Perry Ellis International announces license agreement with Optimo Group Limited for men’s, women’s and children’s watches

MIAMI, 2017-Mar-09 — /EPR Retail News/ — Perry Ellis International announced today (March 7, 2017) that it has entered into a license agreement with Optimo Group Limited to design and distribute men’s, women’s and children’s watches under the Perry Ellis® trademark in Greater China, Japan, Korea, India and throughout ASEAN.  The collections will be distributed in department stores, jewelers and watch specialty stores, fashion boutiques and ecommerce sites.

As a designer, Perry Ellis played with fashion convention simply by not taking it so seriously. Following only what felt right. In doing so, he redefined the fashion industry. Today, this philosophy continues to inspire the Perry Ellis brand which offers modern style with versatile trend right looks that reflect the way people want to work, play and live today.

“Our ability to offer a full range of quality fashion items across many product categories and classifications has made Perry Ellis a successful brand and partnering with Optimo is consistent with our initiatives to expand Perry Ellis in international markets,” commented George Feldenkreis, Executive Chairman of Perry Ellis International.

‘We are very excited to start 2017 in partnership with Perry Ellis in Asia. We feel that with the Perry Ellis brand, Optimo has found a natural home. Consumers everywhere can expect a series of timepieces which combine Optimo Group’s watchmaking strengths with Perry Ellis’ fresh sense of style,” remarked Alexander Meerovitch, CEO of Optimo Group Limited.

The Perry Ellis® brand offers a full lifestyle sportswear collection: suit separates, mix and match shirts, trousers, knits, sweaters, outerwear and accessories. For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit www.PERY.com.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®,  Manhattan®, Axist®, Jantzen® and Farah®.  The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.

About Optimo Group Limited
Optimo Group Limited is part of an integrated watchmaking and marketing group with many years’ experience bringing well-known US and European watch brands to market. It has access to a creative design team which is fully supported by manufacturing facilities that can operate at any scale. Centered in Hong Kong, the group’s marketing network in Asia is extensive with a solid base of physical distribution channels. It also has worldwide reach via online platforms; leveraging social media and virtual pathways to reach consumers.

Contact:
Simon Wong
Simon.wong@pery.com
+852-2339-9961

Andrea G. Tanucci
andrea@optimo-group.com
+852-3529-1519

Source:  Perry Ellis International/globenewswire

Boden emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards

Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts.

The award-winning “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was completely unique to each customer based on their shopping history and life story with the brand.

The back of the catalogue featured further personalisation, with product recommendations based on analytics. These were further complemented by personal emails with further recommendations and additional integrated material.

Overall results for the catalogue mailing delivered a near 30% uplift in response. Engage Award’s judges were impressed, commenting “A great example of marketing with a personal touch.” Praising the quality and relevance of personalisation they added, “Strong customisation made it highly engaging and drove strong results”.

Boden’s campaign fought off strong competition in the face of O2’s Priority campaign and Innocent Drinks’ Innocent AGM to claim the Winner’s award. Further shortlisted entries came from Coca-Cola, Cravendale, Fiat, M&S and More Than amongst others.

Now in its second year, Marketing Week’s Engage Awards received even more entries than last year, which were judged by judged by a host of well know industry professionals including Mark Choueke, Editor of Marketing Week, Will Abbott, Marketing and Communications Director, Freesat, Lauren Branston Director, Public Affairs & Communications, Coca Cola, Craig Inglis Director, Marketing John Lewis, Richard Reed CEO Innocent Drinks and Phil Rumbol Founding Partner 101.

Via EPR Network
More Retail press releases

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns.

In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL leading to a tailored micro site. Visitors were able to enter a competition to instantly win £1,000 worth of Boden clothing. Those that weren’t lucky enough to scoop the prize were awarded with a 15% off discount and automatically deep-linked from the micro site to the relevant Boden web page based on their catalogue preferences and gender.

The thorough approach with creative integration from start to finish paid off, boosting both engagement and sales. Matthew Finn, Assistant Marketing Manager at Boden, commented “Despite the higher initial costs we experienced almost double the response rate.” He went on to thank digital printers Howard Hunt and insight partners Celerity for their support in putting the campaign together.

Mr Finn now plans to roll out similar features to more tactical campaigns in the future. “We’ve seen declining response rates for enquirers on traditional mailings”, he says, sighting personalised integrated campaigns as a way to boost enquirer engagement and conversion.

This success follows hot on the heels of Boden’s catalogue campaign that was awarded Marketing Week’s Engage Award in May. The “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was unique to each customer based on their shopping history and life story with the brand. Overall results for this catalogue mailing delivered a near 30% uplift in response.

Via EPR Network
More Retail press releases