Retailer rings in the Year of the Monkey with Lunar New Year pop-up shops, special events and in-store animation
NEW YORK, 2016-Jan-28 — /EPR Retail News/ — Bloomingdale’s will ring in the Year of the Monkey this Lunar New Year with unique merchandise, special events and cultural presentations from Jan. 15 – March 1, 2016.
“Bloomingdale’s looks forward to honoring Chinese culture and tradition as we celebrate the Year of the Monkey,” says Tony Spring, Bloomingdale’s chairman and CEO. “It is one of many highly anticipated holidays that loyal shoppers and tourists enjoy in our stores.”
Shoppers at Bloomingdale’s 59th Street, Ala Moana Center, Beverly Center, North Michigan Avenue, San Francisco Centre, South Coast Plaza, and Tysons Corner can join the celebration and test their luck with the Chinese red envelope tradition from Feb. 11 – 14, 2016. Select envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888 (traditionally a lucky number in Chinese culture); a limited-edition Year of the Monkey reusable tote bag; special offer at the Estee Lauder, SK-II, Clarins, Clinique, and Bobbi Brown counters; savings at select Bloomingdale’s dining destinations; special savings at Maximilian Fur Salon (59th Street, North Michigan Avenue, South Coast Plaza, Tysons Corner only).
Bloomingdale’s fashion office will curate pop-up shops filled with plenty of gift-worthy goods at the following locations: Bloomingdale’s 59th Street, Ala Moana Center, Beverly Center, Medinah Home Store, North Michigan Avenue, San Francisco Centre, SoHo, South Coast Plaza and Tysons Corner. The pop-up shops will include pieces such as a limited-edition reusable “Little Monkey Bag” inspired by Bloomingdale’s iconic Brown Bag, limited-edition Godiva chocolates in Year of the Monkey boxes, Voluspa candles, select Marc by Marc Jacobs and Rebecca Minkoff accessories, and a red edition of Beats by Dre headphones.
Customers can also shop for additional merchandise celebrating Chinese culture from Baccarat, Chloe, Lalique, Burberry, Salvatore Ferragamo, Furla, YSL Beauty, and David Yurman. Select products can be found on bloomingdales.com. Other visual statements celebrating the Year of the Monkey will also be present throughout the stores including: Bloomingdale’s 59th Street, Ala Moana Center, Beverly Center, Fashion Island, Fashion Valley, North Michigan Avenue, San Francisco Centre, SoHo, South Coast Plaza, and Tysons Corner.
During the Lunar New Year Celebration, and all year long, exclusive Tourism Programs for international and domestic visitors to Bloomingdale’s locations in New York City, Chicago, Ala Moana, Miami, and San Francisco are available. In these cities, out-of-town visitors can receive a special Bloomingdale’s visitor savings pass and gift with purchase. Additional visitor services include a multi-lingual Visitors Center staff and directories (including but not limited to – German, French, Italian, Japanese, Portuguese, simplified Chinese, Spanish), along with concierge services, hotel package delivery, personal shopper appointments and more. A Bloomingdale’s welcome guidebook in simplified Chinese is also available at locations in New York City, Chicago, Costa Mesa, and San Francisco.
Bloomingdale’s locations throughout the country will be celebrating the Year of the Monkey with events and cultural animation. Visit bloomingdales.com/events for a full line-up of events at your local Bloomingdale’s. Follow @bloomingdales as we celebrate Lunar New Year on our social media channels to see some of our special products and gain access to information and coverage of our events happening across the country.
Bloomingdale’s Public Relations
Julia Austin, 212-705-2439
Curtis Kelly, 212-705-3911
Suzy Nager, 212-705-3657