Arteixo, Spain, 2016-Sep-10 — /EPR Retail News/ — Zara opens its doors to its first store in Vietnam at Ho Chi Minh City’s Vincom Center. The new store has a total space of 2,400 square meters spread over two floors to include over 1,800 square meters of commercial space. The store displays all the brand’s latest collections (Woman, Basic, TRF, Kids and Man).
Zara’s Vincom Center store showcases an elegant façade which includes full height windows framed by metallic meshing to invite the attention of passers-by. The essence of the new store image can be summed up in four words: beauty, clarity, functionality and sustainability. A sleek white surface spans the ceiling and walls so that the limits within the store are no longer defined. This helps to create the illusion of space and freedom while creating a backdrop which enhances the beauty of the fashion creations. The space invites the customer to enjoy as never before the experience of feeling, touching, observing and interacting with the merchandise.
The store at Vincom Center also incorporates all the green-building criteria stipulated by Zara’s parent group Inditex. In accordance with the Group’s environmental plan, Sustainable
Inditex, eco-efficient stores consume 30% less energy and half as much water compared with a conventional store. The Group’s aim is to ensure that all of its stores are eco-efficient by 2020.
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