Dorothy Perkins is inviting the British public to celebrate the Summer Style Weekender, with four days of fashion and make-up tips, with 20% off everything.
The company has teamed up with Closer magazine and Rimmel London to bring customers a guide to their most stylish summer. Each day the Dorothy Perkins website will have a new feature, guest-edited by the Closer Fashion team, to handle all summer wardrobe dilemmas, from what to wear to a wedding to what to pack for a holiday. The Closer girls will also be taking to the blog to take part in the infamous DP Dress Up Challenge, solving a daily dilemma from a capsule holiday wardrobe of just five pieces.
Rimmel London will be blogging daily with expert advice from Kirstin Piggot, make-up artist to the stars. A range of Rimmel London products, from mascara to lipstick to nail polish, will be available from dorothyperkins.com for the first time, in a choice of colours to complement the store’s summer collection.
The first 5,000 customers will each receive a free copy of Closer magazine and a free Rimmel London nail polish with their order.
In addition, every customer will receive a 20% discount, automatically applied online and redeemable in store with a downloadable voucher.
Finally, the Summer Style Weekender competition will allow customers to win their own stylish weekend away. Dorothy Perkins have two prizes to give away for a VIP trip to London for two people on Friday 15th July. Each winner will receive two VIP tickets to see Ellie Goulding at Somerset House, a £200 shopping spree in Dorothy Perkins and makeover from Rimmel London for them and a friend, and an overnight stay at Mercure Bankside, a contemporary 4 star hotel, ideally located in central London.
To enter, and for more Summer Style Weekender activities, interested parties can visit the Dorothy Perkins Facebook page at facebook.com/dorothyperkins and follow the company on Twitter at twitter.com/dorothy_perkins.
For 20% off, and a free Closer magazine and Rimmel London nail polish while stocks last, customers can visit dorothyperkins.com.