DiscountVouchers.co.uk, the online voucher codes specialist, this week recommends that retail sector players work together to address the alarming recent slump in sales. May figures reported this week by the British Retail Consortium (BRC) show that retail sector sales fell 2.1% in May while online sales fell by 10.4% – prompting the voucher code website to call on the sector to get creative to bring the customers back.
Doug Scott, managing director of DiscountVouchers.co.uk, comments: “Naturally people still need to watch their budgets but retail also needs to address this recent slump with some creative solutions to the May figures. Many people leap to pass the blame for the figures onto the online players but this is unfair – the high street must come up with some imaginative solutions which will bring shoppers back into their stores.”
“What must happen now is that online retailers and suppliers must work with high street players to offer consumers an improved shopping experience which will in turn see more people heading back into the high street – leading of course to enhanced sales figures for retailers.”
DiscountVouchers.co.uk is one of the best-known money saving websites in the UK and has recently seen a rise in demand for its vouchers of 64%. The website enjoys over 75,000 visitors per day and is home to deals redeemable at more than 800 stores and retailers.
“The modern consumer knows all sorts of tricks and methods of finding value for money deals – high street retailers need to be aware of this,” Doug went on.“Shoppers are web-savvy today and through mailing lists, social media and so on people are more knowledgeable about sharing deals and swapping tips – so the high street needs to factor this in and work with online players to get those consumers back through the doors.”