Macy’s chief marketing officer Martine Reardon to leave the company

CINCINNATI, 2016-Apr-14 — /EPR Retail News/ — Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

“I am extremely proud of the work that I have led in building Macy’s into an international omnichannel brand. We have established a clear and compelling brand promise rooted in fashion, entertainment, pop culture, value and newness, and opened potential new avenues for growth,” Reardon said. “I will miss my Macy’s family terribly, but I am looking forward to taking time for me now. The marketing organization at Macy’s is incredibly deep and talented, and I am excited for my colleagues to carry on the work we began together.”

Terry Lundgren, Macy’s, Inc. chairman and chief executive officer, said, “It is with deep sadness that we accept Martine’s resignation from Macy’s. Martine is a very special executive who has come to personify the spirit, energy and integrity of Macy’s. She has poured her mind, heart and soul into making Macy’s the industry leader it is today. Martine’s leadership, insight, creativity and expertise have enabled Macy’s to compete in physical stores and digitally as customer shopping preferences have evolved. Our entire organization will miss Martine. We salute her many accomplishments and wish her the very best in the next chapter of her life and career.”

Reardon was named Macy’s Chief Marketing Officer in February 2012. She leads Macy’s multi-faceted world of marketing, including macys.com and the company’s advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis for its 730 stores nationwide. Under Reardon’s direction, Macy’s highly acclaimed national marketing team has received numerous honors, including Emmys, Reggies, Clios, Effies, Racies and Art Directors ClubAwards.

Reardon rose through the ranks at Federated Department Stores, Inc. and Macy’s, Inc., beginning in the special events department at Abraham and Straus. Under her leadership, Macy’s has received many significant retail industry accolades for marketing, including Mobile Marketer of the Year, Direct Marketer of the Year, Brandweek Marketer of the Year and the L2 Genius Award for digital relevance in retail marketing several years running.

Reardon has received the “Power of Women to Make A Difference” Award from the United Way of New York City, the Lifetime Mission Achievement Award from the American Heart Association, and the Matrix Award from the New York Women in Communications, and has served as Advertising Women of New York’s honoree at its Annual Roast.

A member of Macy’s Executive Committee, Reardon sits on the board of the Make-A-Wish Foundation, as well as the Retail Advertising Marketing Association (RAMA), a division of the National Retail Federation. She has chaired the American Heart Association’s annual Go Red For Women New York City luncheon since 2006, is a member of the International Women’s Forum, and participates in many industry events and conferences as keynote speaker.

A search for Reardon’s successor is now beginning.

Macy’s, Inc. (NYSE:M), with corporate offices in Cincinnati and New York, is one of the nation’s premier retailers, with fiscal 2015 sales of $27.079 billion. The company operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, Macy’s Backstage and Bluemercury, as well as the macys.com, bloomingdales.com and bluemercury.com websites. Bloomingdale’s in Dubai is operated by Al Tayer Group LLC under a license agreement.

All statements in this press release that are not statements of historical fact are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of Macy’s management and are subject to significant risks and uncertainties. Actual results could differ materially from those expressed in or implied by the forward-looking statements contained in this release because of a variety of factors, including conditions to, or changes in the timing of, proposed transactions, prevailing interest rates and non-recurring charges, competitive pressures from specialty stores, general merchandise stores, off-price and discount stores, manufacturers’ outlets, the Internet, mail-order catalogs and television shopping and general consumer spending levels, including the impact of the availability and level of consumer debt, the effect of weather and other factors identified in documents filed by the company with the Securities and Exchange Commission.

(NOTE: Additional information on Macy’s, Inc., including past news releases, is available at www.macysinc.com/pressroom.)

Source: Macy’s, Inc.

Macy’s, Inc.
Media – Jim Sluzewski, 513-579-7764
or
Investor – Matt Stautberg, 513-579-7780

Macy’s launches collaboration with online fashion tech start-up Nineteenth Amendment on macys.com

NEW YORK, NY, 2015-9-1 — /EPR Retail News/ — Macy’s (NYSE:M) today announced the launch of a collaboration with online fashion tech start-up company Nineteenth Amendment on macys.com. The exclusive partnership will expose Nineteenth Amendment’s stable of up-and-coming designers to Macy’s Millennial shoppers who will have the opportunity to purchase garments made on demand in the USA from more than 300 designers worldwide. This alliance is the result of Macy’s mentoring of the fashion tech start-up as part of the inaugural New York Fashion Tech Lab in 2014.

Nineteenth Amendment curates a collection of vetted designers from around the globe and presents their collections in 19-day pre-sales on nineteenthamendment.com. Once the collections are sold, they are put into production. This unique business model allows designers to directly sell their pieces to individual shoppers, who will receive a custom-made garment, produced in a limited quantity and made in the USA, leaving no excess inventory.

“What Nineteenth Amendment provides to independent designers is a risk-free way to come to market,” said Terry Lundgren, Macy’s, Inc. chairman and chief executive officer. “This innovative concept gives customers a made-to-order product and a great shopping experience, while in turn helping new fashion talent find and build an audience, piece by piece. We’re excited to give macys.com customers the opportunity to connect with the design stars of tomorrow while they shop for unique limited-edition apparel.”

“Our mission at Nineteenth Amendment is to launch the next massive designer by giving independent talent around the world an inventory-less business model built for the digital age, while helping to grow U.S. manufacturing and giving shoppers a voice in the future of fashion,” said Nineteenth Amendment co-founders Amanda Curtis and Gemma Sole. “This collaboration is a testament to Macy’s commitment to pushing fashion forward while giving macys.com customers the opportunity to discover and support independent designers from around the world.”

This exclusive relationship with nineteenthamendment.com to support their designer pre-sales via promotional integration will give millions of shoppers who visit macys.com every day the opportunity to browse hard-to-find independent designer collections. Looking to the future, macys.com will have the ability to provide its customers with exclusive first look access to purchase pieces from specially curated designers and collections.

Macy’s and Nineteenth Amendment began working together as part of the NY Fashion Tech Lab, a business of fashion accelerator that is a result of a collaboration between the Partnership Fund for New York City, Springboard Enterprises and major fashion retailers, including Macy’s. The focus of the Lab is to target early stage companies that have developed innovations at the intersection of fashion, retail and technology. Macy’s and Nineteenth Amendment were both participants in the first class of the Lab during the summer of 2014. Macy’s executives chose to mentor the Nineteenth Amendment team for three months and this collaboration resulted in a relationship that will broaden the reach of Macy’s online store into the emerging designer landscape. To learn more about Nineteen Amendment, please visit macys.com/nineteenthamendment.

As a founding member of the Tech Lab, Macy’s believes that the resulting collaborations could yield incredible innovations that have the capability to revolutionize the retail shopping experience. This alliance launching today continues Macy’s long-standing commitment to emerging talent, inclusive of the company’s support of Fashion Incubators in cities across the country, as well as its business of retail program focused on women-owned and multicultural businesses – The Workshop at Macy’s.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Source: Macy’s

Macy’s
Holly Thomas, 646-429-5250
holly.thomas@macys.com
or
Orlando Veras, 646-429-7450
orlando.veras@macys.com
or
Amanda Curtis, 617-777-4161
amanda@nineteenthamendment.com