Baskin-Robbins to donate 11 cents from every ice cream scoop sold on Veterans Day to the United Service Organizations

Baskin-Robbins to donate 11 cents from every ice cream scoop sold on Veterans Day to the United Service Organizations
Baskin-Robbins to donate 11 cents from every ice cream scoop sold on Veterans Day to the United Service Organizations


Brand brings back First Class Camouflage as its November Flavor of the Month in honor of our Nation’s Military Service Members and their families

CANTON, Mass., 2016-Nov-03 — /EPR Retail News/ — Baskin-Robbins today (November 1, 2016) announced that on Veterans Day – Friday, November 11 – it will support America’s service members and military families by donating 11 cents from every ice cream scoop sold at Baskin-Robbins locations nationwide to the United Service Organizations (USO).

The effort is part of Baskin-Robbins’ ongoing commitment to show appreciation for those who selflessly serve, and is a nod to USO’s recently launched Force Behind the Forces campaign. The campaign encourages Americans to stand behind “The Force,” as a community of supporters committed to connecting service members to the things they hold dear. Baskin-Robbins has a long history of serving those who serve our country and is committed to supporting the military community through its continued partnership with the USO, which is celebrating its 75th anniversary this year.

Baskin-Robbins is also excited to celebrate the military community with First ClassCamouflage, which returns to active duty as its November Flavor of the Month. First Class Camouflage features chocolate, salty caramel and cake-flavored ice cream and can be enjoyed in a freshly-baked Camouflage Waffle Cone, which features the classic military colors of green, brown and tan.

“We’re humbled and excited to honor our military service members and veterans once again through our partnership with the USO this November, and with the return of First Class Camouflage,” said Weldon Spangler, Senior Vice President, Baskin-Robbins U.S. and Canada. “It’s a great opportunity to show support for those who serve our country and thank them for their commitment to our nation.”

Baskin-Robbins continues to add more military veterans to its U.S. franchisee base by offering one of the best financial incentives in the industry. The extraordinary incentive program offers a free initial franchise fee, a $25,000 value, for a veteran’s first shop and heavily discounted royalty rates for the first five years that the store is open.** These special incentives reflect the brand’s desire to attract prior service members to become franchisees because it believes that the core values and discipline of the armed forces serve as an excellent basis for a franchisee candidate. The incentive program will continue to be offered in 2017, so qualified veterans are encouraged to apply to be considered.

In addition to paying tribute to our nation’s military, Baskin-Robbins is excited to kick off the holiday season this month with the return of its iconic Turkey Cake. This Baskin-Robbins classic is made with sugar cone legs and can be customized with a guest’s favorite flavor. Guests can pre-order the Turkey Cake either in-store or online at

Guests can also make their holiday dessert table complete with a selection of seasonal ice cream flavors, including Snickerdoodle, which is made with cinnamon-crème flavored ice cream, snickerdoodle cookie pieces, and a cinnamon cookie-flavored ribbon or Winter White Chocolate, made with white chocolate-flavored ice cream and chocolate cherry pieces.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit or follow us on Facebook (, Twitter ( or Instagram ( For more information about the USO, visit

* This donation is inclusive of all regular (4oz) and kids (2.5oz) scoops of ice cream sold as cups and cones on Friday, November 11, 2016. The donation is based on regular-priced cup and cone scoop sales only, and does not include scoops that are used in other desserts (i.e. sundaes, beverages, cakes, take home, novelties, etc.).

** See the Baskin-Robbins Franchise Disclosure Document for full details.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,700 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit

About the USO

The USO strengthens America’s military service members by keeping them connected to family, home and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort and support. The USO is not a government agency, but a private nonprofit organization. Our programs, services and entertainment tours are made possible by the American people, the support of our corporate partners and the dedication of our volunteers and staff. To join us in this important mission, and to learn more about the USO, please visit

Justin Drake
Phone: 781-737-5200

Source: Baskin-Robbins


Starbucks and its customers raised $455,000 for USO (United Service Organizations)

SEATTLE, 2015-12-14 — /EPR Retail News/ — The USO (United Service Organizations) has long been known as a home away from home for U.S. service personnel. The nonprofit’s services are complimented by providing a taste of home with Starbucks Coffee, and much more.

A recent effort by Starbucks and its customers raised approximately $455,000 for the USO and will provide thousands of VIA® to troops. Last month (November 1-11) Starbucks donated $5 from the online or in-store purchase of every Veterans Starbucks Card to the USO Transition 360 Alliance and made a matching donation of Starbucks VIA® Instant Coffee to the USO for delivery to active duty servicemen and women around the world.

The funds will support an initiative launched in May called the USO Transition 360 Alliance, which provides backing to military personnel and their families as they transition to civilian life, including career services and family support.

“At the USO, one of our core values is ‘do the right thing,’” said Lisa Anastasi, USO Senior Vice President of Development. “This is definitely a value we have in common with Starbucks. Whether we are helping deployed troops, military children or someone transitioning out of the military, we are dedicated to providing the right kind of support, even if it is harder to deliver. Through our partnership with Starbucks, the USO team has seen that they genuinely want to help us support our nation’s military.”

‘The End-to-End Solution for Military Members’

Matt Kress, manager of Starbucks Veterans and Military Affairs, said there’s a natural fit between the company and the USO, which was founded just prior to World War II to maintain morale in the armed forces at home and abroad. “When you think about troop welfare, USO is the first name that comes to mind,” he said. “They have an exceptional reputation with the U.S. military. They want to be the end-to-end solution for military members from the day they enter the service to a successful departure from the service and reintegration into civilian life. They look to Starbucks because we have an unparalleled social reach and cultural currency.”

Kress, a retired Marine who served in Iraq in the early 2000s, stressed that the USO’s traditional role is as appreciated now as it has been over the organization’s nearly 75-year history.

“You can count on the USO to be there to provide the small things that make your existence a lot better, ranging from using one of their call centers to get in touch with your family to providing a care package that gets you some of those things that you need, whether it’s shaving cream or a cup of Starbucks coffee,” said Kress.

Since 2009, Starbucks has donated over 400,000 packages of Starbucks VIA® to the USO, as well as thousands of pounds of coffee, K-Cup® Packs, pastries and coffee machines for use in USO centers around the world.

“Getting a cup of coffee is something your average American takes for granted,” Anastasi added. “When service members have had a stressful day, a cup of coffee gives them a taste of home and can help take their minds out of the war zone, even for a few minutes. It is hard to put a price on that. We receive great feedback from our service members when they receive these types of gifts that remind them of a taste of home.”

More than a Decade of Starbucks Support of Service Members, Veterans and Military Families

The VIA® coffee donation is one of the ways Starbucks, its partners (employees) and customers have actively supported military service members. Here are some other examples:

2002 – Starbucks worked with the Red Cross to send its first shipment of coffee overseas to troops. Members of the Starbucks Armed Forces Network (AFN) have since regularly organized care package shipments.

2003 – A Starbucks store in Fredericksburg, Virginia donated 93 pounds of coffee. It was delivered by then-Chairman of the Joints Chiefs of Staff Air Force Gen. Richard B. Myers during a holiday trip to the region.

2004 – 12,000 pounds of Starbucks coffee from the company’s roasting plant in Kent, Washington was shipped to Andrews Air Force Base in Maryland. At Andrews, airmen with the 89th Aerial Port packed the coffee on pallets and loaded it aboard a C-17. Since that trip, another 5,000 pounds went overseas to troops in August 2005, 18,000 pounds in December 2005 and 1,100 in July 2006.

November 2013 – Starbucks commits to creating career opportunities for 10,000 veterans and military spouses by the end of 2018. To date, Starbucks has hired more than 5,500.

November 2014 – Starbucks raised funds for organizations supporting veterans and active duty service members through The Concert for Valor and a book co-authored by Howard Schultz and Rajiv Chandrasekaran, “For Love of Country.”

December 2014 – Members of the Starbucks Armed Forces Network (AFN) have regularly organized care package shipments, including over 50 boxes shipped by the AFN for service members.

June 2015 – Starbucks Military Mondays program launches, and expands later in the year, bringing legal expertise to veterans at Starbucks stores.

Throughout 2015 – Starbucks dedicated 16 Military Family Stores and plans to dedicate a total of 30 across the country by the end of 2016.

November 2015 – The company expanded the Starbucks College Achievement Plan to enable partners who are current or former members of the U.S. Armed Forces to extend their tuition-free education benefit to a spouse or child. (In January 2016, the Starbucks Newsroom will feature families who are embracing this new benefit)

November 2015 – Starbucks announced a new pay-for-service-benefit, which will cover up to 80 hours of pay each year for service obligations for active duty or reservists in the U.S. Armed Forces and National Guard.

For more information on this news release, contact Starbucks Newsroom.

SOURCE: Starbucks Corporation


Starbucks and its customers raised $455,000 for USO (United Service Organizations)

Starbucks and its customers raised $455,000 for USO (United Service Organizations)