The British Fashion Council (BFC) announces today a new and exciting partnership between LONDON show ROOMS, one of the BFC’s international showcasing initiatives, and farfetch.com, the revolutionary online market place for independent boutiques which looks to nurture talent and foster diversity in fashion. farfetch.com will collaborate with LONDON show ROOMS providing support through joint events in each market and will open up their global network of boutiques to LONDON show ROOMS designers.
LONDON show ROOMS aims to develop the profile of British designers many of which have been identified as London’s stars and future global fashion brands. This year saw 59 designers showcase their collections in eight showrooms across four key markets; Paris, LA, New York and Hong Kong.
Caroline Rush, CEO of the BFC said: “LONDON show ROOMS is an essential initiative to promote British talent internationally and I am thrilled that farfetch.com, a unique online fashion market place, has come on board to support it. This association will enable LONDON show ROOMS to further expand and develop into new markets, enabling us to continue to promote and support British designers internationally.”
Jose Neves, CEO and Founder of Farfetch commented: “We are delighted to be the first global partner of LONDON show ROOMS a dynamic initiative from the British Fashion Council. We believe the association with farfetch.com is a perfect fit as it connects talented and visionary British designers, all with a unique view point on fashion with the world’s best independent boutiques. Our business model is about celebrating independence and entrepreneurship by providing a platform for these amazing boutiques to sell to a fashion savvy global audience. What better way to showcase this than to support such a worthwhile project.”
LONDON show ROOMS is a British Fashion Council project aimed at boosting British designers exports and raising the profile of British designers in international markets. Launched in Paris in October 2008, this initiative provides a unique opportunity for emerging British designers to promote themselves outside London. The project is co-curated and directed by Anna Orsini and Barbara Grispini for the British Fashion Council. The pop-up showroom is a strategic element of the British Fashion Council’s support and mentoring scheme with the aim to promote London design internationally and secure new export business.