Taco Bell’s first-ever fashion collection collaboration hits Forever 21 stores

Fans took centerstage at last night’s celebration of the limited-edition collection launch event in Los Angeles

Irvine, Calif., 2017-Oct-13 — /EPR Retail News/ — Today (October 11, 2017), Taco Bell’s first-ever fashion collection collaboration hits Forever 21 stores nationwide. To celebrate the launch of the collaboration, Taco Bell and Forever 21 brought the new Forever 21 x Taco Bell collection to life in a way only the two brands could.

Fans of both brands were front and center at the launch celebration, which featured a runway show modeled by Taco Bell super fans and influencers, live performances from Taco Bell Feed the Beat® artist Cheat Codes, a pop-up Forever 21 boutique for attendees to purchase pieces from the collection and a live mural created by artist Lefty Out There.

It wouldn’t be a Taco Bell event without craveable food creations, which is why the Taco Bell taco truck was onsite to dish out signature menu items to pair with Twisted Freezes served at the event.

Event attendees had the first peek of the new Forever 21 x Taco Bell collection, and beginning today, fans globally can shop the collection on Forever21.com and in select Forever 21 stores domestically.

Inspired by iconic graphics that each brand is known for and set against a mix of playfully vibrant prints, the collection features tops, bodysuits and cropped hoodies for women. For men, a sweatshirt, hoodie and anorak jacket are updated with pops of color and distinctive illustrations that effortlessly bring the heat. The exclusive collection also features select graphic tees, a pullover and hoodie for girls.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarshipprogram. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
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MEDIA RELATIONS:

Public relations inquiries please call 949-863-3915
e-mail at media@tacobell.com

Source:  Taco Bell

Taco Bell’s latest food innovation Naked Chicken Chalupa debuts on menus nationwide

Taco Bell’s latest food innovation Naked Chicken Chalupa debuts on menus nationwide

 

Irvine, Calif., 2017-Jan-26 — /EPR Retail News/ — Taco Bell’s latest food innovation makes its highly-anticipated debut on menus nationwide today. The Naked Chicken Chalupa is the first shell made entirely of marinated all-white meat chicken.

The innovation didn’t come without ruffling a few feathers, however. Opposition from The Council For Eating Fried Chicken The Same Way You Always Have left some wondering if it was too innovative, but now people across the nation can experience the mouthwatering combination of all-white meat, antibiotic-free* chicken, fresh shredded lettuce, diced ripe tomatoes, cheddar cheese and creamy avocado ranch.

Taco Bell took its celebrations for the Naked Chicken Chalupa underground to escape the watchful eyes of The Council, with a Taco Bell Speakeasy in New York City. New Yorkers made reservations via a chalupa hotline to gain access to the Speakeasy and a chance to preview the deliciousness of the Naked Chicken Chalupa before its nationwide launch. The two-day pop-up reached maximum capacity with over 1,000 reservations.

Those unable to join Taco Bell for the Speakeasy can now get the Naked Chicken Chalupa for just $2.99 or in a $5 Box including a Naked Chicken Chalupa, Doritos® Locos Taco, Crunchy Taco and Medium Drink. The crisp crunch and kick of spice bring a flavor to the menu like never before.

* Chicken raised without antibiotics important to human-medicine

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:
Public relations inquiries
949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

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Taco Bell’s milestones in 2016

IRVINE, Calif., 2016-Dec-23 — /EPR Retail News/ — It was a big year at Taco Bell – the Quesalupa was born and gave new meaning to the phrase “cheese-pull,” our Cinco de Mayo taco face filter shattered records, we counted 5,700,000 million ways to eat vegetarian at our restaurants, and then we topped it all off by debuting the Taco Bell Flagship restaurant – smack dab on the Vegas Strip.

As the year comes to an end, we look back at the memories that really made us proud. Without further ado, let’s recap the best Taco Bell moments of 2016. We’re sure you’ll be proud of us, too:

FOOD

1. We were one of the first national QSR brands to source only whole cage-free eggs for our breakfast menu in all U.S. restaurants. Our eggs are now American Humane Certified, and approximately 500,000 hens each year will benefit from this change.

2. We announced that all the chicken served in our U.S. restaurants will be free of antibiotics important to human medicine by the end of Q1 2017. This commitment was several years in the making, and we’re excited to have found a path forward with our partners and suppliers.

PEOPLE

3. We launched a first-of-its-kind scholarship, the Live Más Scholarship, specifically for the creators, dreamers, and innovators of the next generation. In 2016, we exceeded our $1MM goal and awarded $1.275MM to 270 young adults who didn’t fit the mold for traditional academic and athletic scholarships, including 50 of our own restaurant employees.
• We even showed up at this year’s Social Good Summit to talk about the need to support the passions and dreams of today’s youth on a global stage.

RESTAURANTS

4. We introduced new store designs that not only better reflect their local community, but also help us leave a cleaner footprint. They’re Blueline certified and, on average, use about 35% less energy, 20% less water and reclaimed building materials; and capture run-off water and the sun’s energy on-site.

5. We opened six new Taco Bell urban concept restaurants – two in New York, three near college campuses (Loyola, Atlanta and Ausitn) and one in Las Vegas. These restaurants provide a unique experience – different from a standard Taco Bell restaurant – with distinctive décor, localized artwork, open kitchen layout, open plating and shareable menus. Additionally, the Vegas and Austin urban concept restaurants serve alcoholic beverages, including beer, wine, sangria and twisted Freezes. Taco Bell has plans to open more urban concept restaurants in 2017 and beyond.

6. Investments in our stores don’t stop with the new ones. We’ve also updated nearly 1,000 existing Taco Bells in the US with more energy and water efficient measures:
• All our dining rooms now use LED lights, with more than 25,000 fixtures installed so far.
• Remodeled stores boast new air conditioning that results in 20% or better reduction in energy consumption.

7. Our industry-leading operational excellence ensures we minimize our food waste as much as possible; we go a step further by recycling our used cooking oil into valuable biodiesel and animal feed. In 2016, we put our energy into reimagining our packaging, using 100% United States manufactured paper bags made from 100% recyclable and sustainable raw material sources, and switching to more commonly recycled and reusable plastic sides containers.

So there you have it – our seven-pack combo of accomplishments we are most proud of in 2016. It’s been an amazing year, but don’t worry – we’re not stopping here. We’re even more excited about what we’re cooking up for 2017: Year of the Chicken (yes, that means Naked Chicken Chalupas, but also so much more).

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Contact:

949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.