FabOverFifty.com, has launched a unique beauty testing program to find the most effective beauty products for women over fifty.
“We didn’t want to do the same old thing,” says site founder, Geri Brin, “where a beauty company sends out anti-aging products to a 25-year-old beauty editor, and she tests them out. We want to give the power to our community of women over fifty–they decide what works. Our site is all about women speaking to each other, and so is our beauty coverage.”
Women over 50 in this country spend over $30 million a day on personal care products–more than any other demographic. But when it comes to figuring out which beauty products will work for their needs, there are few places to turn for advice. The average beauty editor or beauty blogger is in her 20s, and her picks for “what works” have very little relevance for fab over fifty women.
That’s why FabOverFifty.com launched its innovative product testing program –to create a source for smart, unbiased beauty product reviews, by and for women over fifty. Each week, FOF features a new product promising to heal, help or beautify boomer women. Products include everything from anti-aging serums and nail strengtheners, to skin revitalizing supplements, hair thickening treatments and more.Any member can apply to test the product by leaving a comment on the site. FabOverFifty sends the product out to a group of women (typically between 5 and 20) to review.
When the member reviews come in, FOF publishes them all–the good, the bad and the ugly. So far some of the most favorably reviewed products have included Palovia Skin Renewing Laser, Bring It Up’s “Instant Breast Lifts,” 12 Benefits Hair Products, and Dermelect’s 3-Step Stem Cell System.
FabOverFifty is actively seeking submissions from beauty companies willing to put their products to the test. If they pass muster, they’ll become a part of the vibrant beauty dialogue on faboverfifty.
Interested in having your product tested? Email editor Lina Perl at Lina@faboverfifty.com
Interested in testing beauty products for Faboverfifty? Register for the site, here: