Perry Ellis International announces license agreement with Optimo Group Limited for men’s, women’s and children’s watches

MIAMI, 2017-Mar-09 — /EPR Retail News/ — Perry Ellis International announced today (March 7, 2017) that it has entered into a license agreement with Optimo Group Limited to design and distribute men’s, women’s and children’s watches under the Perry Ellis® trademark in Greater China, Japan, Korea, India and throughout ASEAN.  The collections will be distributed […]

Boden emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards

Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts. The award-winning “Love […]

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns. In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised […]