Last year’s retail figures suggest that Halloween is fast becoming the UK’s most favourable Autumn event, overtaking Guy Fawkes Night, with more and more Britons adopting the American way and hosting parties to celebrate. Here, UK POS lends its advice on how Halloween preparations can set retailers in good stead for the much-anticipated Halloween rush.
Consumers have become accustomed to dedicated seasonal aisles in stores and, with Halloween parties and half-term shopping contributing to a 10.7% rise in sales at clothing and footwear stores last year, retailers recorded the biggest year-on-year rise since May 2008*. Retail sales from 2009 also confirm that October last year was 3.4% ahead of the October 2008.
To make sure your Halloween promotions aren’t over looked, UK POS has recommended its most popular Halloween products; the ‘Wobbler for Data Strips’ is made of clear PVC and securely fits into shelf edge data strips, and perfect for those Halloween sweets, are the ‘Hang Strip’ or easy to assemble ‘Impulse Bin’. ‘Pavement Signs’ are ideal for promoting outside of shop hours and getting customers off the street and into the store.
Debra Jamieson, Sales and Marketing Director of UK POS, comments:
“Choosing products that emphasise special displays and indicate to shoppers where a particular product is, are essential. High street retailers and supermarkets increasingly have to compete with online retailers but have the upper hand in terms of visual impact and the opportunity to cross-sell, either on the aisles or at the tills. Halloween is a time where retailers can be more creative with their POS and choose more playful and creative options to encourage their customers to enjoy the occasion but they need to start thinking about this well ahead of the Halloween rush.”
UK POS has been manufacturing point of sale products for over 20 years and is continually adapting to changing market trends when it comes to working with retailers to market their offers. Best selling products include banner stands and snap frames. For more information on UK POS please visit www.ukpos.com or speak to a member of the experienced customer services team on 0161 431 4400.