Celerant Technology, a leader in the retail software industry, recently completed the website redesign of its client, Fontana Sports, to increase web performance and refresh the look and feel of the site.
“We worked with Fontana Sports to update the E-Commerce site, which we launched a few years ago, with entirely new features and functionality to take their pre-existing site to the next level. We often work with our existing web clients to revamp their sites and add newly developed technology” said Ian Goldman, Celerant Technology President and CEO. “Our web team employed advanced navigational tools on the homepage and product pages to facilitate ease of browsing and overall site usability. Additionally, enhanced zoom capabilities have been implemented for viewing product images and a dropdown has been added to the shopping cart to easily view and update your pending purchases.”
Celerant Technology provides a complete multi-channel solution for retail organizations; from point of sale, to inventory management, warehousing, integrated E-Commerce, mail order and more. In addition to the point of sale at the store, Celerant offers an array of advanced e-commerce features that aid in extending products beyond the brick and mortar location. For Fontana Sports, these features include a scrolling display on the homepage to show new arrivals, top sellers, and brands; a collapsible category view displaying relevant types within a selected category; product filtering by color, size, brand and price; and a tabbed section on the product detail page to display specific information relevant to the selected item.