Macy’s chief marketing officer Martine Reardon to leave the company

CINCINNATI, 2016-Apr-14 — /EPR Retail News/ — Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

“I am extremely proud of the work that I have led in building Macy’s into an international omnichannel brand. We have established a clear and compelling brand promise rooted in fashion, entertainment, pop culture, value and newness, and opened potential new avenues for growth,” Reardon said. “I will miss my Macy’s family terribly, but I am looking forward to taking time for me now. The marketing organization at Macy’s is incredibly deep and talented, and I am excited for my colleagues to carry on the work we began together.”

Terry Lundgren, Macy’s, Inc. chairman and chief executive officer, said, “It is with deep sadness that we accept Martine’s resignation from Macy’s. Martine is a very special executive who has come to personify the spirit, energy and integrity of Macy’s. She has poured her mind, heart and soul into making Macy’s the industry leader it is today. Martine’s leadership, insight, creativity and expertise have enabled Macy’s to compete in physical stores and digitally as customer shopping preferences have evolved. Our entire organization will miss Martine. We salute her many accomplishments and wish her the very best in the next chapter of her life and career.”

Reardon was named Macy’s Chief Marketing Officer in February 2012. She leads Macy’s multi-faceted world of marketing, including macys.com and the company’s advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis for its 730 stores nationwide. Under Reardon’s direction, Macy’s highly acclaimed national marketing team has received numerous honors, including Emmys, Reggies, Clios, Effies, Racies and Art Directors ClubAwards.

Reardon rose through the ranks at Federated Department Stores, Inc. and Macy’s, Inc., beginning in the special events department at Abraham and Straus. Under her leadership, Macy’s has received many significant retail industry accolades for marketing, including Mobile Marketer of the Year, Direct Marketer of the Year, Brandweek Marketer of the Year and the L2 Genius Award for digital relevance in retail marketing several years running.

Reardon has received the “Power of Women to Make A Difference” Award from the United Way of New York City, the Lifetime Mission Achievement Award from the American Heart Association, and the Matrix Award from the New York Women in Communications, and has served as Advertising Women of New York’s honoree at its Annual Roast.

A member of Macy’s Executive Committee, Reardon sits on the board of the Make-A-Wish Foundation, as well as the Retail Advertising Marketing Association (RAMA), a division of the National Retail Federation. She has chaired the American Heart Association’s annual Go Red For Women New York City luncheon since 2006, is a member of the International Women’s Forum, and participates in many industry events and conferences as keynote speaker.

A search for Reardon’s successor is now beginning.

Macy’s, Inc. (NYSE:M), with corporate offices in Cincinnati and New York, is one of the nation’s premier retailers, with fiscal 2015 sales of $27.079 billion. The company operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, Macy’s Backstage and Bluemercury, as well as the macys.com, bloomingdales.com and bluemercury.com websites. Bloomingdale’s in Dubai is operated by Al Tayer Group LLC under a license agreement.

All statements in this press release that are not statements of historical fact are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of Macy’s management and are subject to significant risks and uncertainties. Actual results could differ materially from those expressed in or implied by the forward-looking statements contained in this release because of a variety of factors, including conditions to, or changes in the timing of, proposed transactions, prevailing interest rates and non-recurring charges, competitive pressures from specialty stores, general merchandise stores, off-price and discount stores, manufacturers’ outlets, the Internet, mail-order catalogs and television shopping and general consumer spending levels, including the impact of the availability and level of consumer debt, the effect of weather and other factors identified in documents filed by the company with the Securities and Exchange Commission.

(NOTE: Additional information on Macy’s, Inc., including past news releases, is available at www.macysinc.com/pressroom.)

Source: Macy’s, Inc.

Macy’s, Inc.
Media – Jim Sluzewski, 513-579-7764
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