Ellen DeGeneres to launch her first pet collection exclusively at PetSmart

PHOENIX and LOS ANGELES CITY,  2016-Jun-19 — /EPR Retail News/ — PetSmart Inc., the leading pet specialty retailer in North America, has entered an exclusive partnership with Ellen DeGeneres’ lifestyle brand, ED, through Posh Paws of New York City. DeGeneres, a pet enthusiast and design icon, will collaborate with PetSmart to create an innovative pet lifestyle brand – Ellen’s first venture into pet products – that taps her design sensibility and PetSmart’s pet know-how to create exciting new products for pet parents everywhere.

“I can barely contain how excited I am to be working with PetSmart. My dogs and I have been running in circles for hours,” stated Ellen DeGeneres.

The comprehensive new pet collection is expected in all 1,450 stores early next year with seasonal updates. The assortment, expected to be priced in the $10 to $50 range, will include pet apparel, beds, bowls, collars, leashes, harnesses, toys and pet carriers, as well as shampoo and other at-home grooming supplies.

“We are thrilled about this collaboration with the ED brand and Ellen, who shares our view that pets make us better people. She is passionate about pets, a tremendously creative design talent and people relate to her and love Ellen’s view on life. She is extremely relevant, especially among millennials, an important demographic that is moving into pet parenthood at a significant rate,” said Ted Passig, EVP of Buying and Sourcing for PetSmart. “Ellen’s unique ED design aesthetic has been brought to life in her work on home design, architecture and a range of human products – and we are excited to be working with her on her very first pet lifestyle brand.”

Ellen has been involved in apparel and home design for more than a decade, and last June she expanded her design platform with the launch of the ED brand, which now has products covering apparel, footwear, bedding and home décor available at a range of retailers. This is Ellen’s first pet lifestyle line and will be exclusively available at PetSmart.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,450 pet stores in the United States, Canada and Puerto Rico and approximately 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ new American lifestyle brand inspired by her iconic style, values and personality. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, bedding & bath and decorative home. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com

Press contact:

PetSmart Public Relations
24-Hour News Media Line
Phone: 623.587.2177

Source: PetSmart

PetSmart: Natural Balance dog and cat foods now available online and will be arriving on store shelves starting this week

PHOENIX, 2015-7-9 — /EPR Retail News/ — PetSmart®, Inc. is proud to announce that Natural Balance dog and cat foods are now available online and will be arriving on store shelves starting this week. The expansion of PetSmart’s premium food selection confirms its commitment to providing customers with an unparalleled selection of quality products for their pets in one convenient destination.

“The introduction of Natural Balance products highlights our commitment to providing pet parents with the very best for their pets,” said Ted Passig, executive vice president, buying and sourcing, PetSmart. “We are thrilled to bring one of the best brands in the marketplace to our customers so they have even more options to care for their pet’s health and well-being.”

Built upon a genuine passion for pets and a commitment to quality, Natural Balance Pet Foods Inc. meets a variety of pet parents’ dog and cat food needs, such as grain-free, limited ingredient, and weight management formulas. Natural Balance products are made with premium quality ingredients and include a variety of dry and canned food, stews and treats. PetSmart will begin selling Natural Balance products throughout the United States, Canada and Puerto Rico starting July 2015.

“At Natural Balance, we believe that every pet has something that makes them unique. That’s why we offer a wide selection of premium quality dog and cat foods that are used and respected worldwide,” said Heather Govea, general manager, Natural Balance. “Expanding our distribution is a huge milestone for our brand. Through PetSmart, we will be able to give more households access to the wholesome offerings their pets deserve.”

For more information on PetSmart and in-store and online availability of Natural Balance products, visit www.petsmart.com.

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we believe pets make us better people. That’s why we create more moments for people to be inspired by pets. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,404 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 400,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

About Natural Balance Pet Foods®
Based in Burbank, California, Natural Balance® was founded in 1989 with the philosophy of providing pets and their owners The Food For a Lifetime® by creating a nutritious variety of premium dog and cat food. Used and respected worldwide by top trainers, breeders and caring pet owners who want the best, Natural Balance products include Ultra Premium balanced meals, grain-free formulas, and L.I.D. Limited Ingredient Diets® with limited protein and carbohydrate sources. Natural Balance products include these and many more unique formulas of dry food, canned food, stews and treats for dogs and cats of all ages. At Natural Balance, the health and safety of pets is our first priority. Our products are made with the finest ingredients and every production run of Natural Balance Pet Foods is tested for nine known contaminants before distribution. Every customer can “Buy With Confidence” and know their pet food is safe by simply visiting our website, then entering the product date code on the bag to find the actual laboratory results posted in real time. For information about Natural Balance, Buy With Confidence and our unique product line, please visit www.naturalbalanceinc.com.

Contacts:
Effie Delimarkos
Golin for PetSmart
972-341-2539
edelimarkos@golin.com
PetSmart Media Line
623-587-2177

PetSmart, Inc. names six new leaders to its senior leadership team

PHOENIX, ARIZONA, 2015-4-2 — /EPR Retail News/ — PetSmart, Inc. (“PetSmart” or the “Company”) today named six new leaders to its senior leadership team who, collectively, will be responsible for key growth areas of the Company, including customer experience, merchandise planning, strategy, initiatives, sourcing and real estate.

The additions to the senior leadership team reflect the first major hires by PetSmart’s newly-installed President and CEO, Michael Massey. Attracting top talent to oversee key business areas and divisions has been a top priority for Mr. Massey, and these appointments further the Company’s renewed and refocused commitment to providing the very best products and services to Pet Parents and their pets.

“As we develop our strategic plan to grow the company, we are making significant and impactful investments by adding top talent to the leadership team and creating new structures and processes to help strengthen operations as we move forward,” said Michael Massey, president and CEO of PetSmart. “This seasoned team of proven retail experts will help PetSmart realize our goal of building emotional connections with Pet Parents at all touch points, efficiently delivering everything they need and want, and doing it all at the best value.”

Joining the Company are: Eran Cohen, executive vice president of Customer Experience; Ron Cooperman, executive vice president of Strategy, Initiatives and Real Estate; Ted Passig, executive vice president of Buying and Sourcing; Phil Vostrejs, executive vice president of Merchandise Planning Allocation, Distribution and Supply Chain; and Brian Amkraut, senior vice president of Real Estate.

The Company also announced today that Gregg Scanlon has been promoted to senior vice president of Store Operations and Services and through this promotion has been named to the senior leadership team.

Eran Cohen, EVP of Customer Experience, will oversee all aspects of PetSmart’s customer experience and seek to better engage consumers at every touch point with the company (in-store, online, mobile). He will also refocus the Company’s efforts on digital integration and social interaction to create seamless, positive experiences for all customers. Eran will join PetSmart from Diane Von Furstenberg, a global luxury lifestyle brand, where he oversaw global marketing, e-commerce and public relations – including digital media and strategy. Mr. Cohen also served as chief marketing officer at New York & Co, Inc. and Payless ShoeSource and in senior leadership positions at Gap, Inc. and Esprit de Corp.

Ron Cooperman, EVP Strategy, Initiatives and Real Estate, will oversee the development and execution of the Company’s real estate strategy to support PetSmart’s growth plan. He will lead a new area called retail initiatives, including exploring new formats to engage customers in new markets. He will also oversee the Real Estate area. Mr. Cooperman has worked in various industries including medical devices, quick serve restaurants and financial services. He served in a number of leadership roles at Collective Brands.

Ted Passig, EVP Buying and Sourcing, will lead a redesigned merchant organization as well as a new product development and sourcing organization that will drive efficiency and create a best-in-class direct overseas sourcing operation streamlining the Company’s product cost. A retail veteran with more than 25 years of experience, Mr. Passig is a strategic, results-driven leader who has held several senior roles in buying and stores at The May Department Stores, Homeplace and Payless ShoeSource.

Phil Vostrejs, EVP of Merchandising Planning, Allocation, Distribution and Supply Chain, will oversee a new, streamlined planning, allocation and distribution organization that best supports the Company’s growth plan. With more than 20 years of retail experience, Phil is a seasoned leader with experience in merchandise planning and distribution, and specific expertise in consumer segmentation, strategic planning and execution.

Brian Amkraut, SVP Real Estate, will work alongside Ron Cooperman in designing the Company’s overall real estate strategy to drive growth through market identification and development, store design and format change and increasing the efficiency of store construction. Amkraut is a proven retail leader with experience in retail operations, merchandising, store development and procurement. He joins PetSmart from Payless Holdings after serving in strategy roles for CVS Health and the Boston Consulting Group.

The Company also announced that Phil Bowman (executive vice president of Customer Experience), Matt McAdam (executive vice president of Merchandising and Real Estate), and Eddie Burt (senior vice president of Real Estate) are no longer with PetSmart effective today. In addition, Bruce Thorn (executive vice president of Store Operations, Services and Supply Chain) has decided to leave the Company.

Michael J. Massey was named president and CEO on March 11, 2015 following the completion of PetSmart’s previously announced acquisition by a consortium led by BC Partners and including La Caisse de dépôt et placement du Québec, StepStone and Longview Asset Management.

About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we believe pets make us better people. That’s why we create more moments for people to be inspired by pets. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,404 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Through petsmart.com and pet360.com, we offer the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 400,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Media Contacts
Teneo Strategy
Jimmy Asci
(202) 352-1829
jimmy.asci@teneostrategy.com

PetSmart
Michelle Friedman
(602) 478-0788
mfriedman@ssg.petsmart.com