PetSmart: Natural Balance dog and cat foods now available online and will be arriving on store shelves starting this week

PHOENIX, 2015-7-9 — /EPR Retail News/ — PetSmart®, Inc. is proud to announce that Natural Balance dog and cat foods are now available online and will be arriving on store shelves starting this week. The expansion of PetSmart’s premium food selection confirms its commitment to providing customers with an unparalleled selection of quality products for their pets in one convenient destination.

“The introduction of Natural Balance products highlights our commitment to providing pet parents with the very best for their pets,” said Ted Passig, executive vice president, buying and sourcing, PetSmart. “We are thrilled to bring one of the best brands in the marketplace to our customers so they have even more options to care for their pet’s health and well-being.”

Built upon a genuine passion for pets and a commitment to quality, Natural Balance Pet Foods Inc. meets a variety of pet parents’ dog and cat food needs, such as grain-free, limited ingredient, and weight management formulas. Natural Balance products are made with premium quality ingredients and include a variety of dry and canned food, stews and treats. PetSmart will begin selling Natural Balance products throughout the United States, Canada and Puerto Rico starting July 2015.

“At Natural Balance, we believe that every pet has something that makes them unique. That’s why we offer a wide selection of premium quality dog and cat foods that are used and respected worldwide,” said Heather Govea, general manager, Natural Balance. “Expanding our distribution is a huge milestone for our brand. Through PetSmart, we will be able to give more households access to the wholesome offerings their pets deserve.”

For more information on PetSmart and in-store and online availability of Natural Balance products, visit www.petsmart.com.

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we believe pets make us better people. That’s why we create more moments for people to be inspired by pets. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,404 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 400,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

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About Natural Balance Pet Foods®
Based in Burbank, California, Natural Balance® was founded in 1989 with the philosophy of providing pets and their owners The Food For a Lifetime® by creating a nutritious variety of premium dog and cat food. Used and respected worldwide by top trainers, breeders and caring pet owners who want the best, Natural Balance products include Ultra Premium balanced meals, grain-free formulas, and L.I.D. Limited Ingredient Diets® with limited protein and carbohydrate sources. Natural Balance products include these and many more unique formulas of dry food, canned food, stews and treats for dogs and cats of all ages. At Natural Balance, the health and safety of pets is our first priority. Our products are made with the finest ingredients and every production run of Natural Balance Pet Foods is tested for nine known contaminants before distribution. Every customer can “Buy With Confidence” and know their pet food is safe by simply visiting our website, then entering the product date code on the bag to find the actual laboratory results posted in real time. For information about Natural Balance, Buy With Confidence and our unique product line, please visit www.naturalbalanceinc.com.

Contacts:
Effie Delimarkos
Golin for PetSmart
972-341-2539
edelimarkos@golin.com
PetSmart Media Line
623-587-2177