Molton Brown has announced the launch of two new products to its bath, body and fragrance collection. The two products, Vitalising vitamin AB+C body hydrating gel and Vitalising vitamin AB+C eau fraîche are a welcome addition to the brands original AB+C bath foam and shower gel.
Vitalising vitamin AB+C is a highly successful bath and shower product for Molton Brown. To further capitalise on its much loved fragrance and engage the existing dedicated AB+C ambassadors, Molton Brown has chosen to complete the product family, which is anticipated to become a unisex favourite.
Molton Brown has chosen to add two new energising products to the much loved vitalising vitamin AB+C bath and shower gel, just in time for summer; a light body hydrating gel and a refreshing body fragrance.
The addition of the Vitalising vitamin AB+C body hydrating gel is rich in vitamin C, known to help combat the skin-damaging effects of airborne pollutants. It contains anti-oxidant vitamin A, B and C, sunflower seed oil, orange extract and flower water, and is an alternative to body lotion as it helps to instantly lock in moisture, providing long-lasting hydration to the skin. With its non-greasy texture, the gel absorbs into the skin without leaving a creamy feeling behind. White jojoba beads explode on contact to help lock in moisture.
The cooling hydrating gel format provides a key point of difference amongst Molton Brown’s traditional lotions and creams and is more accessible to male customers. Most excitingly, the product has also been been clinically prove to provide instant and long lasting moisturisation.
The Vitalising vitamin AB+C eau fraîche body spray is a spritz of zesty Mediterranean citrus and green fruits fusion.
Via EPR Network
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