MIAMI, 2017-Mar-09 — /EPR Retail News/ — Perry Ellis International announced today (March 7, 2017) that it has entered into a license agreement with Optimo Group Limited to design and distribute men’s, women’s and children’s watches under the Perry Ellis® trademark in Greater China, Japan, Korea, India and throughout ASEAN. The collections will be distributed in department stores, jewelers and watch specialty stores, fashion boutiques and ecommerce sites.
As a designer, Perry Ellis played with fashion convention simply by not taking it so seriously. Following only what felt right. In doing so, he redefined the fashion industry. Today, this philosophy continues to inspire the Perry Ellis brand which offers modern style with versatile trend right looks that reflect the way people want to work, play and live today.
“Our ability to offer a full range of quality fashion items across many product categories and classifications has made Perry Ellis a successful brand and partnering with Optimo is consistent with our initiatives to expand Perry Ellis in international markets,” commented George Feldenkreis, Executive Chairman of Perry Ellis International.
‘We are very excited to start 2017 in partnership with Perry Ellis in Asia. We feel that with the Perry Ellis brand, Optimo has found a natural home. Consumers everywhere can expect a series of timepieces which combine Optimo Group’s watchmaking strengths with Perry Ellis’ fresh sense of style,” remarked Alexander Meerovitch, CEO of Optimo Group Limited.
The Perry Ellis® brand offers a full lifestyle sportswear collection: suit separates, mix and match shirts, trousers, knits, sweaters, outerwear and accessories. For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
About Optimo Group Limited
Optimo Group Limited is part of an integrated watchmaking and marketing group with many years’ experience bringing well-known US and European watch brands to market. It has access to a creative design team which is fully supported by manufacturing facilities that can operate at any scale. Centered in Hong Kong, the group’s marketing network in Asia is extensive with a solid base of physical distribution channels. It also has worldwide reach via online platforms; leveraging social media and virtual pathways to reach consumers.
Andrea G. Tanucci
Source: Perry Ellis International/globenewswire