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Coles Pledges Funds After Parkerville Fire

  • Coles customers can donate funds at all Coles supermarket checkouts across WA from today
  • Coles will match customer donations dollar-for-dollar

Hawthorn East, Victoria, Australia, 2014-1-16 — /EPR Retail News/ — Coles customers in Western Australia can directly support The Lord Mayor’s Distress Relief Fund in helping people affected by the Parkerville fire by donating from today at any Coles supermarket in the state.

To boost the relief effort for those affected, Coles will match customer donations dollar-for-dollar.

Coles’ partnership with The Lord Mayor’s Distress Relief Fund to collect customer donations comes after one person died and around 50 homes were lost as a result of the fire.

The financial commitment adds to support already being provided on the ground, where Coles team members have provided essential supplies to emergency services.

Specifically Coles has delivered pallets of water, fruit, coffee, tea, milk, energy bars and sun cream to emergency workers and even pet food for displaced pets.

Coles General Manager of Western Australia, Cathi Scarce, said Western Australians could help raise funds by shopping at any Coles store in the state, with Coles then matching their donations dollarfor-dollar.

“The Parkerville fire in the Perth hills has been devastating and we know Western Australians have been saddened by the loss of life and the extensive damage to people’s homes and lives,” Ms Scarce said.

The LMDRF is the recognised state emergency fund and provides relief for personal hardship and distress arising from natural disasters occurring within Western Australia.

The Fund is run by an independent board and all the money goes to victims, with donations of $2 and above being tax deductible.

No administrative charges are made by the City of Perth for support services provided to the Fund and all money collected goes directly to victims.

Coles has 84 stores across Western Australia and is committed to the communities affected by the bushfires.

Customers will be able to donate funds at Coles supermarket checkouts across Western Australia.

For further information about The Lord Mayor’s Distress Relief Fund, please visit


For more information, please contact: Coles | Media Relations | T. (03) 9829 5250

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