- Following several collaborations, the model Candice Huffine becomes the new face of the campaign
- What’s more, Violeta by MANGO is extending the size range to 54 and becoming curvier than ever
Barcelona, Spain, 2016-Jan-28 — /EPR Retail News/ — Violeta by MANGO presents its new Spring/Summer 2016 collection with the support of Candice Huffine. The American model, who has worked with the brand on other occasions, has become the new face of the campaign.
The photo shoot, which took place in Mallorca in mid-December, was led by the photographer Sergi Pons, with whom the brand has collaborated on numerous occasions. Candice shared the photo shoot with the American model Tara Lynn, who is featured in the brand’s catalogue alongside Candice. The styling was by the Violeta by MANGO team, while José Carlos González was responsible for hair and make-up. The campaign will hit the streets and the brand’s various advertising platforms from 1 February.
On her collaboration with the brand, Candice Huffine said: It is always a pleasure to collaborate with Violeta! I really identify with the brand and I am delighted to be a part of this project, which is committed to the world of curvy fashion. The garments are incredible and I like the idea that all women have access to the latest trends, something I have always defended.
As a new feature and to mark the second anniversary of the brand’s creation, it has extended its size range to cater for consumers up to size 54, as a result of the numerous requests it has received from them. The aim of Violeta by MANGO is to dress a young target market with garments designed to be comfortable, feminine and modern. The secret to this project, launched in January 2014, lies in the care taken in the technical pattern details from size to size and in being able to offer a high quality collection for any moment of the day, aimed at a modern and demanding woman who wants to feel attractive, sexy and fashionable.
The brand’s new collection has a clear 70s inspiration running through it. In this decade, denim emerges as a key material, whether in flared trousers, long skirts and overshirts. The golden hues of cognac and mustard merge in garments such as jumpsuits and overalls, offerings that perfectly represent the youthful freedom and optimism of this era.
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