.”

The DFS x OOKONN pop-up store will be available at T Galleria by DFS, Canton Road from October 1 to 30.


SOURCE: DFS Group Limited

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