Experian QAS has announced that it is working with Charles Tyrwhitt, the fine menswear retailer. The deal supports the retailer’s increasingly multichannel approach, helping to ensure customer contact details are accurate and validated for Charles Tyrwhitt’s offices in the UK, US and Germany.
Charles Tyrwhitt has implemented a range of products from Experian QAS to help improve its contact data management strategy and meet growth targets that forecast sales of £55 million in 2010. The company’s menswear range, which includes formal shirts, suits and ties, is currently sold through a combination of 12 European retail outlets, a call centre and a dedicated website.
At the front-end, QAS software, including an address finder and postcode finder, is used to add accurate data to its database for order fulfillment and future marketing communications. In the UK, it is also used to cross-reference customer addresses against the edited Electoral Roll to verify that a person claiming to live at a given address actually lives there.
Taking its contact data accuracy principles online, Charles Tyrwhitt will also use the application to help customers to enter their address details quickly and accurately when placing an order via the website. This will improve customer service and ensure information and products are dispatched to the correct address.
The software will be used to clean and maintain address data that is entered onto its system via Amazon, which also sells Charles Tyrwhitt’s goods online. This helps to ensure that data captured by third parties is kept uniform with in-house processes, improving the targeting of future mailings received by customers.