Sainsbury’s announces second phase of its Waste less, Save more strategy; commits to £1 million funding

Sainsbury’s announces second phase of its Waste less, Save more strategy; commits to £1 million funding
Sainsbury’s announces second phase of its Waste less, Save more strategy; commits to £1 million funding


London, 2016-Nov-09 — /EPR Retail News/ — Sainsbury’s has unveiled its latest move in the fight against food waste, by announcing a £1 million fund available to towns and cities across the UK. The commitment is the second phase of its Waste less, Save more strategy, designed to help households save money by reducing the amount of food destined for the bin.

  • Funding will be available across the UK as part of retailer’s Waste less, Save more programme
  • Over 110 towns and cities already signed up to take part, with others still able to apply
  • Second phase of retailer’s plan to help UK households radically reduce food waste at home

Announced at an event in Birmingham today (08 November 2016), the £1 million investment will be available to towns and cities which have signed up as Waste less, Save more ‘Discovery Communities’. From Dundee to Truro, the communities have been tasked with implementing programmes that have proved successful during a year’s worth a research in Swadlincote, Derbyshire, where the retailer launched their first phase of the food waste scheme in January 2016.

In addition to the funding, Sainsbury’s will provide Discovery Communities with detailed guidance to enable them to replicate the work in Swadlincote with a range of free or low-investment solutions.  These include running community events and schools programmes, through to larger initiatives such as the introduction of new technology in households.

Communities will be able to pick and choose their options based on their requirements, and will be able to apply for top-up funding to put these in place. Those with additional ideas can also pitch concepts to the Waste less, Save more ‘Dragon’s Den’ style panel which will approve additional funding for outstanding concepts.

Hosted at Birmingham’s Custard Factory, today’s event was attended by leaders from participating communities. In total 111 Discovery Communities have now been confirmed, and others that wish to be involved can register interest from today.

Speaking at the event in Birmingham, Paul Crewe, Head of Sustainability, Property, Engineering and Environment for Sainsbury’s, said: “Today marks a significant milestone in our Waste less, Save more programme as we broaden out our focus from a single trial town to sharing our learnings with communities up and down the UK.

“With well over 100 communities already signed up, the response so far has been overwhelming and really highlights that the nation is waking up to food waste. Not only will a reduction have a huge environmental impact but, with families throwing away £700 a year on uneaten food, it will help put more money back in the pocket of British people too.”

David Rogers, WRAP added: “Today’s event has highlighted a huge appetite to reduce food waste across the country from local councils, community groups and businesses. WRAP’s research has shown the scale of food waste in the UK, and we know that action is needed – for people, our pockets and the planet. I’m delighted to see initiatives from Sainsbury’s shine a light on the issue of food waste, and we look forward to working together and supporting them every step of the way”.

Launched in late 2015, Waste less, Save more is a five year strategy from Sainsbury’s to help its customers waste less food and save more money. Each year, homes throw away 7 million tonnes of food, costing families an estimated £12.5bn. Following a nationwide search, the Derbyshire town of Swadlincote was selected as a test-bed for activity, with Sainsbury’s trialling a wide range of new initiatives across a one year period.

Trials taking place in the town include the Olio app which encourages food sharing amongst neighbours, and the ‘Fab Foods’ programme which has been designed to engage local schools. Elsewhere households are testing innovative technology such as smart fridges with internal cameras. By allowing residents to view contents via their smart phone, these fridges eliminate the risk doubling up during food shops, a practice which costs the UK £1.5 billion each year.

Those wishing to find out more on Waste less, Save more, or to get involved, can visit: or email

Press Enquiries:
020 7695 7295.

Source: Sainsbury


Sainsbury’s Waste less, Save more: 1.8 million full roast dinners wasted every month in UK

Sainsbury’s Waste less, Save more: 1.8million full roast dinners wasted every month in UK
Sainsbury’s Waste less, Save more: 1.8million full roast dinners wasted every month in UK


London, 2016-Nov-02 — /EPR Retail News/ — Britons prepare 108 million on average every month, eat one per week, and half of people rank it as their favourite autumn meal. But despite our love affair with the roast dinner, we waste a fifth (17%) of every one we make.

As the nation adjusts to the changing season, Sainsbury’s has already seen demand for roast ingredients rocket with potatoes perfect for roasties up 21 percent, beef joints up 12 percent, Horseradish sauce up 37 percent and Yorkshire puds have rocketed by 38 percent over the last four weeks.

However, despite our fondness for them, almost a fifth of every roast ends up in the bin, equating to 1.8 million full roast dinners every month in the UK, according to new research from the Sainsbury’s Waste less, Save more campaign.

What’s more, a closer look reveals that it really is a case of ‘meat and two veg’ as we throw out double the amount vegetables (27%) compared to meat (13%).

On the flip side, the roast dinner ingredient we’re least likely to bin is the good old Yorkshire pudding, with 72% of people saying they eat all of their Yorkshire pud every time.  With eight out of ten (81%) agreeing, it’s Yorkshiremen and women who are most likely to eat all of their Yorkshire puddings compared with other areas of the country.

“Rediscovering the roast dinner is one of the joys of autumn, especially since 43% of people say it’s the meal they’re most likely to eat with their families”, commented Paul Crewe, Head of Sustainability Energy, Engineering & Environment at Sainsbury’s.  “But we need to be careful that our enthusiasm for the British dish doesn’t leave us with more than we can eat –  becoming a nation of ‘Roast-Binners.’

“And it’s not just food we could save –  the average roast dinner for a family of four costs around £14**, meaning we’re throwing away £2.80 in leftovers. That’s £145.60 a year that families could pocket”

As part of its ‘Waste less, Save more’ campaign to reduce the 4.2 million tonnes of unnecessary food waste in the UK, Sainsbury’s found that 39% of people leave leftover food every time they eat with a quarter (24%) saying they are unsure of how to reuse or store leftovers, and half (50%) don’t have the right equipment in their kitchens to do so.

Paul Crewe at Sainsbury’s continues, “Respondents told us they wished they knew more about managing and cooking food at home, and we’re dedicated to helping them do so, which is why we recently launched our first nationwide advertising campaign to help shoppers waste less food and save more money.”

In the town of Swadlincote, where Sainsbury’s has invested £1 million to test new innovations in food reduction techniques, residents are taking part in the supermarket’s latest initiative, the ‘Zero Waste Kitchen Challenge’.

During the three-month trial, 50 households will receive £100 in vouchers, which can be spent on products that will help them cut down on food waste. Everything from smoothie-makers to portion baskets for pasta are on offer.

Continuing, Paul Crewe commented, “We hope the trial will tell us which items, advice or events people find most useful in helping reduce the amount of food they throw away. They’ll be give regular updates, participate in an online group and complete food waste diaries so we can collect a rich set of insights.”


  1. Roast potatoes
  2. Parsnips
  3. Carrots
  4. Cauliflower
  5. Broccoli
  6. Meat
  7. Sauce (including gravy)
  8. Peas
  9. Stuffing
  10. Yorkshire pudding

To find out more tips and tricks to reduce your food waste, and more about Sainsbury’s mission to help the nation Waste less, Save more visit:


        1. Turn roast lamb into a Mediterranean salad

Lamb is an especially flexible meat, and if planned properly can be cooked once and used for different style meals throughout the week

  2. Make a roast potato curry

Roast potato tikka masala is an easy way to use any leftover roasties. Drizzle tikka sauce over potatoes and fry until warm. Add as part of your normal curry recipe. Speed the process up and reheat your leftovers adding a jarred curry sauce as you go.

 3.  Learn to make catch-all meals for little bits

Rice bowls, salad, pizza, and soup all lend themselves to catch all the small portions from the week.

     4. Freeze It

Roast dinners have a variety of ingredients, so don’t let them go to waste if they don’t get used in that serving. Most food can be frozen (unless it’s been frozen before) and used another time!

  5. Roast dinner waste cake

Roast Dinners are good, but imagine a roast dinner cake! There have been increasingly more recipes for this type of cake, but this is our favourite! ROAST DINNER WASTE CAKE.

Press Enquiries:
020 7695 7295.

Source: Sainsbury