Lindex unveils Autumn/Winter 2016 collection

Lindex unveils Autumn/Winter 2016 collection
Lindex unveils Autumn/Winter 2016 collection

 

Gothenburg, Sweden, 2016-Aug-16 — /EPR Retail News/ — Lindex Autumn 2016 lookbook presents a strong and conceptual collection inspired by soft femininity and classic sharp 60’s details and silhouettes.

“For autumn 2016, we have focused on different types of silhouettes to create strong and contemporary looks. The A-line and ankle length pieces are a nod to the 60’s trend. We also wanted to embrace feminine influence by adding the flattering bell shape to jumpers, skirts and dresses”, says Annika Hedin, Lindex Head of Design.

Lindex autumn collection is built around silhouettes and shapes, with dense and bouncy fabrics, hairy yarns, graphic patterns as well as intricate details such as statement zip pulls and matte metal buttons. The oversized balloon sleeves seen on beautiful knitwear are another unique detail to the new collection.

The colour palette is strong with hues of deep berry and wine, dark navy, black, orange, green and teal.

Lindex autumn collection launches in store and at lindex.com from September 2016.

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Source: Lindex

H&M unveils the first three looks from the KENZO x H&M collection

STOCKHOLM, SWEDEN, 2016-Jul-27 — /EPR Retail News/ — H&M is pleased to reveal the first three looks from the KENZO x H&M collection, each bursting with the print, colour and individuality that define the collaboration. The look book images have been shot on a variety of artists, young creatives and influencers, each an ambassador for KENZO x H&M. The collection will be available in over 250 selected H&M stores worldwide, as well as online, from November 3.

Press Contact:

Phone: +46 8 796 53 00
Email: mediarelations@hm.com

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H&M unveils the first three looks from the KENZO x H&M collection

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H&M, unveils, first three looks, KENZO x H&M collection

 

Source: H&M

Carphone Warehouse unveils its latest marketing campaign starring Keith Lemon

London , 2016-Jul-23 — /EPR Retail News/ — Carphone Warehouse has today unveiled its latest marketing campaign starring Keith Lemon, debuting first in cinema alongside this year’s summer blockbusters.

Travelling to Dubai where everyone always gets what they ask for, the ad shows Keith ‘rolling’ in a gold plated G-Wagon flanked by a Lamborghini and Ferrari, and sporting his latest swimming trunks on a private super yacht with some new local friends.

Filmed over three days in an opulent Dubai where everything is upgraded, and in the scorching heat of the desert, Keith continues his quest to tell the nation to just ask Carphone Warehouse for a ‘proper good upgrade deal’.

In what is Keith Lemon’s fifth appearance for Carphone Warehouse, the new campaign created by Brothers and Sisters, kicks off with a full 60” second ad in cinemas across the UK from 22nd July. It is expected nearly 7 million viewers will flock to the cinema to see this year’s hottest summer blockbusters – Star Trek Beyond, Suicide Squad and Magnificent 7 – and Carphone Warehouse is taking full advantage of several ad gold spots for maximum exposure.

The 30” and 40” second TV ads will make their debut on the 8th September, as the campaign enters its next phase ahead of one of the busiest periods of the year. In addition, four short videos have been produced specifically for social media to be seeded across Carphone Warehouse’s social channels including YouTube and Facebook. These short bursts see Keith trying his hand at golf and extreme fishing, reinforcing how ‘satisfying’ and ‘spectacular’ getting an upgrade deal from Carphone Warehouse is.

Gary Booker, Chief Marketing Officer at Dixons Carphone said, “We’re the only place where customers can compare thousands of tariffs across the major networks, including iD, and we know customers won’t get a cheaper new or upgrade deal anywhere else, with a clear promise we won’t be beaten on price.

“We want to continue to be in front of customers all the time talking about our great upgrade deals. Launching in cinema first, then following with TV and additional social content allows us to maximise the impact of the campaign as we move into the key September and October months in the lead up to Christmas.”

Matt Charlton, CEO at Brothers and Sisters said, “For the fifth installment in our series with Keith Lemon, we loved the idea of travelling to a place where you can upgrade anything, because as Keith says, Carphone give you a proper good upgrade deal.

“Dubai is known for being bigger, better, bling-ier, so what better setting for Keith to upgrade everything he comes across – he even ropes in a sunglasses wearing falcon!”

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information, please contact:

Carphone Warehouse Press Office at M&C Saatchi PR on:
carphonewarehouse@mcsaatchi.com
0207 544 3600

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Carphone Warehouse unveils its latest marketing campaign starring Keith Lemon
Carphone Warehouse unveils its latest marketing campaign starring Keith Lemon

 

Source: Dixons Carphone

Carphone Warehouse unveils new Universal VR Headset from Goji

London,, 2016-Jul-15 — /EPR Retail News/ — Wednesday 13th July 2016: Carphone Warehouse unveils new Goji Universal Virtual Reality (VR) Headset as the latest addition to its accessories range.

The Universal VR Headset from Goji takes customers into the cinematic world of virtual reality, where imagination becomes reality, for just £39.99. Users will be able to fully immerse themselves in a virtual reality environment, enjoying new content in the most engaging way possible with 360-degree videos and 3D games.

Built with soft, cushioning and lightweight materials, the Goji Universal VR Headset is comfortable to wear. It connects easily to earphones whilst the charging cable securely holds the phone in place whilst in use.

Dean Kramer, Accessories Director at Carphone Warehouse said: “Everyone should have the opportunity to try the latest VR technology, so we’re bringing a universal headset to our stores for our customers to experience. At just half the price of some other headsets currently available and compatible with a range of handsets, we’d encourage everyone to pop into their local store where our staff will be on hand to assist those looking to test out this latest mobile accessory.”

The VR headset is compatible with most handsets* including iPhone 6 and iPhone 6 Plus. There’s already a robust catalogue of 3D apps customers can enjoy for Android and iOS including games, films, 360-degree video and experiential content. The headset is also equipped with magnetic controls to pause and resume playback so you never miss a moment.

The Universal VR headset from Goji, will be available to buy from Carphone Warehouse at www.carphonewarehouse.com and in-store from Saturday 16th July.

*The maximum dimensions of a handset to fit with the Universal Goji VR Headset are 165mm x 84mm x 10.5mm. It is not compatible with flip-phones.

For more information, please contact:

Carphone Warehouse Press Office at M&C Saatchi PR on:
Gabriella Smith Gabriella.Smith@mcsaatchi.com
Isobel Turriff isobel.turriff@mcsaatchi.com
carphonewarehouse@mcsaatchi.com

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016

Contact:

For general (non-media) enquiries please call:

Dixons Retail switchboard on 0844 800 2030
Carphone Warehouse switchboard on 0370 111 6565

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Carphone Warehouse unveils new Universal VR Headset from Goji
Carphone Warehouse unveils new Universal VR Headset from Goji

 

Source: Dixons Carphone