Fans took centerstage at last night’s celebration of the limited-edition collection launch event in Los Angeles
Irvine, Calif., 2017-Oct-13 — /EPR Retail News/ — Today (October 11, 2017), Taco Bell’s first-ever fashion collection collaboration hits Forever 21 stores nationwide. To celebrate the launch of the collaboration, Taco Bell and Forever 21 brought the new Forever 21 x Taco Bell collection to life in a way only the two brands could.
Fans of both brands were front and center at the launch celebration, which featured a runway show modeled by Taco Bell super fans and influencers, live performances from Taco Bell Feed the Beat® artist Cheat Codes, a pop-up Forever 21 boutique for attendees to purchase pieces from the collection and a live mural created by artist Lefty Out There.
It wouldn’t be a Taco Bell event without craveable food creations, which is why the Taco Bell taco truck was onsite to dish out signature menu items to pair with Twisted Freezes served at the event.
Event attendees had the first peek of the new Forever 21 x Taco Bell collection, and beginning today, fans globally can shop the collection on Forever21.com and in select Forever 21 stores domestically.
Inspired by iconic graphics that each brand is known for and set against a mix of playfully vibrant prints, the collection features tops, bodysuits and cropped hoodies for women. For men, a sweatshirt, hoodie and anorak jacket are updated with pops of color and distinctive illustrations that effortlessly bring the heat. The exclusive collection also features select graphic tees, a pullover and hoodie for girls.
ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarshipprogram. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.
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Source: Taco Bell