Macy’s honors the “Year of the Monkey” with in-store celebrations

The “Year of the Monkey” swings onto the calendar on February 8

NEW YORK, 2016-Feb-04 — /EPR Retail News/ — This month, Macy’s will honor the “Year of the Monkey” with celebrations taking place across the country that will proclaim a fresh start for this Lunar New Year. Through a variety of channels including artistic performances, fashion, in-store visuals and cuisine presentations at select stores nationwide, the uniqueness of Asian culture will be on prominent display for visitors to admire while they shop.

“As a retailer dedicated to celebrating the diverse cultures and backgrounds of both our customers and employees, Macy’s is thrilled to honor the ‘Year of the Monkey’ in stores nationwide for Lunar New Year 2016,” said William Hawthorne, senior vice president of Diversity Strategies, Macy’s, Inc. “As part of our annual celebration of Asian culture, select stores will honor the ‘Year of the Monkey’ with themed special events and specialized, limited-edition merchandise including cosmetics, fragrances, handbags and fashion accessories. Each year, the products and festivities have become bigger and better and I am so excited for our customers to experience Lunar New Year 2016.”

Macy’s will present locally relevant merchandise to specific markets by offering an amplified assortment of Lunar New Year-themed products. Cosmetics and fragrances will have a much larger presence with specialty products, packaging, samples, visuals and gifts with purchase. The color palette makes a statement this year as a metallic partnering of gold and red, and will be very pronounced among cosmetics packaging, fine and fashion jewelry, handbags and intimate apparel. Fashion jewelry will showcase a noticeable contribution as well with an exclusive kate spade new york “Year of the Monkey” gold charm necklace and zodiac charms. These hand-picked items, along with home goods including textiles, bedding, Godiva® chocolates and housewares, will also be offering products in the exclusive color palette.

In-store special events will take place beginning on Feb. 6 through Feb. 20 in select cities across the country. Guests will be treated to family-friendly, Lunar New Year- themed activities ranging from Lion Dance and live musical performances to fashion presentations and authentic cuisine. In addition, with any $75 purchase during the event, attendees will have the opportunity to receive a limited-edition “Year of the Monkey” red and gold tote*.

Macy’s Lunar New Year festivities will also include localized advertising, in-store poster signs and window displays, as well as tourism outreach offering exclusive savings for travelers visiting from China during the month of February.

Below are the dates and locations for Macy’s Lunar New Year in-store celebrations:

Macy’s Southcenter – Tukwila, WA – Feb. 6
Macy’s Herald Square – New York City – Feb. 11
Macy’s South Coast Plaza – Costa Mesa, CA – Feb. 13
Macy’s Santa Anita – Arcadia, CA – Feb. 13
Macy’s Flushing – Queens, NY – Feb. 13
Macy’s Union Square – San Francisco – Feb. 20
Macy’s Valley Fair – Santa Clara, CA – Feb. 20

For a complete listing of specific event details, products and additional information please visit www.macys.com/lunar.

*Make any purchase of $75 or more and receive a commemorative Year of the Monkey tote bag. Qualifying purchase must be made during the event. While supplies last. Event subject to change or cancellation.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Source: Macy’s

Macy’s
Alyssa Bendetson, 646-429-7447
Alyssa.Bendetson@macys.com
or
Christine Olver, 646-429-5713
Christine.Olver@macys.com

Bloomingdale’s celebrates the Year of the Monkey with pop-up shops, special events and cultural presentations

Retailer rings in the Year of the Monkey with Lunar New Year pop-up shops, special events and in-store animation

NEW YORK, 2016-Jan-28 — /EPR Retail News/ — Bloomingdale’s will ring in the Year of the Monkey this Lunar New Year with unique merchandise, special events and cultural presentations from Jan. 15 – March 1, 2016.

“Bloomingdale’s looks forward to honoring Chinese culture and tradition as we celebrate the Year of the Monkey,” says Tony Spring, Bloomingdale’s chairman and CEO. “It is one of many highly anticipated holidays that loyal shoppers and tourists enjoy in our stores.”

Shoppers at Bloomingdale’s 59th Street, Ala Moana Center, Beverly Center, North Michigan Avenue, San Francisco Centre, South Coast Plaza, and Tysons Corner can join the celebration and test their luck with the Chinese red envelope tradition from Feb. 11 – 14, 2016. Select envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888 (traditionally a lucky number in Chinese culture); a limited-edition Year of the Monkey reusable tote bag; special offer at the Estee Lauder, SK-II, Clarins, Clinique, and Bobbi Brown counters; savings at select Bloomingdale’s dining destinations; special savings at Maximilian Fur Salon (59th Street, North Michigan Avenue, South Coast Plaza, Tysons Corner only).

Bloomingdale’s fashion office will curate pop-up shops filled with plenty of gift-worthy goods at the following locations: Bloomingdale’s 59th Street, Ala Moana Center, Beverly Center, Medinah Home Store, North Michigan Avenue, San Francisco Centre, SoHo, South Coast Plaza and Tysons Corner. The pop-up shops will include pieces such as a limited-edition reusable “Little Monkey Bag” inspired by Bloomingdale’s iconic Brown Bag, limited-edition Godiva chocolates in Year of the Monkey boxes, Voluspa candles, select Marc by Marc Jacobs and Rebecca Minkoff accessories, and a red edition of Beats by Dre headphones.

Customers can also shop for additional merchandise celebrating Chinese culture from Baccarat, Chloe, Lalique, Burberry, Salvatore Ferragamo, Furla, YSL Beauty, and David Yurman. Select products can be found on bloomingdales.com. Other visual statements celebrating the Year of the Monkey will also be present throughout the stores including: Bloomingdale’s 59th Street, Ala Moana Center, Beverly Center, Fashion Island, Fashion Valley, North Michigan Avenue, San Francisco Centre, SoHo, South Coast Plaza, and Tysons Corner.

During the Lunar New Year Celebration, and all year long, exclusive Tourism Programs for international and domestic visitors to Bloomingdale’s locations in New York City, Chicago, Ala Moana, Miami, and San Francisco are available. In these cities, out-of-town visitors can receive a special Bloomingdale’s visitor savings pass and gift with purchase. Additional visitor services include a multi-lingual Visitors Center staff and directories (including but not limited to – German, French, Italian, Japanese, Portuguese, simplified Chinese, Spanish), along with concierge services, hotel package delivery, personal shopper appointments and more. A Bloomingdale’s welcome guidebook in simplified Chinese is also available at locations in New York City, Chicago, Costa Mesa, and San Francisco.

Bloomingdale’s locations throughout the country will be celebrating the Year of the Monkey with events and cultural animation. Visit bloomingdales.com/events for a full line-up of events at your local Bloomingdale’s. Follow @bloomingdales as we celebrate Lunar New Year on our social media channels to see some of our special products and gain access to information and coverage of our events happening across the country.

Contact:

Bloomingdale’s Public Relations
Julia Austin, 212-705-2439
julia.austin@bloomingdales.com
or
Curtis Kelly, 212-705-3911
curtis.kelly@bloomingdales.com
or
Suzy Nager, 212-705-3657
suzy.nager@bloomingdales.com