Debenhams Launches Ultimate App For Shoppers On The Move

Time-poor consumers can now shop with Debenhams directly from their mobile whether on the morning commute or waiting for friends at the pub.

Even the Saturday shopping excursion is transformed by the Debenhams mobile app, saving customers both time and money. The innovative ‘Barcode Scanner’, the first by a high street retailer, uses the phone’s camera to snap product barcodes, automatically checking pricing and reviews. Buying via the app avoids queuing and means products can also be saved for a post-payday splurge.

Simon Forster, Online Trading Director for Debenhams said: “This is the app that every shopper has yearned for. Acting as a pocket personal shopper, downloading the Debenhams app means that getting lost, not being able to find your size and having to carry heavy bags home are pitfalls of shopping trips past.

“The ultimate shopping companion whether at home, on the bus or pounding the pavements, this is the app that could put Trinny and Susannah out of business.”

Customers no longer have to scroll endlessly through reams of products online. The app’s personalised ‘My Debenhams’ tab narrows down the selection of items displayed by type, brand, colour, price and size.

The ‘Wish List’ and ‘Gift List’ features have been designed to help shoppers cope with their shopping, particularly in the run-up to Christmas. Savvy users can email friends and family with their very own wish list of gifts created by scanning products in store or selecting via the app.

They can also organise their own shopping by using the gift list tab to allocate products to friends and family in their address book.

Via EPR Network
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