Brookes Basks In Heatwave But Urges Caution With The RASH Guide From Outdoor Look

As we begin to enter the primary summer months, many across the UK will ensuring as much free time as possible is spent outside in the sun. Although obvious enjoyment is had across a range of outside leisure activities such as hiking, camping and fishing, unfortunately each summer sees a new wave of casualties who have become victims to heat exhaustion and heat stroke.

As emergency services will be called to hiking trails and walking hot spots across the country, Ian Brookes – founder of leading discount outdoor clothing specialists outdoorlook.co.uk – has once again laid the spotlight on the brand’s summer safety guide – RASH.

Established last summer, the guide brings to attention a 4-point-plan which can easily be understood by adults and children alike this summer;

REST – Remember to rest at regular intervals if your activity is in full glare of the summer sun. Take shade under a tree and should you continue your activity, do so at a slower pace, keeping a watchful eye over whoever is suffering

AIR – Ensure any tight clothing is loosened and temporarily remove any clothing items you can. Should there be a breeze, be sure to stand against it as this will help draw heat away from your body and therefore cool down quicker.

SIP – Make sure you and your party drink at regular intervals. Setting regular times– every 15 mins for example – will ensure you stay hydrated. Remember, as tempting as it maybe to gulp a drink off, it is important to sip slowly so your stomach is given enough time to process the fluids efficiently.

Help – If whoever is ill continues to show symptoms of a sufficient recovery, do not delay in calling for additional help. Heat exhaustion subsequently lead to heat-stroke which can be fatal in extreme cases.

“It is an accessible guide to some basic principles when occasionally get overlooked,” explained Brookes.

“It can happen from time to time when you are outside enjoying the good life, so it is important we try and remember some core ways of staying safe and free from health risks such as heat stroke and heat exhaustion.”

Being the founder of the UK’s leading discount outdoor clothing specialists, Brookes also highlighted that having suitable outdoor clothing can also be an effective measure at staying safe in the sun.

Via EPR Network
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Having a Spring Getaway? Get the Outdoor Look

As we approach the 3rd month of 2011 already and look (hopefully) to put the colder, darker winter months behind us it is time to look forward lighter evenings, warmer weather and for many a mini mid-year break!

With the Government backing an extended bank holiday period to celebrate the Royal wedding of Prince William and Kate Middleton, there is an opportunity to have 11 straight days off from the world of work, which for many outside enthusiasts is a dream-come-true. While a large pile of people will head for the airports, increasing numbers will be heading for the English hills as the ‘stay-cation’ trend looks set to continue.

This news makes Ian Brookes, founder of outdoor clothing retailer outdoorlook.co.uk, a happy man, as the discount retail site has a catalogue to compliment any Great British outdoor enthusiast.

“The trend to ‘stay-cations’ is something we picked up on last year and with the cost of flights abroad continually rising, it is no surprise its popular,” said Brookes

With the royal wedding and the festivities that come with it, many people are thought to be even shunning the hills and heading for London to camp. Either way, the right attire is crucial for successful and comfortable trip.

“Our range of outdoor clothing is suitable for the dedicated hiker or the casual camper. The range covers t shirts to socks, fleeces to action trousers.”

Via EPR Network
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