The Future’s Bright And Brightly Coloured For Crocs

With the anticipated launch of their latest collection of light and flexible footwear called ‘Light on Your Feet’ the first of four amazing new ranges, due to be released anytime, Crocs are well and truly back on the radar and are taking us in a whole new direction. For a start these unisex designs will include a lot more cushioning and are a lot lighter than your typical running shoe.

The new collection is rumoured to have more appeal to the fashion-conscious among us and the first to be launched is aimed in particular at an altogether younger audience. The new additions to the existing Crocs range are a totally new range of Crocs sneakers that will be available in four gorgeous colour-ways, black/white, navy/white, true red/white and white pearl/white and in two new styles, a lace-up called the Hover and the Bowen. Exciting stuff!

The success of Crocs, from the highs when they first began in 2002 with their injection of fun and colour to these holey and easy-to-wear shoes to the lows some years later when the market was literally flooded with cheaper copy-cat knock-off styles that pushed Crocs out of the way for a while, and then back to recent years when Crocs have been doing some very interesting things with their resin footwear that has once again had people sitting up and taking notice.

Crocs have long been associated with fun and colour but people don’t always see the other fantastic attributes that these shoes can also offer, they are light-weight (which can be really refreshing after a hard day in work shoes) they’re odour-resistant (again, a great quality in a pair of shoes), they don’t mark easily and they are soft and flexible so they’re perfect for all kinds of jobs, inside or out. Their comfort is also worth mentioning since Crocs really do massage your feet when you wear them, those well-placed nubs on the foot bed are so welcome and really do a great job to help you relax at the end of the day, or during the day if you wear these shoes to go about your daily job or whilst at home.

Via EPR Network
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Reebok Easytones Have The X Factor

Tomorrow night’s X Factor will be the starting point for the re-launch of the Reebok ReeTone Campaign. The main focus is the best selling Reebok EasyTone trainer that claimed to stimulate muscle activity, leading to improvements in muscle density and overall general fitness.

The Summer Reebok EasyTone campaign was supported by ex-glamour model and body-icon Kelly Brook. The ex-glamour model appeared on billboards and posters worldwide wearing nothing but the Reebok trainers. This generated a large amount of publicity for the brand and many retailers saw sales sky rocket. However, interest is set to heighten even further with the launch of the new TV advertising campaign. The advert, which will air during tomorrow night’s X Factor show, features Kelly Brook completing household chores in skimpy outfits and a pair of Reebok EasyTone trainers.

Reebok are spending thousands of pounds in the second round of advertising, in an attempt to generate even more interest in the fitness footwear range. In order to concrete the publicity, Reebok have also enlisted the help of several male celebrities such as F1 driver Lewis Hamilton and Footballer Thierry Henry. These endorsements are targeted at getting males, who are interested in health and fitness, to start considering the toning shoes as part of their exercise wardrobe.

Via EPR Network
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