Let Customers Know You’re Backing Britain, UKPOS Tells Firms

Businesses in the UK which offer locally-produced goods for sale should shout about the fact, according a leading point of sale product manufacturer.

Now that a double-dip recession has become a reality, consumers want to support British businesses more than ever, says Stockport-based UK Point of Sale. The firm, which has more than 25 years’ experience of helping companies successfully market their goods and services using quality point of sale solutions such as window displays and pavements signs, believes they should be doing everything possible in the current climate to drive business.

Research commissioned by UKPOS found that more than half (55 per cent) of consumers in the UK and the Republic of Ireland would be more likely to go into a shop which displayed a sign saying it sold goods ‘Made in Britain’ in the window. As a result, it has recommended that companies take note of the patriotic mood of consumers and make sure that they are sufficiently promoting the fact that they stock British products.

The survey of more than 2,200 people also found that older consumers tend to be more patriotic than younger shoppers. More than two-thirds of respondents aged 65 and over said they would be more inclined to enter a shop after seeing a ‘Made in Britain’ sign in the window, compared to just under half of 18 to 24 year-olds. Pro-British sentiment was high in Birmingham, Manchester, Norwich and Liverpool, where 60 per cent of respondents said they would support shops backing British businesses.

Debra Jamieson, Sales and Marketing Director at UKPOS, said: “One of our aims in supporting the Made in Britain campaign is to offer expert advice to retailers who want to support companies that manufacture in Britain. These findings clearly indicate that ‘Made in Britain’ isn’t just a catchy slogan, but a genuine consumer influencer.

“We realise that, in the current climate, retailers are having to be more creative in the tactics they use to drive footfall into their stores and this research has shown that supporting Made in Britain has the potential to boost sales by enticing people into shops.”All retailers know that the shop window is their main way of promoting what they sell, but these findings should get the creative juices flowing and encourage retailers to try something new with their window space.”

Via EPR Network
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Remember December The 22nd – The Cut Off Date For All Your January Sales Point Of Sale Orders At UK POS

UK Point of Sale, the UK’s leading supplier of many point of sale accessories and retail supplies has urged businesses to get their orders in before the Christmas cut off date to make sure they are fully prepared for the January sales!

Whilst many shoppers are rushing round trying to get the last of their festive shopping completed many retailers will be anticipating one of the most busy times of year for the industry – the January sales – and to help maintain some sort of order during this hectic time of year UK POS have urged owners and store managers to stock up on the vital point of sale accessories they’ll need from Window Displays to Snap Frames.

UK POS provides all of these and many more to help make sure businesses are able to enhance their customers’ shopping experience with clearly labelled sections and easy to read offers and shop displays to boost sales. But if businesses plan to be ready when the January sales starts then they will have to hurry to make sure their orders are delivered before the New Year.

UK POS’ last day for orders before Christmas is the 22nd of December; all other orders made after this date over the festive period will only be processed on the 4th of January 2011 which may be too late for some businesses. The good news though is that all orders made on the 22nd will be delivered the very next day (the 23rd of December) allowing retailers to be armed and ready for the sales crowds.

Debra Jamieson of UK POS urged businesses to act now, saying, “With the January sales being the perfect way to start the new year for a lot of retailers it is important that they are able to clearly display promotional items and mark sections of their shop out to the crowds”

“When it comes to shopper satisfaction, having a strong point of sale presence whether this be pavement signs to draw customers in or PVC ticket holders showing prices clearly, it all creates a better experience for the customer”.

Via EPR Network
More Retail press releases