F&F Couture is the first foray into high fashion by a supermarket chain, and is set to banish any preconceptions about supermarket fashion. Eye-catching design features, bespoke fabrics and intricate detailing are present in every garment in the collection, which encompasses sixteen items ranging from a sheer printed racer-back vest to a heavily embellished sequin jacket.
Priced between £40 and £140, F&F Couture mixes print, texture and embellishment in a colour palette of zingy acid brights, muted charcoals and regal magenta tones.
Buying Director of Tesco Clothing Jan Marchant commented: “F&F Couture signifies a new era for supermarket fashion. It’s a high fashion-led range which will enable us to meet the increased desire for affordable yet high quality clothing, and we’re so confident that the range will be a success that work has already begun on the Autumn/Winter range.”
The standout piece of the collection is the Textured Pagoda Dress which is sculpted in a flattering hourglass shape. A ruffled collar adds detail to the dress whilst the exposed zip adds a welcome edginess.
Embellished with metallic silver sequins that highlight the muted print, the Pagoda Jacket is a dramatic cover up that will add interest to any outfit. The jacket is paired with the unstructured sequin trim Fisherman Trousers that have a flattering paperbag tie waist and slouchy oversized pockets.
Combining sharp tailoring with a feminine edge, the Stripe Shorts and Waistcoat are adorned with pintucks and origami pleats. A peek-a-boo cutout adds interest to the back of the waistcoat with the wrap-around fastening on the shorts creating a skirt-like appearance.
The Black Cropped Jacket is adorned with thousands of tiny sequins giving it a metallic quality, whilst the over-exaggerated long balloon sleeves add interest by playing on proportion. The Harem Pant in grey silk features a gathered waist and fabric is pulled in with drawstrings around the ankle.
Featuring diaphanous swathes of white fabric that drape from a high ruffled neckline, the Multi Layered Dress (£140) has an ethereal quality whether dressed up or down. The Multi Layered Skirt (£60) in the same fabric is finished with a puffball hem.