- Store located in Da Nang International Airport
- Second new Costa Coffee market to open in partnership with Autogrill this year
London, 2017-Oct-06 — /EPR Retail News/ — Costa Coffee, the UK’s Favourite Coffee Shop Brand and the second largest coffee shop operator in the world, has opened the doors of its first store in Vietnam, in Da Nang International Airport. This is the second market opening with Costa Coffees newest global partner Autogrill.
South East Asia is an exciting market for Costa Coffee and this opening marks the start of an ambitious new store openings programme for the region. Last month Costa Coffee opened its first store in Jakarta in Soekarno–Hatta international airport, with a second store planned to open in Jakarta in the coming months.
The new opening has created a number of jobs in the market, with team training taking place in stores in the Philippines, creating an excellent opportunity to bring the brand to life and experience a working Costa Coffee store, with real customers and colleagues. This enabled the teams to pull on local knowledge for service style, develop inter-market relationships, and ensure that the true Costa experience has been brought to Vietnam for the launch.
The food and drink products available in Vietnam were created in line with those served in Jakarta, incorporating core Costa Coffee products as well as blended iced drinks and indulgent Frostinos, such as the Double Chocolate Cookie Mocha. The food range includes Costa classics such as salads, toasties and sandwiches, along side a mix of European and South East Asian decadent cakes, desserts and healthy treats.
Matt Kenley, Head of Costa Coffee South East Asia, said: “We are delighted to extend our global presence with our opening in Vietnam, a dynamic, desirable and thriving country with an established coffee culture. Costa is all about great people and great handcrafted coffee and in partnership with Autogrill we are confident that Costa Coffee will appeal to coffee lovers in Vietnam”
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa is now part of Whitbread PLC, which this year celebrates its 275th Anniversary as a great British business.
With over 2,200 coffee shops in the UK and more than 1,200 in 29 international markets we are the fastest growing coffee shop business in the UK and are proud to be the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for seven years running (2010, 2011, 2012, 2013, 2014 & 2015 and 2016).
Looking after coffee growers is extremely important to us, which is why we established The Costa Foundation, a registered charity with the aim to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 72 schools and improved the social and economic welfare of coffee-growing communities.
Source: Costa Coffee
